Putting it all together – Connect the Docs
Listen to the podcast or drop in at the time stamps below:
[07:00] Marketing “Technology” Manager…
Exploring Social Media in Healthcare
Putting it all together - Connect the Docs
[07:00] Marketing “Technology” Manager…
It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.
In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.
[00:41] Founding Ultera Digital
[02:12] Need experience outside healthcare
[04:15] No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
[07:14] Patient user experience
[09:15] How do you onboard a client
[17:35] Iceburg Effect
[18:18] App development
[23:14] “Orcs and Storm Troopers on request”
[24:06] Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
[31:19] Health IT Marketer Podcast
[32:44] Get Social Health and Health IT Not just EHR/EMR
[35:20] Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
[39:35] Learning opportunities
[40:10] Share your thoughts
[40:44] The Favorite Podcast list
[42:49] Future Blabs
44:55 Social Media Tip: Colin Hung
Visit our resources page for more valuable (and free!) resources on social media and digital health.
Dr. Gia Sison is a physician who recognizes the potential of social media to share content among fellow physicians and educate patients. Unusual? Maybe not in the US but as a practicing physician in the Philippines so is more than an early adopter, she is a social media pioneer. In our conversation we discuss how she started her social media journey by participating in Tweet chats happening in the US (12 hour difference). Dr. Sision joined with 3 other physicians in social media to promote the use of Twitter to engage her nation in healthcare advocacy.
In our conversation we discuss how she found Twitter through Stanford’s #MEDx chat and then joined the #HCLDR and #HCSM chats to engage colleagues around the world.
To follow along, here is a time stamp of our conversation:
[00:10] EHR 2.0 Advertisement
[01:52] Hey – Dr. Sison is in the Philippines!
[02:26] Maritime health care & tele-medicine
[04:00] How do you perform health care at sea?
[05:05] Is there a similar HIPAA law in the Philippines?
[06:00] What is the state of social media in the Philippines?
[06:33] Help from @NurseFriendly & #healthxph
[06:50] #HCLDR chat – #HCSM chat
[07:30] Are you encouraging physicians or patients to enter social media?
[08:05] Who is involved in Philippines Tweet Chats?
[09:30] Are you using Twitter to teach health education or about using social media?
[10:05] Are all your Tweet chats global?
[10:48] WHO project
[11:40] Youth and social media in the Philippines
[12:40] What other social media platforms do you use?
[13:06] How do you manage to be involved in so many US Tweetchats?
[13:38] MEDx at Stanford
[13:55] Social media used for physician promotion?
[15:00] Using Facebook to educate about Ebola
[17:02] Closer to Ebola in NC than the Philippines
[18:00] Dr. Sison’s breast cancer journey
[18:53] Patient privacy and social media. “A Culture of Shyness”
[20:32] Mental Health Stigma
[21:30] Social media goal – to drive in-person engagement
[22:58] Dr. Sison “walks the walk”
[23:20] Stanford’s MEDx program
[24:35] Social Media is a great tool for learning
[26:17] Social Media Tip from Theresa Robinson of Express Mobile Solutions “Keep it short and Sweet”
Visit our resources page for more valuable (and free!) resources on social media and digital health:
Stanford’s MEDx program
Nurse Friendly – Andrew Lopez
Philippines colleagues in social media: