social media

Social Media and the CEO

September 15, 2015 Janet Kennedy 00:33:59 0 Comments

If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn’t be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below:

00:00 Introduction
00:45 Social Media and the CEO
01:50 What is the role of the CEO?
02:50 Journalist coverage of a story
06:12 CEO’s engaging
07:00 Train staff in social Media?
08:30 Using social media to tell what you think?
09:25 Paul’s Blog
10:25 What topics did you cover?
11:50 What did he post today?
12:38 Blogging about patient care
14:54 Posting infection rate – push back?
16:40 Insurance company on board?
17:35 Social media as a tool to set goals.
18:50 Facebook and Twitter
21:00 Tweetchats? Matching consumption schedules
21:48 Twitter at conferences
22:48 Tweeting & Twitter Fountains
24:38 Tone and emoticons
25:07 Have you evangelized social media participation?
26:07 How many Hospitals CEOs are using social media
26:58 Frequency of posting developed ideas
28:02 Use analytics to drive content?
28:40 Moderating comments to manage “trolls”
29:30 Words of Wisdom
30:40 New focus – Leadership and negotiation
32:10 Social Media Tip: Dr. Mike Sevilla – Get a personal website

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Social Media Tips from Mayo Clinic Social Media Summit

August 18, 2015 Janet Kennedy 00:27:34 1 Comment

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN.

Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social media tips to share on the podcast. Below is a list of all those who contributed to the podcast. To find out more about the Mayo Clinic Social Media Health Network visit here or read the following blog posts:

Social Media Residency and Summit are next week, Lee Aase

June Social Media Summit Reflects the Mayo Model, Lee Aase

Social Media Tips from:
Kristine Austin, Principal, KS Austin Communications
Kristy Jacobson, Public Affairs Specialist at Mayo Clinic Health System
Christina Bokusky, Communications Coordinator at Jackson In Action Community Coalition
Shelby LaCroix, Communications Specialist, Cheyenne Regional Medical Center
Caitlin Hennessay
Dr. John Wald, Medical Director for Marketing at Mayo Clinic
Quinn Nystrom Diabetes Advocate & Speaker, www.QuinnNystrom.com
Susan Woolner (@SusanWoolner)
Naomi Ogaldez, Intern at Mayo Clinic
Marie McNeill
Makala Johnson, Social Media & Content Strategy Specialist at Mayo Clinic
Paula Gill, Co-Founder CareHubs
Corey Shaffer, Co-Founder, Chief Technology Officer (CTO), CareHubs
Dr. Elizabeth Murray, Attending Physician, Pediatric Emergency Medicine, University of Rochester Medical Center
Karen Mulkey, Community Relations Officer, OU School of Community Medicine and OU Physicians
Amanda Changuris, (@AmandaChanguris)
Tony Hart, Public Affairs Associate; Social and Digital Innovation Team, Mayo Clinic
Ali Burnett
Ahmanielle Hall, Digital Marketing Specialist at Yuma Regional Medical Center

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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The Public Physician – Dr. Bryan Vartabedian

June 30, 2015 Janet Kennedy 00:39:09 4 Comments

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.

00:00 Introduction
00:45 The Public Physician
01:45 33 Charts Blog
02:25 Changes since 2009
03:10 What is a digital footprint?
04:00 Every physician is a brand or has a brand?
04:56 Embrace being online
06:15 Proactive Vs. Reactive online
07:50 Passive Footprint – Active Footprint – Active Presence
08:50 Does every physician need to be active online?
10:40 What is the minimum presence?
12:03 Is Doximity tied to SEO?
13:00 Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
16:48 Find your medium
17:35 Video blog as platform
18:48 Twitter & Medical meetings
21:35 Tweeting a live heart transplant
23:53 “Your obligation to patients goes above the law”
24:25 How to stay on the right side of HIPAA
26:15 Doctors moral obligation to speak up
27:05 AAP target of online attacks
28:08 Baylor College of Medicine Digital Smarts program
29:42 Are medical schools catching up?
30:40 Healthcare Statistics course
32:36 Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
34:55 Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
36:35 Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
38:48 Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: “Many health apps are based on flimsy science at best, and they often do not work”

Dr. Bryan Vartabedian on LinkedIn

Medical Futures Lab

33 charts

The Public Physician Link on iTunes

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Social Media for Medical Air Transport

June 9, 2015 Janet Kennedy 00:42:30 0 Comments

Hospitals aren’t the only businesses impacted by changes in healthcare. Have you ever wondered how the medical air transport business works? On Get Social Health my guest Rich Obertots, CEO of ThinkThroughTools and I discuss a healthcare service industry that had to change the way it operates from the ground up. Part of the transition is learning to embrace social media. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:45 Marketing for air medical transport
01:33 Think Through Tools
02:30 Financial transition in air medical transport
04:00 Privatizing air transport
05:55 Who you gonna call?
07:27 Emergency service V. scheduled transport
09:18 Transport distances – traffic jams to repatriation
10:00 Scuba insurance
10:50 Safety record is differentiation
13:25 B2B contact – Who makes the call?
15:15 How do you market to a diverse business audience
18:50 Peer-to-peer connections
21:20 Surveillance – who is doing the social media
23:31 Physician relationships & influence
25:00 Social media impact. Old school rip & read
28:25 Janet’s Air Transport Marketing Plan
31:02 Online learning – “Continuous Impact Learning”
37:02 Social Media Examiner’s “Social Media Marketing Society”
39:00 My brother is a helicopter pilot
31:30 Social Media Tip: Connie Mester Thrive 4-7 “resonate with your audience”

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Mayo Clinic’s New Social Media Summit

April 28, 2015 Janet Kennedy 00:30:16 2 Comments

Lee Aase visited the Get Social Health podcast to talk about the new format for the Mayo Clinic’s Social Media Summit scheduled for June 15-16, 2015 in Rochester, MN. Taking a cue from Mayo Clinic’s commitment to innovation, the Center for Social Media team, the Board of Advisers and event committee took an opportunity to re-imagine the conference. Switching from speakers on the stage to a very hands-on format, the 2015 Social Media Summit will offer case studies, workshops and collaborative problem solving.

Hear more about the event during our interview or listen in to the time stamps below.

00:00 Introduction
00:48 Time to Innovate
02:30 New Residency format
04:00 Grand Rounds with Dr. Wendy Sue Swanson
05:30 Be prepared before you come
06:50 Mayo Model of Conferences
08:45 “Selling” the conference to your boss
10:30 Members get free webinars
11:25 Networking face-to-face
12:30 Bronze, Silver and Platinum Fellows
12:44 Two new Bronze Fellows announced
14:00 2014 Silver Fellow Lisa Ramshaw
14:25 What is a Platinum Fellow
16:18 @SeattleMamaDoc
17:45 When’s the party?
18:30 Who should attend the Social Media Summit?
21:23 Do we need a “social media summit” or an “integrated marketing summit?” Bob West
23:45 Event timing
25:18 Colleen Young , MCSMHN Community Site
26:37 Dan Hinmon, Community Manager, MCSMHN
27:00 Chris Boyer, website re-launch at North Shore LIJ

29:20 Social Media Tip: Dr. Kate Hersov – “Speak to kids on their level”

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Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

January 13, 2015 Janet Kennedy 00:39:06 4 Comments

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

00:00 Introduction
00:50 Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
03:15 Circle of Influence: How big should it be?
04:26 Are your patients active in social media?
10:17 Minimum commitment to be in social media
12:00 Doximity
13:10 Positive aspects of social media
17:15 Claim every profile?
19:00 Balancing social media and an active practice
20:40 When are you “live” in social media?
23:25 The “next big thing” may be small
25:08 Consumer Electronics Show: Healthcare apps and wearables
26:30 Elderly and chronically ill left out of health innovation
29:50 Bad review response
33:20 Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
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