patient engagement

Twitter Evangelist @AllergyKidsDoc

May 26, 2015 Janet Kennedy Get Social Health, Podcast 00:33:14 1 Comment

It’s always fun talking to another Twitter fan! Dr. David Stukus is a real Twitter evangelist, Tweeting under @AllergyKidsDoc, recruiting other physicians to the platform and demonstrating best practices. A Pediatric Allergist at Nationwide Children’s Hospital, Dr. Stukus is a believer in the power of Twitter because he has seen it and been a part of making it happen. From connecting with a patient’s parent to arrange an appointment to speaking at national conferences, Twitter has made things happen for Dr. Stukus. Listen to our conversation or drop in at the time stamps below.

@AllergyKidsDocIntroduction
Dr. Dave Stukus
Nationwide Children’s Hospital Allergy & Asthma
Local or National patients
What’s up with peanuts?
Hold off on bath time?
Microbiome (really – we talked about it)
Brother-in-Law’s fault
Twitter for education
Global Connections
2nd level of communication
Medical News
Follow Tweeting at global conferences
Allergy Tweet Chat #Asthma2015
Parents in Twitter?
Sharing content
Online medical advice
Dr. Farris Timmi “Moral obligation”
Unreliable health websites
Have you been targeted online?
Parents “get” social media
Are you a solo practioner
“Dr. Dave is an alien”
Twitter recruitment: Dr. Amber Patterson @TheAllergyDoc
Nationwide Children’s Hospital committed to social media
What other social media do you use?
700 Kids Blog
Hootsuite tool of choice
Using other media in the Twitter feed
How much time a day do you spend in Twitter?
Social Media Tip: Tom Lee “Use hashtags”

Get Social Health Academy course announcement: Coming this June – The Get Social Health Academy: Online training in social media for healthcare. The first courses to be offered will be “LinkedIn for Healthcare Professionals” and “Social Media for Healthcare Practice Owners.”

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social media for healthcare

Healthcare Social Media Tips

December 30, 2014 Janet Kennedy Get Social Health, Podcast 00:27:11 3 Comments

An end of year show calls for a “Greatest Hits” episode. Since all the Get Social Health guests were wonderful interviews, how could I pick a “best”? Therefore I decided to create a “Greatest Tips” episode and looked for some of the best social media tips from some of healthcare’s most experienced and insightful marketing and social media practitioners. Many thanks are due to my former guests for providing a social media tip after their interviews. Plus I would like to give a shout-out to all the attendees at various conferences who were patient and generous with their time when I approached with a microphone and said; “Give me a social media tip, quick!” with no time to prepare their thoughts.

I would also like to mention the conferences where I was able to collect a lot of social media tips, the Mayo Clinic Social Media Residency & Week and the Carolinas Healthcare Public Relations and Marketing winter meeting.

Below are most of the LinkedIn profiles for my “tipsters.” If I missed anyone, please let me know!

Social Media TipsLee Aase
Alice Ackerman
Dr. Betsy Bennett
Chris Boyer
Greg Chang
Katrina Doell
Nick Goodmanson
Dan Hinmon
Sarah Hudson
Jake Jacobson
Amy Jassic
Drew Keller
Stacy Kendall
Sue Klein
Kaitlynn Knopp
Tom Lee
Ahava Leibtag
Dana Lewis
Ellie Martin
AJ Montpetit
Chris Nelson
Shane Perry
Jason Pratt
Lisa Ramshaw
Josie Salzman
Dr. Mike Sevilla
Emily Solecki
Tiffany Swift
Dr. Farris Timimi
Dr. Bryan Vartabedian
Bart Verholtz

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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social media for healthcare

Entrepreneurs Hacking Healthcare

September 9, 2014 Janet Kennedy Get Social Health, Podcast 00:31:26 3 Comments

Many health-related projects are getting millions of dollars in venture and angel funding.  But do you ever wonder where some projects get started? Startup Weekend is a global network of passionate leaders and entrepreneurs that create an environment to share ideas, form teams and launch startups – all in a 54 hour weekend! Startup Weekend hosts over 1,000 weekend events annually around the globe focused on a mission to inspire, educate and empower individuals, teams and communities.

TSW OrganizersRecently I have the opportunity to be on the organizing team for a Startup Weekend held in the Triangle of North Carolina (Raleigh, Durham, Chapel Hill) with a theme of “Health.” The Startup weekend experience is a full weekend from Friday at 5:00 pm to Sunday at 6:00 pm. The Triangle Startup Weekend runs a few hours shorter than other Startup Weekends. Why? It’s a mystery. A “traditional” Startup Weekend will have about half the participants with technical or design backgrounds and the other half will have business backgrounds.

Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

What made this weekend different? By organizing under the theme of “Health” the event brought together a different mix of participants and the structure of the weekend added a few new twists.  Our group was a little bit smaller than the typical event due to the summer weekend and the specialized theme of the event. Demographically we had an interesting mix including;

  • 29 Men & 15 women on teams (Does not include volunteers, mentors, judges and audience) With 34% of teams having women that’s much higher than the 10-20% usually seen at Startup Weekend.
  • Normally you would have three categories of participants: Developers, Designers and Business (non-tech). In the case of our health event we also had 16 medical professionals – 32% of our participants.
  • Triangle Startup Weekend also had a high percentage of PHDs among the participants – 21!
  • Five of the teams were led by women including the team that won the “Best Overall” – Aura.

TSW_Health_600-184

Throughout the weekend I was able to capture the experiences of the a number of the participants from the organizers to volunteers, mentors and judges. Let’s hear their reactions to their Triangle Startup Weekend Health experience.

  • Global Startup Weekend Facilitator: Shashi Jain
  • Participant: Tia Simpson
  • Participant: Michael Brown
  • Participant: Mike McNeill
  • Mentor: Dr. Michael Cousins
  • Organizer: Jon O’Donnell
  • Participant: Leo Alonzo
  • Participant: Christina
  • Volunteer: Dr. Dexter Louie
  • Presentation Coach: Andy Roth
  • Judge: Farnoosh Brock
  • Mentor: John Austin

 

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social media for healthcare

Curmudgeons and Physician Branding: Dr. Russell Faust

August 19, 2014 Janet Kennedy Get Social Health, Podcast 00:34:12 1 Comment

Dr. Russell FaustWhat do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos

 

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social media for healthcare

CrowdFunding Cancer Research – Marty Smith

July 15, 2014 Janet Kennedy Get Social Health, Podcast 00:34:22 7 Comments
Martin Smith

Martin (Marty) Smith
Tech Cures Cancer

Martin (Marty) Smith is a serial entrepreneur and founder of an exciting initiative: Tech Cures Cancer Fund at the University of North Carolina Lineberger Cancer Center. He is also the founder of CureCancerStarter.org, one of the first crowdfunding websites for cancer research, working with five leading cancer research centers. He is also the founder and CEO of Curagami.com, a company whose marketing tools help SMBs curate and gamify content marketing to create profitable and sustainable online community. Oh, and he is also battling cancer.

Marty talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Realizing that he didn’t have the support group he needed to undergo an intensive cancer treatment he turned to the thing he knew best, the internet, and made his health journey public via social media. Rather than accept his situation as out of his control Marty made it his mission to raise funds for cancer research. The first challenge he undertook was a bicycle trip across the US that raised awareness of cancer known as “Martin’s Ride to Cure Cancer.” As he has battled his chronic case of Lymphocytic Leukemia he continued to challenge himself as a fundraiser and internet visionary by creating not one but two crowd funding foundations to support cancer research.

Listen to Marty’s story and tell me you are not amazed at his dedication, tenacity and resiliency.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Curagami website
Twitter @Curagami 
UNC LinebergerTech Cures Cancer donation option (look at the bottom of the list).
Lineberger Cancer Center: Dr. van Deventer’s profile
Martin (Marty) Smith on Twitter:  @scenttrail

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social media for healthcare

Casey Korinchock – Patient Engagement

July 1, 2014 Janet Kennedy Get Social Health, Podcast 00:24:40 0 Comments

Get Social Health takes a look at patient engagement platforms during an interview with Casey Korinchock. Casey is the Marketing Manager for Axial Exchange, a software solutions company that creates engagement platforms for hospitals. She first started working with hospitals in a private-equity backed startup in New York helping health systems improve their health care services in the home started working with Axial Exchange about a year ago.

During the course of our interview we discussed a new survey,  “100 Best Hospitals for Patient Engagement” recently released that was a partnership between Becker Hospital Review and Axial that rated hospitals on their patient engagement. Unlike previous surveys, this report was based on four metrics: Hospital Re-admissions, Patient Satisfaction, Patient Education and Self-Care tools and Social Media Engagement.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

About Axial: Axial Exchange helps patients help themselves. They are a software solutions company that creates engagement platforms for hospitals and are focused on creating a connection between them and a patient for the 99% of the time they are away from the health system. Axial Exchange offers a patient-facing mobile application, a provider-facing population dashboard along with consulting services. They believe a patient that is more engaged in their health is more loyal, has higher HCAHPS and is proven to have lower readmission rates. Axial has 12 health system clients representing more than 50 individual hospitals and out-patient facilities.

Social Media Tip from Amy Avery, Free-lance Healthcare Writer and owner of Amy Writes: “Have an schedule for content.”

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