June 2015 – Get Social Health

The Public Physician – Dr. Bryan Vartabedian

June 30, 2015 Janet Kennedy 00:39:09 4 Comments

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.

00:00 Introduction
00:45 The Public Physician
01:45 33 Charts Blog
02:25 Changes since 2009
03:10 What is a digital footprint?
04:00 Every physician is a brand or has a brand?
04:56 Embrace being online
06:15 Proactive Vs. Reactive online
07:50 Passive Footprint – Active Footprint – Active Presence
08:50 Does every physician need to be active online?
10:40 What is the minimum presence?
12:03 Is Doximity tied to SEO?
13:00 Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
16:48 Find your medium
17:35 Video blog as platform
18:48 Twitter & Medical meetings
21:35 Tweeting a live heart transplant
23:53 “Your obligation to patients goes above the law”
24:25 How to stay on the right side of HIPAA
26:15 Doctors moral obligation to speak up
27:05 AAP target of online attacks
28:08 Baylor College of Medicine Digital Smarts program
29:42 Are medical schools catching up?
30:40 Healthcare Statistics course
32:36 Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
34:55 Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
36:35 Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
38:48 Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: “Many health apps are based on flimsy science at best, and they often do not work”

Dr. Bryan Vartabedian on LinkedIn

Medical Futures Lab

33 charts

The Public Physician Link on iTunes

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Ogilvy Team on Social Media for Pharma

June 23, 2015 Janet Kennedy 00:36:35 1 Comment

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a “spontaneous” communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report “Connecting the Dots– Which pharma companies are succeeding in the social media space?” Listen in to our conversation or drop in at the time stamps below.

00:00 Introduction: Becky Canvin & Rick Evans
00:50 Ogilvy is a world-wide agency
03:08 Engaging with patients
03:40 Pharma content reviewed by 3 or more teams
04:05 Pharma can’t make claims in social media
04:25 Twitter & Pharma
05:40 Social media platform for education
07:45 Commenting in social media
11:05 Mobile health
11:54 Ogilvy Pharma Social Media Audit “Connecting the Dots-Which pharma companies are succeeding in the social media space?”
14:38 Corporate social was the focus
16:00 “Push” messages vs 2-way communications
16:40 Largest communities did not equal highest engagement
17:09 Best practice examples
18:40 Bayer Facebook page
18:50 Takeaways
20:30 Relevant content wins
21:09 Listening tools – Sysmos
24:00 Scenario planning
25:15 Tweet Chats
24:00 Community Guidelines
26:32 Crisis simulation
27:42 Team work
29:18 Social media experience varies at all levels
31:15 Words of wisdom… But wait, there’s more!
32:20 Ogilvy Health World and Ogilvy Digital Health
33:00 What is the Ogilvy Digital Innovation Lab?
34:13 Social Media Tip: Rich Obertots “Get the CEOs engaged in social media”

Becky Canvin in Twitter and LinkedIn

Rick Evans in LinkedIn

Ogilvy HealthWorld on Twitter and Ogilvy website

Ogilvy Digital Innovation Lab

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Physician Reputation Management with PractImage

June 16, 2015 Janet Kennedy 00:37:11 0 Comments

Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

00:00 Introduction
00:50 Reputation a big concern
02:12 Brasco Design
02:35 Personal branding and practice branding
04:40 Old practice review damaging current review score
06:20 Controlling first page of search reviews
06:40 Urology Association study
10:10 No News is not good news
11:23 Review sites: Commercial & Health
12:48 PractImage term search
16:30 PractImage and Brasco Design services
19:33 Getting reviews
21:43 Providing guidance
23:50 Weight given to platforms
26:12 Pulling from social media?
27:40 Monitoring 50 review sites
29:30 DIY or service provided?
30:54 Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”

PractImage Twitter

Brasco Marketing Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Social Media for Medical Air Transport

June 9, 2015 Janet Kennedy 00:42:30 0 Comments

Hospitals aren’t the only businesses impacted by changes in healthcare. Have you ever wondered how the medical air transport business works? On Get Social Health my guest Rich Obertots, CEO of ThinkThroughTools and I discuss a healthcare service industry that had to change the way it operates from the ground up. Part of the transition is learning to embrace social media. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:45 Marketing for air medical transport
01:33 Think Through Tools
02:30 Financial transition in air medical transport
04:00 Privatizing air transport
05:55 Who you gonna call?
07:27 Emergency service V. scheduled transport
09:18 Transport distances – traffic jams to repatriation
10:00 Scuba insurance
10:50 Safety record is differentiation
13:25 B2B contact – Who makes the call?
15:15 How do you market to a diverse business audience
18:50 Peer-to-peer connections
21:20 Surveillance – who is doing the social media
23:31 Physician relationships & influence
25:00 Social media impact. Old school rip & read
28:25 Janet’s Air Transport Marketing Plan
31:02 Online learning – “Continuous Impact Learning”
37:02 Social Media Examiner’s “Social Media Marketing Society”
39:00 My brother is a helicopter pilot
31:30 Social Media Tip: Connie Mester Thrive 4-7 “resonate with your audience”

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Thrive 4-7: Teaching Wellness Skills

June 2, 2015 Janet Kennedy 3 Comments

Do companies and corporations finally get the importance of wellness programs for their employees? Connie Mester is betting her startup on the idea that they are. She has taken 16 years of experience in healthcare and health insurance to found a company focused on helping individuals learn how to achieve emotional wellness. That may sound esoteric but their work is based on evidence based medicine that fills a gap in emotional health support. Thrive 4-7’s first product is Mevii – a mobile tool to teach and support personal skills to manage wellness. Listen to our conversation or drop in to the time stamps below.

00:00 Introduction
00:45 Meet Connie Mester
02:38 An educational potpourri
04:10 A gap in emotional health support
04:56 Learning how to deal with stress
06:10 What is Thrive 4-7
06:20 Mind-Body Connection
07:29 Research based application to teach skills
09:29 Wearables
12:09 Mevii
12:27 Designed for the individual
15:35 Cognitive behavioral therapy
19:50 Mobile and privacy
21:28 Female Audience “Who knew!”
23:10 Future plans for Seniors & Adolescents
23:50 Journaling
29:20 Building a wellness ecosystem
31:05 Always in beta
37:45 Can an individual sign up?
38:20 Business model
38:44 Growth plan
40:13 What does Thrive 4-7 mean?
41:55 What does Mevii mean?
43:20 Social media tip: Dr. David Stukus

Month: June 2015

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