Baylor Scott White Health in Dallas, Texas is a hospital with a strong specialty in transplant surgery. To bring attention to the need for organ donation, Digital Communications and Social Media Director Ashley Howland organized the a Twitter first; the Live tweeting of a live heart transplant. Garnering over a million social media impressions and 20,000 followers during the event was of secondary importance to the successful surgery, appreciation and support for the donor’s family and a new surge in organ donor signups. Hear the details in our interview or follow the time stamps below.
[00:45] Why did you live Tweet a transplant?
[02:30] Need for Organ donors
[02:55] Short waitlist for heart transplants
[03:30] No budget
[04:00] Schedules Surgery live Tweeting: Kidney Transplat & Brain Surgery
[05:36] Project management a key
[05:50] Were Tweets Live or scheduled?
[06:50] Need for disclaimers and explanation tweets
[08:50] Interviewed potential patient was in need
[10:50] Transplant is the last resort
[12:00] Honoring the donor
12:50 SW Transplant Alliance & Donate Life Texas
[14:30] Who was in the operating room?
[15:30] Media coverage
[15:52] Timing of event
[18:38] Testing Twitter & Tweet Stats
[20:35] Hashtags: #GoJane #ImADonor
[21:20] Extending the reach
[24:38] National coverage?
[24:55] Any negative feedback?
[25:45] Hearing a donor’s heart beat
[28:37] Will you do it again?
[29:25] Live Tweet for Education
31:32 Social Media Tip: Reed Smith “Learn a new skill”
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Ahsley Howland on LinkedIn
Hashtags from the event: #HeartTXLive #GoJane #ImADonor