Social media for healthcare invariably includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content so keeping up with frequent Facebook changes can be a challenge. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.
Shelley and I talked about three major Facebook changes: the end of “like-gating”, the best format for posting links and the down-grading of “click-bait” content. To catch the segments of our conversation, check the time stamp content below.
[00:50] Practical advice from Shelley Heinrichs
[01:40] Facebook is making changes …for the good?
[03:40] What we’re going to cover
[04:20] What is “Like-Gating”?
[05:48] Like-gating waters down page authority
[07:15] “Low quality likes”
[07:50] “Too much of a good thing
[09:00] Percent of engagement
[12:20] Give to Get
[12:50] Best format for Facebook posts
[14:15] Facebook favors posts that include links
[16:50] Test your posts
[17:40] Where should links go?
[19:50] Be a resource for relevant and valuable information
[21:00] Business vs. professional resource
[23:10] Tabloid headlines
[25:50] Watch sensational news headlines
[26:40] Compelling without lying
27:20 Social Media Tip from Dr. Mike Sevilla “Know where your Audience is at”
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