Today we’re talking about Pharma Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below.
[00:55] Meet Ritesh Patel
[01:55] David Ogilvy & Ogilvy CommonHealth Worldwide
[04:15] What kind of health are you serving?
[05:45] Do you have a group that specializes in Crisis Management?
[06:38] Industry response to bad PR
[08:58] Hard to “put the brakes on”
[10:11] Can you BE a digital evangelist in pharma?
[13:31] Patients need information and Fair balance
[15:58] COPD Foundation – Is pharma focusing on disease states?
[19:00] Mayo Clinic – Must educate because so much information is bad
[21:02] Patient communities
[23:33] Are you doing more client work in open or closed communities?
[25:15] Storyvine for telling patient stories
[25:55] Why would a patient give a pharma testimonial?
[28:00] How does the app get paid for?
[29:16] Are you evangelizing to the C-Suite?
[30:58] Is it “They don’t get it” or “They are afraid of it”?
[32:09] Are digital budgets growing?
[33:48] What about other health verticals? Are they using social media?
[35:27] Are you doing work in health startups?
[36:14] Are all the Ogilvy Health employees wearing wearables?
[36:54] If you could wave a magic wand, what would you change?
[40:41] Patient centricity model
[42:19] Is the FDA active in social media?
44:41 Social Media Tip: Carol Bush, RN – Tip for Nurse Bloggers
45:50 Physicians – Nurses – Practice Managers – I need your feedback! Take this survey!
Digital Musings for Pharma: Rethinking Social Media Engagement by Ritesh Patel
Find Ritesh Patel
As an aside – Ritesh is a DJ too!