It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.
In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.
[00:41] Founding Ultera Digital
[02:12] Need experience outside healthcare
[04:15] No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
[07:14] Patient user experience
[09:15] How do you onboard a client
[17:35] Iceburg Effect
[18:18] App development
[23:14] “Orcs and Storm Troopers on request”
[24:06] Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
[31:19] Health IT Marketer Podcast
[32:44] Get Social Health and Health IT Not just EHR/EMR
[35:20] Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
[39:35] Learning opportunities
[40:10] Share your thoughts
[40:44] The Favorite Podcast list
[42:49] Future Blabs
44:55 Social Media Tip: Colin Hung
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