Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for patient engagement. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith engages, educates and entertains on his Facebook page providing a wide variety of information from swimming pool safety to stomach bugs to concerns about plugged in kids. His Facebook page fans love to share and comment on his posts and he rarely has to deal with “TMI.” Listen in to our conversation or jump in at the time stamps below.
00:44 “The Doc Smitty” on Facebook
01:90 Shout out to Dr. Bryan Vartabedian @Doctor_V
03:00 Cook Children’s Medical Center
[03:25] Balancing Digital and pediatrics practice
[04:00] Innovating the digital pediatrics experience
[04:55] What is a “connected patient” experience?
[06:55] How tele-medicine would work
[07:28] Lean startup concept for Digital Heath pediatrics office
[08:38] Cook Children’s commitment to digital media
[09:55] Did you have to learn marketing?
[10:55] How do you find the time?
[13:27] Analytics drives content
[14:18] What kind of Facebook posts work best?
[14:55] Have you ever been a target of opposite viewpoints?
[16:00] Fear of Facebook
[18:00] Have a great team to support questions
18:35 How does the branding work for @TheDocSmitty and @CookChildrens?
[19:30] Who manages your page?
[20:28] Time management
21:00 Fourth of July – Drowning Safety content
[23:45] Childhood obesity
[26:09] Children’s and parent’s self-image and social media
[28:40] Integrate social media questions into checkups
[29:23] Facebook engagement with parents
[30:44] Future goals for social media?
[32:19] Letting people in your personal life
[33:25] Concerns about too much presence in social media
[34:44] Recommendations to other physicians
[37:00] Social Media Tip: Colin Hung “Be Yourself”