Month: January 2016

Challenge the Status Quo @CancerGeek

Andy DeLao is a man with an important mission, one that we should all share. Known as @CancerGeek in social media, Andy believes that you should challenge the status quo and be the change you want to see. From his day job impacting cancer center design to his new initiative, “My Ideal Patient Experience“, @CancerGeek has a commitment to understanding the patient’s experience and making it better. The global founding team of My Ideal Patient Experience includes two former Get Social Health podcast guests, Dr. Gia Sison and Marie Ennis-O’Conner.

00:00 Introduction
00:45 Meet Andy DeLao @CancerGeek
01:50 Building cancer centers
02:27 Hard to jump between country’s rules?
03:54 What was your role in building cancer centers?
06:50 Did you have to educate the architects?
07:45 Mayo Clinic and the design of patient space
09:18 Pro or Con “plush Robes”?
09:33 Worried about icing when the cake is lopsided
11:30 What’s an example of the patient improvement process?
12:50 Genesis of @CancerGeek
13:40 What is your role in social media?
15:18 “My Ideal Patient Experience”
16:15 Founding members of My Ideal Patient Experience
17:35 Global team
18:15 When can you actually have a virtual meeting?

Cancer Geek 19:12 Former Get Social Health podcast guests
Dr. Gia Sison, Marie Ennis-O’Conner
Time, Trust, Transparency & Transition
22:21 What’s the social media response?
23:45 Podcasting! @CancerGeek joins the club
24:28 Commitment to podcasting
25:20 “The Patient Scene” – Remove the curtain of OZ
26:13 Patients & Stories
27:56 What is a “Ruckus Maker”?
29:09 “It’s Your Turn” Seth Godin
29:48 You have to be part of the change
31:06 Where to find @CancerGeek
32:09 Closing
32:36 Social Media Tip: Alice Ackerman, Carilion Clinic Children’s Hospital,”Don’t be afraid of it.”
33:15 Social Media Training for Healthcare Professionals, Get Social Health Academy

#myidealptexp

Physician and Content Producer – Dr. Howard Luks

Content Drove 4 Million Website Visitors

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.

00:00 Introduction
00:51 Meet Dr. Howard Luks, Orthopedic Surgeon
01:34 Evolution of Social Media
Howard Luks, Physician and content producer03:57 Medical Journals
04:50 Is it a problem that social media is slow in adoption?
05:26 Pioneers have led the way
06:34 Physicians as content providers
08:00 Communicating patient education – “one man show”
09:36 Online presence is your reputation
10:42 Reviews on ZocDoc
11:49 What do your colleagues think of social media?
12:20 What drew you to social media
14:32 Have you thought about writing a book?
15:27 Use of video
17:00 Live or recorded video?
18:28 Tracking questions and comments
19:14 Age of patients and social savvy
21:30 Involved in Startup community
23:40 mHealth & Digital Health
28:41 Is that a future you’re excited about?
29:49 #TweetChats #HIT
31:10 When are you live in Twitter?
31:48 Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”

Howard Luk’s Social Media Profiles:

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me at[email protected] or in Twitter @GetSocialHealth. Thanks for listening.

The Change of Shift Podcast- A Voice for Nursing

My guest today on the Get Social Health podcast is Sean Dent. He’s an acute care Nurse Practitioner and the host of the Change of Shift podcast. He’s also one of the early social media adopters in the healthcare space giving a voice to nursing. The role of the nurse has many contradictions. On the one hand, it is the most respected profession in our nation based on a recent survey, however, when you hear and read what nurses are saying and printing online, it presents a story of frustration, of challenges, of lack of respect, and even danger.  Let’s hear what he has to say on Get Social Health. Listen to the full podcast or drop in at the time stamps below:

Sean Dent - The Change of Shift Podcast

Podcast Time Stamps

00:00 Introduction
01:08 Acute Care Nurse Practitioner
1:57 Hard to talk about yourself “imposter syndrome”
02:50 Early Blogging experience
05:00 Early Adoptors: Dr. Mike Sevilla, Dr. Kevin Pho
05:50 Are you supporting nurses or advocating for change?
07:12 Dealing with negativity
09:45 Are Nurses active in social media?
12:00 Nursing is the most trusted profession
12:51 Are Nurses leaving their careers early?
14:28 Shout-out to Janet’s Mom, an early Nurse Practioner
15:00 Is the American Nursing Association supporting Nurses online?
16:56 Media-Preneur. Scrubs Magazine.
20:48 Do you own your own content?
24:20 Crossfit is for everyone
29:50 How do you plan to make a business from your podcast?
30:45 You’re considered an expert at 10k hours
33:20 “Change of shift”
38:29 Podcast structure
41:55 Social Media Tip: Greg Chang, for[MD] “Give before you ask”

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me at [email protected] or in Twitter @GetSocialHealth. Thanks for listening.

Get Social Health Academy

Happy New Year! Welcome to 2016. I’m really happy we’ve reached 2016 for a number of reasons. 2015 was a year of a lot of work for me. I decided at about this time last year that I wanted to take the information I had been learning from the Get Social Health podcast and figure out a way to share that knowledge with the wider community. Introducing the Get Social Health Academy.

In particular, I was very interested in applying the lessons I learned from my podcast guests to helping the small healthcare practice. In speaking with my guests, one of the things I learned was how hard it was to get up to speed on social media once they decided to engage. I began to ask questions of other healthcare professionals, including my own physicians and asked them what they thought of social media. Many were still very focused on the day-to-day operations of their practices. However, they also recognized that social media was a force to be reckoned with.

As a career marketer, I have always been very engaged with local business owners. Through my work with Get Social Health, it became clear that physicians, health care professionals, allied health fields, and other professionals were really small businesses. The problem is they don’t have traditional business training and very little marketing expertise. If marketing were the same as it was 20 or even 10 years ago that might not be such a big problem because any number of people could help the healthcare practice market their businesses.

Unfortunately, with the rise of digital marketing, there’s a new set of skills and knowledge that are needed to successfully present any business, let alone a healthcare business, online. Just as I would never dream of giving medical advice, I recommend the same to healthcare providers when it comes to the nuances of digital and social media. Indeed, there’s so much to learn and to know that I don’t even try to know it all. What I do try to know is who to ask when I have a question.

social media for healthcareThe Get Social Health podcast has been an immeasurably valuable tool for me and I hope my listeners to learn new concepts in digital marketing, social media trends, and tactical ways to take advantage of all of this knowledge for the local practice or hospital.

To prepare for this podcast, I updated my spreadsheet of guests and categorized them because I assumed that I had an imbalance in the variety of content that I was presenting or at least not enough information in some of the areas I would really like to focus on in 2016. I was pleasantly surprised to discover that the podcast topics and guests were extremely well-balanced. If you’ve been a listener from the beginning or went back and listened to all of the previous episodes (and I only recommend you do so if you have a long plane ride so you can get some rest), you would hear a nice balance of subject matter.

When I started the podcast in June 2014 through the end of 2015 my guests fell into about six categories; physicians or nurses who are active in social media, entrepreneurs, digital strategists or medical futurists, agencies that specialize in healthcare clients, and very tactical programs on how to use specific social media platforms. That’s very similar to what I would like to present in 2016.

My goal for this year is to provide content in for subject areas. First, “The Big Picture”. These podcasts would feature guests who have their eye on the 20,000-foot level perspective of healthcare and/or social media. I’ll be inviting guests who are looking farther down the road than we might be. They could be innovators, entrepreneurs, digital strategists, physicians, or medical futurists. I’ll be asking them what they see in the future of healthcare and how social media may play a part. Now, in healthcare long-term might be the end of the year, or it could be farther down the road. We’re looking for new ideas, innovation, and disruption. It’s always good to take a look up from the grindstone every now and then and get a sense of where we’re headed.

The biggest objection I hear most frequently for healthcare providers entering social media is either lack of time or concern about violating HIPAA. The first is something that can be managed and I’ll be talking about that in just a moment. With regard to HIPAA compliance, it has more to do with education, training, and providing the tools necessary so the mystery of HIPAA is abated. Yes, we may be talking about some negative news regarding HIPAA compliance. And there are unfortunate things that happen every day that impact privacy laws and patient confidentiality. But when you consider the millions of patients who are seeking care every day, the actual HIPAA violations are relatively rare, therefore, we’ll be facing those discussions straight on and providing information so you can be forewarned and forearmed.

The next subject we’re going to cover is very tactical. I’ll make sure that we have a series of podcast guests who know and understand how to use social media in everyday use. Strategy is all well and good, and essential, however once the strategy is set the real challenge of social media is keeping up with the changes and making sure that the content you spend the time and to create or buy is effective. Our guests may represent ad agencies that work in the healthcare space, practicing physicians, nurses, or other health professionals or social media strategists managing current healthcare social media accounts.

Since I’m the podcast host I reserve the right to change my mind adding anything else I feel like and otherwise present content I think you’d be as interested in as much as I am. (I wouldn’t be a marketer if I didn’t have a disclaimer.) While I’m very honest about using the podcast to find guests to educate me I also want to provide you with great discussions and interesting educational opportunities. Therefore, I need to hear from you. Please reach out to me at [email protected] or visit my website getsocialhealth.com where you can send me a contact form or even leave an audio message via the speakpipe app on the right side of the home page.

To give you a flavor of what’s coming up in 2016 I’ve gone back to some previous podcast interviews and pulled out a few selections. In addition, I’ve been taking social media tips from conferences podcast guests and social media get-togethers and will also present some of those in this episode.

I also encourage you to visit the website to review the show notes for every episode. My guests would be happy if you would follow them in their social media profiles or connect via LinkedIn. Just tell them I sent you. So without any further ado let’s get some great healthcare social media advice from the guests on Get Social Health.

My guests on this podcast are:

So, there you have it. A little sample of what 2016 has in store for you. We’re going to focus on the big picture, marketing and social media strategy, content for your social media sites, blogging, and the tactical execution of social media. Plus a few treats thrown in.

Get Social Health Academy
At the beginning of the podcast, I mentioned that 2015 was a year of hard work. And I’ll admit it, it wasn’t easy. But I will admit it actually was fun. What I created in 2015 was a new platform called the Get Social Health Academy. During 2015, I learned a lot of new things myself. I learned about website development, online learning programs, how to develop online courses, photography, videography, editing, and much more in order to create an online learning platform. The Get Social Health Academy is a series of online courses in social media for healthcare specifically designed to help the small healthcare practice or healthcare professional who wants to get up to speed in social media. I’ve been delivering webinars and workshops for a number of years and through that experience created five courses of core content for social media in healthcare.

In addition, I’ll be launching a new course every month in 2016 that will go deeper into some of these general topics. I could talk all day about these subjects, however, that’s not what you’re here for so I just invite you to visit getsocialhealthacademy.com and take a look around. I also invite you to contact me if you have any questions or have specific subjects that you’d like me to cover in future courses.

I would also like to mention that the courses have been designed for individuals or for Healthcare Associations or advertising agencies to use as member or client education. If you’d like information on how to become an affiliate of Get Social Health Academy or to purchase the courses in bulk I’d love to hear from you.

I can’t thank you enough for listening to the podcast, tweeting out the episode information, commenting or sharing in LinkedIn and all the other ways that you have shown support for the podcast. I look forward to bringing you a lot more interesting and informative and engaging conversations in 2016.