“So you want to be a Social Media Ninja?” This intriguing question popped up in a social media search and brought me to Sara McFarland, Communications Specialist with Atlantic Health Solutions. Her expertise in social media and especially Twitter has led to speaking engagements at the RBMA (Radiology Business Management Association) and guest blogging for Ragan Communications. Her expertise was developed managing social media for the clients of Atlantic Health Solutions, a full-service agency that specializes in marketing for Radiology and Radiation Oncology.
Our conversation ranged from how radiologists may be the most introverted of physicians and how that impacts their social media efforts to using geo-codes to create very defined Twitter searches.
To follow key points in our discussion, here is a time stamp of the interview:
[01:14] “How to be a Social Media Ninja”
02:10 Chris Christenberry owner of Atlantic Health Solutions
[03:10] Unique aspects of radiology practice and social media
[04:50] Is Facebook right for driving business for radiology practices
[05:35] Using Twitter to drive business
[07:18] Radiology Business Management Association
[09:00] Geo-code location in Twitter to find prospects
[11:00] Managing volume of searches in Tweetdeck
[13:00] Social media time management
[13:37] B2B selling
[16:38] Content strategy for Radiology
[19:35] Where do you get local content?
[22:58] What platforms are you using?
[25:58] Help Physicans become thought leaders?
[28:26] Are radiologists the introverts of medicine?
[30:10] If the target audience is older, is social media viable marketing option?
[34:05] How do you capture video for your clients?
[35:55] Monitoring for HIPAA and Privacy statements
[38:59] Words of encouragement
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“So you want to be a Social Media Ninja?” (audio recording)
Sara’s Tip to use geo-location codes to use in Twitter searches:
Term you’re tracking geocode:40.7753201,-73.9558484,50km (radius you want)
(the coordinates can be found on Google maps)
Ragan’s Healthcare Communication News contributions: