00:50 Meet Reed Smith
03:55 Baylor, Smith & White Healthcare LIVE Tweet a heart transplant
[06:05] #HCMKTG – Tweet chat founded by Reed Smith
07:57 Gray Digital Group
09:30 Social Health Institute founds Mini-MBA Certificate program with Clemson University
12:50 Co-Founder Bobby Rettew
14:35 Mayo Clinic lecturers Lee Aase & Dr. Ferris Timimi
[17:45] Prerequisites to participate
[22:13] Startup mentality vs Healthcare entrenchment
[25:50] Small/community hospitals: How do they manage social media?
[28:38] How do you advise: 20,000 ft level or daily management?
[31:03] Recommend Facebook ads?
[33:05] How to connect with Reed Smith
35:05 Social Media Tip: Jason Papagan “Keep your social media social.”