We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental Web. Heather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below:
01:15 Meet Heather King, Social Media Director, Infinity Dental Web
[02:00] Dentists “get” marketing
[03:20] Dentists tend to be “social IRL”
[04:02] Dr. David Hall, Founder of Infinity Dental Web
[05:20] Tech savvy healthcare entrepreneurs
[07:00] Mobile friendly websites
[09:00] What happened to m.website addresses?
[09:28] Hard-coded websites send an “outdated” image
[10:00] Are you proud of your website?
[11:01] What does a high-converting website have?
[12:40] How often should a dental practice be blogging?
[14:27] Not every post has to be clinical
[15:21] Sharing an “inside look” into the practice is interesting
[17:55] Dental practices are more informal in social media
[20:00] Patients in social media
[21:43] HIPAA and patient posted photos
[22:55] What platforms are dentists using?
24:55 Using video (Shoutout to Dr. Isaac Porter)
[27:00] Facebook Live – with video tips!
[28:48] Advice for social media
[29:50] Don’t post cartoons. Watch for copyrighted material.
30:40 Social Media Tip: Jared Johnson of the Health IT Marketer Podcast – Share the social love
31:15 Social Content Solutions – Social Media content for the small healthcare practice. A new program from Get Social Health Academy.
Grab Heather’s Video tips! 7 Tips For Social Media Videos 85×11