October 2014 – Get Social Health

Facebook Update for Healthcare

October 28, 2014 Janet Kennedy 00:28:54 0 Comments

Social media for healthcare invariably includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content so keeping up with frequent Facebook changes can be a challenge. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.

Shelley and I talked about three major Facebook changes: the end of “like-gating”, the best format for posting links and the down-grading of “click-bait” content. To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction
00:50 Practical advice from Shelley Heinrichs
01:40 Facebook is making changes …for the good?
03:40 What we’re going to cover
04:20 What is “Like-Gating”?
05:48 Like-gating waters down page authority
07:15 “Low quality likes”
07:50 “Too much of a good thing
09:00 Percent of engagement
10:20 “Action-Gating”
12:20 Give to Get
12:50 Best format for Facebook posts
14:15 Facebook favors posts that include links
16:50 Test your posts
17:40 Where should links go?
19:50 Be a resource for relevant and valuable information
21:00 Business vs. professional resource
22:00 “Click-Bait”
23:10 Tabloid headlines
25:50 Watch sensational news headlines
26:40 Compelling without lying
27:20 Social Media Tip from Dr. Mike Sevilla “Know where your Audience is at”
28:05 Closing

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Proclaim Interactive

Shelley Heinrichs

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The Healthcare Hashtag Project – #Ebola

October 21, 2014 Janet Kennedy 00:38:39 1 Comment

There is a concern that healthcare has been slow to embrace social media and appreciate it’s potential to educate and inform. Twitter numbers about healthcare conversations tell a different story: over 610 million Tweets, over 11,00 topics, almost 5,200 hashtags and more than 2100 contributors. The reason we know the data about millions of healthcare tweets is due to the Healthcare Hashtag Project – a program of Symplur. Get Social Health had a conversation with Tom Lee, Co-Founder of Symplur about the reasons the Healthcare Hashtag Project was created. We also chatted about hashtag bombing, tracking specific healthcare conversations and the use of hashtags in conversations about Ebola.

To catch the segments of our conversation, check the time stamp content below.

00:00 Intro
00:47 Meet Tom Lee
01:19 Creation of Symplur
04:10 Healthcare Hashtag Project
04:56 How does a healthcare hashtag get created?
07:48 Hashtag bombing & hashtag trolls
11:20 Community management at Symplur
12:00 Why Tom Lee tried Twitter
12:58 New users to the Healthcare Hashtag Project
14:23 Tracking hospitals, pharma, physicians and health agencies
17:12 What’s your project goal?
18:20 Big Data and project use
20:50 Ebola and it’s Twitter path
24:00 Transitions – from fun to serious
25:30 Tracking rumors
26:40 Tracking History
29:01 Massive
29:50 Focus on Cancer hastags: Dr Matthew Katz @subatomicdoc
33:21 Bernadette Keefe @nxtstop1
35:00 Conventions and “remote tweeting”
37:15 Social Media Success Tip: Greg Chang of for[MD] “Give before you ask”

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Tom Lee

Symplur

How to report a spammer in Twitter

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Healthcare Twitter Legend in the Making: @Nxtstop1

October 14, 2014 Janet Kennedy 00:41:06 2 Comments

Are you active in Twitter? I thought I was until I had a lively conversation with physician, aging mobility advocate and Twitter evangelist Dr. Bernadette Keefe. As of this writing she stands at 77,800 tweets and counting – at over 100+ Tweets a day. How? Why? Listen to this episode of the Get Social Health podcast and learn how Bernadette has found an effective recipe to engaging in healthcare Tweet Chats, Conferences (where she is not in attendance) and one-on-one relationships. But get this – she is tracking multiple conversations, thought leaders and conversation threads with only a smart phone, an iPad and the Twitter platform.

To drop in on specific parts of our conversation, refer to the time stamp below:

00:01 Introduction
01:45 How did you come to Twitter
02:47 What does your Twitter handle, @nxtstop1 mean?
03:53 Dr. Keefe’s medical background
04:30 Helping through social media
07:40 “An all you can eat buffet”
08:16 Tending the Twitter Garden
09:10 Physician’s role in social media
10:10 The Walker Education Project
14:24 Mobility & Independence
17:30 How can social media help @WalkerEDU project?
18:45 How did you get involved in Tweet Chats?
19:10 Online Tech communities were welcoming
19:43 #HCITsm
21:19 Dropping in on Tweet Chats
22:13 Classical Education & Tweet Chats
23:00 How do you paticipate in conferences happening half a world away?
28:30 How are you curating conference tweets
32:50 Getting the conference Tweets rolling
33:20 What tools are you using?
34:50 Social Media Tip: Dr. Betsy Bennett – “Watch emotions when Tweeting”
Visit our resources page for more valuable (and free!) resources on social media and digital health:

The Walker Education Project: @Walkeredu

Tweet Chats:

Symplur

Healthcare Hashtag Project

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Pharma and Social Media – Oil and Water?

October 7, 2014 Janet Kennedy 00:34:30 0 Comments

Pharma communications is an industry regulated by law and steeped in caution. Social Media is is often referred to as “the Wild West.” Can Pharma and Social Media ever coexist and not be cross-purposes? Get Social Health spoke with Dr. Betsy Bennett, a clinical health psychologist who works with pharma to learn more about the complicated world of pharma communications.

Dr. Bennett works with Pharma companies to help them craft their patient communications on medical conditions and drug relationships. She brings to the table a unique and critical expertise that encompasses not just the medical implications of a disease or disorder but the cognitive, behavioral and emotional impact of the condition on the patient.

To drop in on specific parts of our conversation, refer to the time stamp below:

00:00 Introduction
00:46 Meet Dr. Betsy Bennett
01:38 Clinical Health Psychologist
02:40 Emotional – Behaviorial – Cognitive
03:06 What do you mean “emotional” support?
04:57 Stoic New Englanders
05:18 The punitive internal voice – “The Judge”
06:21 Chronic Vs Long-Term condition communications
07:01 Adherance compliance
07:30 Who do you write for?
07:52 It’s a team effort
08:46 What is the process for creating communications?
10:40 Do you provide cultural content?
12:14 Information is about living with a condition or disease
14:10 How specific do you have to be in communications?
16:11 Patient Self-Advocacy: What are pharma companies talking about?
19:00 Biogen idec
20:40 Who is a “credible source”?
22:30 Pharma and Social Media
26:09 What social media platforms do you use?
28:45 So about that blog…
31:55 Be a content contributor
33:00 Social Media Tip: Dr. Mike Sevilla – Get a website

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Betsy Bennett:

Betsy Bennett Website

Betsy Bennett LinkedIn

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