Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.
[00:50] Reputation a big concern
02:12 Brasco Design
[02:35] Personal branding and practice branding
[04:40] Old practice review damaging current review score
[06:20] Controlling first page of search reviews
[06:40] Urology Association study
[10:10] No News is not good news
[11:23] Review sites: Commercial & Health
[12:48] PractImage term search
[16:30] PractImage and Brasco Design services
[19:33] Getting reviews
[21:43] Providing guidance
[23:50] Weight given to platforms
[26:12] Pulling from social media?
[27:40] Monitoring 50 review sites
[29:30] DIY or service provided?
[30:54] Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”
Brasco Marketing Twitter
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