Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.
Listen to our conversation or drop in at the time stamps below.
[00:52] Solution to Pollution
[02:45] Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:45 SocialMedia.org Health
[05:10] Membership for senior hospital social media only
[05:50] “Circle of Trust” for Hospital social media marketers
[06:30] What are Hospitals concerned about?
[07:35] Actions you can take
[08:50] Community building among peers
[09:41] Sharing about internal issues
[11:08] Managing multiple social media presences
[12:48] Is there any master tool to update all online sites?
[14:28] Discussing emergency response
[16:36] Who is in the community?
[17:45] Diversity of backgrounds in the community
[19:19] How many hospitals in the community?
[19:45] How many people can join socialmedia.org Health?
[20:15] Peer Backup network
[20:40] Formerly known as The Blog Council
[21:25] What other verticals need a community?
[21:31] Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
[22:59] Community wrangler
[23:43] We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
[24:56] Didn’t drink the cool-aid?
[25:55] Are there discussion of tactics
[27:09] Talking about marketing getting to the C-suite table?
[27:39] Reviews, ratings, and word-of-mouth
[29:52] HCAPS and Consumer reviews
[31:22] Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
[35:52] Social media to express joy and pain
[37:25] Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare
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