Putting it all together – Connect the Docs
Listen to the podcast or drop in at the time stamps below:
[07:00] Marketing “Technology” Manager…
Exploring Social Media in Healthcare
Putting it all together - Connect the Docs
[07:00] Marketing “Technology” Manager…
As the chief evangelist and co-founder of Aloha Health, my podcast guest Mandi Bishop is disrupting healthcare by making life actionable, helping healthcare systems make sense of the way invisible influences should shape personalized care plans, interventions, and engagements. She believes that patients must be partners in healthcare design and that there is no value-based care without recognizable value delivered to the very people healthcare exists to serve.
Prior to Aloha, Mandi led Dell Healthcare and Life Science’s Global Analytics Innovation and Consulting practice, driving solutions that touched the lives of over 100 million patients. In 2016, she was recognized as one of the “Most Powerful Women in Healthcare IT” by Health Data Management magazine. She was #1 on the crowdsourced #HIT100 list of top healthcare IT industry influencers, and #3 on Healthagen’s “Top 10 Healthcare Leaders to Follow on Twitter”. In 2015, she was included in Rock Health’s “State of Women in Healthcare” report as a “Role Model”.
She is @MandiBPro on Twitter, co-chair for nationwide HealthIMPACT Forum events, an advisory board member for the Society for Participatory Medicine and #STEMPrincess, a contributor to the American Journal of Accountable Care and Tincture, and co-host of the Managed Care podcast series.
You should know by now that I am dedicated to the idea of teaching and sharing. Today’s guest is Manny Oliverez, President of Capture Billing. He’s both a client and active social media user who has taught me a number of ways to promote healthcare online. I asked him about the specific things he did to promote his business and their universal application to online marketing. Find out why Manny suggests getting your collections under control can have a huge impact on your business on today’s Get Social Health podcast.
02:14 Capture Billing?
[03:56] A Foundation of Money
[04:54] Money from Patients of Insurance?
[06:02] Money Mismanagement
[06:48] About Your Clients
[07:20] Affordable Collections
[08:40] Quantified Collections
[09:21] You Like This?
[10:02] Charges v Earnings
[10:24] Debunking for Patients
[11:34] Pain to Cost Ratios
[12:40] Growing Your Own Company
[13:55] Where to Start
[15:27] You Can Do It!
[16:31] Marketing Discipline
[17:01] About a Blog
[19:06] What’s In a Blog?
[20:37] One Thing Leads to Another
[22:59] If You Build It Right, They Will Come
[24:26] Social Media
[27:15] A Hashtag for Every Occasion
[27:59] Pinterest? Seriously?
[31:16] Visual Content?
[32:58] Need to Know
33:59 Healthcare Writer’s Network
[35:14] Social Media Tip: @TheDocSmitty
35:43 Social Content Solutions by Get Social Health Academy
One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide. My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine. He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System. We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients. I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.
[00:50] Meet Ed Mariano, MD
[02:27] Twitter making conversations happen
[03:55] The Scientific Method & Twitter
[05:37] Tools are necessary to manage Twitter content
[08:24] Social media can be organized
[10:00] “Why Doctors Should Be On Twitter”
[12:35] Twitter Journal Clubs
[16:22] Tweet Chats
[20:22] Using Twitter to connect at a conference
[21:31] Your “voice” will be heard in social media
[22:55] Patient community in pain management
[26:25] Spelling & social media searches
[33:56] Social media and opiod epidemic
[41:27] 15th Annual ASRA Pain Management Conference
[43:25] Free Course “Conference Success with Twitter”
[44:28] Samantha Pierce “Get your leaders on social media”
[44:58] I’d love to hear from you! firstname.lastname@example.org
Ed Mariano, MD
Dr. Hatten on Twitter @MyKneeGuide
Dr. Ankeet Udani on Twitter
Duke Medical Center Anesthesia Department Twitter
American Society of Regional Anesthesia and Pain Medicine (ASRA)
In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.
Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.
About the Social Check-up
The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.
About Ogilvy Healthworld
Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.
Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.
Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.
Listen to our conversation or drop in at the time stamps below.
[00:52] Solution to Pollution
[02:45] Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:45 SocialMedia.org Health
[05:10] Membership for senior hospital social media only
[05:50] “Circle of Trust” for Hospital social media marketers
[06:30] What are Hospitals concerned about?
[07:35] Actions you can take
[08:50] Community building among peers
[09:41] Sharing about internal issues
[11:08] Managing multiple social media presences
[12:48] Is there any master tool to update all online sites?
[14:28] Discussing emergency response
[16:36] Who is in the community?
[17:45] Diversity of backgrounds in the community
[19:19] How many hospitals in the community?
[19:45] How many people can join socialmedia.org Health?
[20:15] Peer Backup network
[20:40] Formerly known as The Blog Council
[21:25] What other verticals need a community?
[21:31] Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
[22:59] Community wrangler
[23:43] We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
[24:56] Didn’t drink the cool-aid?
[25:55] Are there discussion of tactics
[27:09] Talking about marketing getting to the C-suite table?
[27:39] Reviews, ratings, and word-of-mouth
[29:52] HCAPS and Consumer reviews
[31:22] Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
[35:52] Social media to express joy and pain
[37:25] Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare
Find Andy Sernovitz
Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation or drop in on the time stamps below. Get to know Jean at her social media profiles also listed below.
[00:45] She’s a Jack of all trades
02:30 Get to know Information Managers LTD
[03:55] Canadian Privacy legislation (HIPAA)
[05:05] Are Canadians as litigious as Americans?
[06:00] Can you set up a practice anywhere?
[06:54] Licensing by Province or country?
[07:33] What kind of services do you offer?
[09:05] Are there differences between types of practices?
[10:00] How varied are the tools and services you provide
[12:35] Employment recruitment
[13:30] Do you offer marketing and social media services
[13:50] Are healthcare providers adopting social media in Canada?
[15:55] Physicians could be the source of information patients seek
[16:20] What’s the challenge – doing too much social media or not following through?
[18:29] Gee, Canada is huge!
[19:35] Is tele-Medicine being used in Canada?
[21:11] Physician Referral patterns include consumers
[22:20] Are clients project based or retainer?
[24:03] Membership site – Content on demand, hybrid webinar-podcasts
[28:38] Online marketing & repurposing content
[30:58] Janet will be a guest on Jean’s webinar June 9th
31:45 Shereese Maynard – “Find your hashtags” Shereese in Twitter
32:15 Tell me what you think! Tweet to me @GetSocialHealth
Social Content Solutions
Social Media sites for Information Managers:
On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.
[01:08] Welcome back Dr. Mike Sevilla
[01:50] Where have you been traveling?
[07:16] Building a network for each platform
[09:39] First the “selfie” next the Video channel
[10:26] Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
[13:44] Social Media is a force to be reckoned with
[14:01] Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
[18:02] Serving Salem, Ohio as an active Family Practice Physician
[19:55] “Let’s Do This America”
[20:56] Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
[25:11] Reputation is very important
27:30 Seek help where needed: Social Content Solutions
[29:47] What kind of sources are you using?
[30:30] “Janet Kennedy Day”!
[31:00] How to use event calendars to generate blog ideas.
[33:17] How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
[35:00] Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
[38:13] Member site launching June 2016
39:34 Mayo Clinic Social Media Network
[40:27] Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
[43:02] Thanks for the support, Mike!
[43:30] Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”
We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental Web. Heather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below:
01:15 Meet Heather King, Social Media Director, Infinity Dental Web
[02:00] Dentists “get” marketing
[03:20] Dentists tend to be “social IRL”
[04:02] Dr. David Hall, Founder of Infinity Dental Web
[05:20] Tech savvy healthcare entrepreneurs
[07:00] Mobile friendly websites
[09:00] What happened to m.website addresses?
[09:28] Hard-coded websites send an “outdated” image
[10:00] Are you proud of your website?
[11:01] What does a high-converting website have?
[12:40] How often should a dental practice be blogging?
[14:27] Not every post has to be clinical
[15:21] Sharing an “inside look” into the practice is interesting
[17:55] Dental practices are more informal in social media
[20:00] Patients in social media
[21:43] HIPAA and patient posted photos
[22:55] What platforms are dentists using?
24:55 Using video (Shoutout to Dr. Isaac Porter)
[27:00] Facebook Live – with video tips!
[28:48] Advice for social media
[29:50] Don’t post cartoons. Watch for copyrighted material.
30:40 Social Media Tip: Jared Johnson of the Health IT Marketer Podcast – Share the social love
31:15 Social Content Solutions – Social Media content for the small healthcare practice. A new program from Get Social Health Academy.
Grab Heather’s Video tips! 7 Tips For Social Media Videos 85×11