Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:
[00:50] Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
[03:15] Circle of Influence: How big should it be?
[04:26] Are your patients active in social media?
[10:17] Minimum commitment to be in social media
[13:10] Positive aspects of social media
[17:15] Claim every profile?
[19:00] Balancing social media and an active practice
[20:40] When are you “live” in social media?
[23:25] The “next big thing” may be small
[25:08] Consumer Electronics Show: Healthcare apps and wearables
[26:30] Elderly and chronically ill left out of health innovation
[29:50] Bad review response
[33:20] Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”