Month: November 2015

Healthcare Podcasting and Content Creation

Meet Joe Lavelle. He’s the host of the IntrepidNow Healthcare podcast. He is also the co-founder of a healthcare media empire, IntrepidNow. What I love about his exciting new venture is the reason he started this business – so he could get off the road as a healthcare consultant and coach his son’s ball team. Now he is focused on using the medium of podcasting to create marketing content and sales opportunities for his clients.

As a result of reaching out to other healthcare podcasters, Joe is also one of the founders of a new weekly Blab, the Healthcare Podcasters. He will be joined by Jared Johnson of the “Healthcare IT Marketer Podcast,” Todd Eury of the “Pharmacy Podcast” and me, on behalf of the “Get Social Health” podcast in a weekly Blab every Monday at noon EST.

Blab

LinkedIn Influencer Mary Pat Whaley

My guest today on Get Social Health is LinkedIn Influencer Mary Pat Whaley, a writer, and blogger with a focus on helping small, independent healthcare practices remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome – she practically lives right around the corner! Today we’ll talk about her business, Manage My Practice, and how she got her start blogging about healthcare practice management. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media.

00:00 Introduction
01:37 It’s a small world
LinkedIn Influencer02:15 Manage My Practice
03:17 Early adoption of blogging
04:18 Blog content: Technology and Healthcare
05:22 Tech? Websites or EHR?
06:10 Dr. Bill Kroutz
06:49 What is Manage My Practice?
10:11 Marriage Counselor on the side?
11:03 What kind of healthcare clients?
12:22 What’s it like coming out of Med school?
14:27 Who is the typical client?
16:21 Concierge medicine
19:43 Can a solo doc negotiate?
22:07 Do your services vary based on the medical specialty?
26:42 What is your background, Mary Pat?
29:13 How does an individual engage in social medai?
32:39 Costs for marketing a new practice
35:23 Do you often have practices with ad budgets?
37:11 Words of wisdom for starting a new practice?

Social Media Tip: Tal Givoly of Medivizor – Vet your sources

Mary Pat Whaley on LinkedIn

Mary Pat Whaley on Twitter

Manage My Practice

A Must-Follow Social Media Advisor

Even podcasters can be fangirls (or fanboys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O’Conner is a member of the “must follow” healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact when she chooses to appear. Marie shares content generously too. Listen to our conversation or drop in at the time stamps below.

Marie Ennis-O'ConnerIntroduction
A world view
Marie’s back-story
How did patients engage before social media?
Is Irish healthcare nationalized?
What kind of clients do you have?
Do US Pharma companies follow US privacy laws or European?
Mayo Clinic Social Media Summit in OZ
What was your talk about?
People are people
Dr. Gia Sisson
Health 2.0 Dublin

Visit our resources page for more valuable (and free!) resources on social media and digital health.

http://hcsmmonitor.com

http://www.scoop.it/t/social-media-for-healthcare

http://www.slideshare.net/ennoconn

https://www.pinterest.com/ennoconn/healthcare-social-media

Mayo Clinic’s Social Media Data Geek

Meet Makala Johnson, Mayo Clinic’s social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you’ll understand why. She is the a lover of all things data and demonstrates a great skill at understanding the data metrics that should be tied to social media. She also lives the mission of the Mayo Clinic and is engaging, friendly and helpful. Listen to our conversation or drop in at the time stamps below:

Mayo Clinic Social Media Health Network

06/15/15 — A moment during Mayo Clinic’s “Bringing on the Social Media Revolution to Health Care” social media residency, presented by the Mayo Clinic Social Media Health Network at the Doubletree in Rochester, Minnesota on Monday, June 15, 2015. Follow along online using #MCCSM. Learn more at socialmedia.mayoclinic.org. (Photo by Jason Pratt / Mayo Clinic)

Introduction
Mayo Clinic believes in engagement
Metrics and analytics
How did the Center for Social Media get founded
How many team members in the social media effort at the Mayo Clinic?
Content submission guidelines
Ideas for content come from the whole system
Dr. Chuck Rosen – Celebrating moments at Mayo
Coordination and Cooperation
Reviewing content submission
Training for all employees
How many social accounts were active when the MCCSM was founded?
How are you keeping track of all your content
What management tool are you using?
Tool selection process?
Did you select an “off the shelf” tool or was it customized for MCCSM?
When do you need a management tool? Number of people using social media or the number of social media sites you’re managing?
Did you work with social media management tools before the creation of the CSM?
How do you differentiate between your personal and professional profiles?
How many social media accounts are there for the Mayo Clinic?
Who is the head of social media for all of Mayo Clinic? Lee Aase of course!
Have you had any rogue accounts?
She’s a data geek!
What are considered the “essential” metrics?
Can you track “save for later” posts?
Are you using Facebook tracking pixels?
Are you downloading the Facebook analytics report?
What are the benefits of using a social media management tool?
Standard response time to comments?
Did you get a demo of the social media platform?

Social Media Tip: Keith Boswell “Create a Content Library”

ANNOUNCEMENT! Get in on a pilot of the Get Social Health Academy

Visit our resources page for more valuable (and free!) resources on social media and digital health.

https://www.sprinklr.com/

https://hootsuite.com/