Social platforms, both closed and open, enable communication between patients, physicians, researchers, medical professionals, advertisers and marketers. As Community Director Christian Rubio shared with Get Social Health, sometimes all those voices can be a distraction. SERMO, the largest physician to physician closed platform offers something that is needed, anonymity. The 300,000+ members of SERMO may choose not to identify themselves so they can speak freely to their peers. Indeed, venting was one of the primary reasons for MDs to join SERMO in the early days of the platform. While politics, both internal and external are still discussed, the larger and more critical mission of SERMO has focused on the medicine. From advice sharing to mentoring young doctors, SERMO has hit it’s stride as a vibrant, growing medical community for physicians.
Follow along our conversation as we discuss:
Meet Christian Rubio, Community Director of SERMO
What is SERMO?
What kinds of conversations?
Politics and Medicine
What percvent of conversation are clinical?
The Early Days – ranting
How does the platform work?
How do you search for discussions?
How is content vetted
Case examples: Post-natal infection & Black Glaucoma
Past – Present – Future
Sponsors and Advertising
Site for Nurses?
Social Media Tip: Ron Petrovich, Manager Mayo Clinic Center for Social Media – 60 Second Rule