On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.
[01:08] Welcome back Dr. Mike Sevilla
[01:50] Where have you been traveling?
[07:16] Building a network for each platform
[09:39] First the “selfie” next the Video channel
[10:26] Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
[13:44] Social Media is a force to be reckoned with
[14:01] Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
[18:02] Serving Salem, Ohio as an active Family Practice Physician
[19:55] “Let’s Do This America”
[20:56] Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
[25:11] Reputation is very important
27:30 Seek help where needed: Social Content Solutions
[29:47] What kind of sources are you using?
[30:30] “Janet Kennedy Day”!
[31:00] How to use event calendars to generate blog ideas.
[33:17] How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
[35:00] Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
[38:13] Member site launching June 2016
39:34 Mayo Clinic Social Media Network
[40:27] Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
[43:02] Thanks for the support, Mike!
[43:30] Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”