Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.
00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur
[02:00] Internet earliest adopter
[04:09] Hospital website for University of Maryland
[05:15] What didn’t work well?
[06:40] Content marketing (before it was cool)
[08:03] Does a website belong to IT or Marketing?
[09:25] Chief Cook & Bottle Washer
[10:20] WordPress or enterprise CMS
[12:35] Knowing how to understand vendor landscape
[13:45] The difference between a slick website and a good vendor
[17:00] How much god a project run?
[18:28] C-Suite explanations needed?
[21:00] Physician Transparency Project
25:35 Hospitals in Social Media list
[26:55] Reputation leads to business
[28:25] Preparing for the death of digital advertising
[33:55] Is the website the hub of marketing
[34:47] How does digital and online presence impact population health?
[36:16] Advising on digital and social media presence
[37:21] Company goals & the healthcare vendor space
[39:25] Healthcare: Slow decision making?
40:45 Market Vue Partners and Population Health
[40:15] Hospital marketing tactics slow to change
[43:33] Social Media Tip: Dr. Wendy Sue Swanson “When you’ve had a bad day…”
44:50 Social Media Ambassadors – Social Media support for Trade Shows and Conferences