In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing. Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below.
00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare
[01:38] From painter to technology company
[02:40] Citrix location
[03:15] Citrix Solutions for Healthcare
[04:03] Security of data
[05:32] Evangelists & the team
[07:33] Deep skill set in marketing
[08:15] Where does Citrix come into the sales process?
[10:26] What do you do at Citrix?
11:51 What is Everyone Social?
[13:38] Do you have the freedom to publish without editing?
[14:52] Is Citrix using Video for promotion?
[15:35] Attending trade shows?
[17:00] Who is your target customer?
[17:46] CEO & C-Suite – Can you reach them via social media?
[19:45] Translation of Tech to Social Media
[21:24] Complicated messaging for a long-term sale
[21:24] How does the social media team plan content?
[24:18] Thought leadership
[24:36] How hard is it to present a technology that’s not visible?
[26:20] Is healthcare tech harder to communicate than other verticals?
[28:31] Using social media to open a door
[29:04] Art to relax – Home renovation and photography
[30:35] Race cars and technology
[31:48] Providing authentic content
33:43 Social Media Tip: Carol Bush – Advice to Nurses who want to blog
Find Kathy Holoman: