Month: October 2015

Medivizor: Personalized Health Research

One of the biggest challenges in fighting a chronic or serious illness is wading through and understanding the thousands (or millions) of articles, posts, and research studies that can be found online. Medivizor has a solution for that problem by providing personalized health research curation based on a detailed questionnaire completed by a subscriber. On Get Social Health, I have a conversation with Medivizor CEO Tal Givoly about providing patients with research that is vetted for accuracy and relevancy. Catch our conversation or drop in at time stamps below.

00:00 Introduction
00:55 Tal Givoly, CEO of Medivizor
01:55 “Chronic web researcher”
03:49 How does the Medivizor search work?
05:04 How is relevancy determined?
07:50 Needle in the wrong haystack
08:31 Delivering any information or only currently usable information?
09:42 Midivizor is not focused on preventive or diagnosis information
12:55 Physician’s response to bad information from patients
15:10 How does the physician get copies of the information
16:30 The family physician

Tal Givoly (CEO) Dr. Oren Fuerst (Chairman) Prof. Steven Kaplan, MD (Chief Medical Officer)

Tal Givoly (CEO)
Dr. Oren Fuerst (Chairman)
Prof. Steven Kaplan, MD (Chief Medical Officer)

17:08 What is the business model for Medivizor
20:35 Standard of care/treatment protocols
20:35 How many patients are in Medivizor?
21:08 Does this data reflect population health?
23:40 Who is vetting all the information?
24:41 Is there a community for Medivizor members?
26:15 #PatientChat
29:16 Why did you start Medivizor?
32:55 How many members are caregivers vs patients?
33:55 linking to content online.
34:00 Where am I going to get enough content
Putting labels and roles on people
35:25 How does social media play into Medivizor
37:20 Is your platform in English only?
37:55 What are your financial goals?
38:40 How is the information provided?
40:16 Social Media Tip: Jared Johnson – Be thankful
40:56 A special Announcement! Launching the Get Social Health Academy pilot course launch!

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Chief Digital Officer for Healthcare

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, “Digital Marketing for Healthcare” and “Creating a Digital Marketing Strategy.” If that’s not enough, he is a fellow podcaster, host of the “CDO -Chief Digital Officer Podcast.” Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.

00:00 Introduction
00:45 So may ways to connect
01:37 Patients are not patient
02:52 Social Listening
03:35 Who is Keith Boswell – Chief Digital Officer?
04:35 Kaiser-Permanente Digital Strategy
06:10 Agency models don’t always translate to healthcare
09:37 Digital decisions by people who don’t use digital
11:23 Educating the C-Suite – Where are the conversations taking place?
12:40 Dialiang for your lawyer reputation management
13:39 The reputation stages of grief
16:38 A Rose (or Review) by any other name
18:46 A hospital is not a restaurant
19:21 Trusting the agency to lead digital
22:38 Does digital carry a higher expectation for ROI than traditional media?
25:05 Risk adverse to digital
25:49 Author of an eBook “Digital Marketing for Healthcare”
27:43 Yelp! Pilot
30:02 Claim your local space – Weighted toward places with more reviews
33:15 He’s a podcaster too! “CDO-Cheif Digital Officer Podcast”
36:04 Social Media Tip: Amanda Changuris, “Making it right”

Your CDO Radio subscription link
https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Healthcare Marketing Podcast – Sharing a Love of Social Media

It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.

In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.

Jared Johnson at HITMC 201500:00 Introduction
00:41 Founding Ultera Digital
02:12 Need experience outside healthcare
04:15 No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
07:14 Patient user experience
09:15 How do you onboard a client
12:18 “Mobilegeddeon”
15:38 Content
17:35 Iceburg Effect
18:18 App development
23:14 “Orcs and Storm Troopers on request”
24:06 Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
31:19 Health IT Marketer Podcast
32:44 Get Social Health and Health IT Not just EHR/EMR
35:20 Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
39:35 Learning opportunities
40:10 Share your thoughts
40:44 The Favorite Podcast list
42:49 Future Blabs
44:55 Social Media Tip: Colin Hung

Visit our resources page for more valuable (and free!) resources on social media and digital health.

 

Managing Social Media Complaints

Managing social media complaints for a health system can be terrible and no fun. Unless you’re Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction to Amanda Changuris
00:43 Amanda’s background in TV news
03:21 Social Media at Highmark
04:37 Who does the writing?
05:13 Highmark’s social media presence & team
06:20 What’s the procedure for managing social media complaints?
08:05 Your response time is WHAT? Are you married to social media?
10:28 What should normal people expect for response time?
Speaking at the Mayo Clinic Social Media Summit11:48 Does speed of response impact others?
13:20 No Scripts! Honor their time
13:38 The ChaCha Response
16:20 Schedule Content timing to maximize engagement time
17:43 Personal vs. Personal
19:05 When is the handoff from social?
21:30 What if a family member releases HIPAA info?
24:31 Coordinated complaints: #DontDenyKevin
30:01 Who are you reaching?
31:00 Flies – Vinegar – Honey
31:45 Twitter and 10,000 words
34:00 140 characters and balancing the length of response
35:21 “Won over with Fancy Cupcakes”
39:35 Takeaways: Suggested responses
42:20 Sneak Peek: Flying Solo
43:15 Social Media Tip: Dr. Elizabeth Murray

Highmark Social Media Properties:
Highmark Health LinkedIn company page
Highmark Health Social Media Team
Visit our resources page for more valuable (and free!) resources on social media and digital health.