It is universally held that social media is inherently “social” but it does not always follow that social media is friendly too. In the case of Lee Aase, Director of the Mayo Clinic Center for Social Media, he defines the friendly part of social media. Lee is knowledgeable about communications, public relations and healthcare social media. He takes pleasure in sharing his experiences from his own team members at the Mayo Clinic to the global stage as a member of the World Economic Forum Global Agenda on Social Media.
To catch the segments of our conversation, check the time stamp content below.
[00:00] Introduction to Lee Aase of the Center for Social Media at Get Social Health
[01:25] Lee in Dubai at the Global Agenda Council on Social Media
[02:00] World Economic Forum
[03:29] Discussion of #Ebola
[04:18] What came out of the meeting
[04:44] Developing “Social Media Primers” to share knowledge
[05:28] Call to action to Mayo Clinic’s Social Media Health Network?
[06:30] The first volunteer!
[06:45] “Lee Aase; The Early Years”
[07:25] Sharing stories for the Mayo Clinic
[07:50] “Be the Media”
[08:09] Journalism to Social Media journey
[09:00] Bringing on Chris Gotti
[09:30] A license to dream from Mayo Clinic’s new CEO Dr. John Noseworthy
[10:15] Service others by creating the Center for Social Media and the Social Media Health Network
[10:50] Difference between Center for Social Media and the Social Media Health Network
[11:55] What’s the internal relationship between social media, marketing, PR & Communications at Mayo Clinic
[13:12] Does the social media group have give “push back” to other departments?
[14:52] When was the Social Media Health Network founded?
[16:29] Is the Mayo Clinic SMHN growing organically or does it need promotion?
[17:28] An opportunity to grow MC SMHN
[17:55] Events in 2015: Conference in Australia and in Rochester. Social Media Residency evolving to accomodate experience levels.
[19:40] Using the Social Media Residency to reach out globally
[20:35] Analytics for Mayo Clinic’s social media tracking
[23:05] Annecdotal creedence
[23:50] Which social media platform is driving business for Mayo Clinic?
25:20 Lee offers Joel Steed and Tony Hart for a future interview
[26:19] How do you present social media to other C-Suite decision makers?
[28:58] Investment is in people and skills
[30:13] No “one voice” in social media
[30:40] Lee’s personal blog: “Lines from Lee”
[31:15] SMUG – Social Media University Global
[33:15] “Have a little fun with it”
[33:49] Social let’s you show a little personality
[34:25] Social Media mistakes – “Raises the price of bad behavior”
[35:15] “Don’t be afraid to jump in.” “We’re here to help”
[36:00] Join at a free “guest” of the Social Media Health Network.
[36:46] Social Media Tip: Tiffany Smith of Regional Health in Rapid City, SD “Keep it transparent
[37:18] Janet’s Close