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Twitter Evangelist @AllergyKidsDoc

May 26, 2015 Janet Kennedy Get Social Health, Podcast 00:33:14 1 Comment

It’s always fun talking to another Twitter fan! Dr. David Stukus is a real Twitter evangelist, Tweeting under @AllergyKidsDoc, recruiting other physicians to the platform and demonstrating best practices. A Pediatric Allergist at Nationwide Children’s Hospital, Dr. Stukus is a believer in the power of Twitter because he has seen it and been a part of making it happen. From connecting with a patient’s parent to arrange an appointment to speaking at national conferences, Twitter has made things happen for Dr. Stukus. Listen to our conversation or drop in at the time stamps below.

@AllergyKidsDocIntroduction
Dr. Dave Stukus
Nationwide Children’s Hospital Allergy & Asthma
Local or National patients
What’s up with peanuts?
Hold off on bath time?
Microbiome (really – we talked about it)
Brother-in-Law’s fault
Twitter for education
Global Connections
2nd level of communication
Medical News
Follow Tweeting at global conferences
Allergy Tweet Chat #Asthma2015
Parents in Twitter?
Sharing content
Online medical advice
Dr. Farris Timmi “Moral obligation”
Unreliable health websites
Have you been targeted online?
Parents “get” social media
Are you a solo practioner
“Dr. Dave is an alien”
Twitter recruitment: Dr. Amber Patterson @TheAllergyDoc
Nationwide Children’s Hospital committed to social media
What other social media do you use?
700 Kids Blog
Hootsuite tool of choice
Using other media in the Twitter feed
How much time a day do you spend in Twitter?
Social Media Tip: Tom Lee “Use hashtags”

Get Social Health Academy course announcement: Coming this June – The Get Social Health Academy: Online training in social media for healthcare. The first courses to be offered will be “LinkedIn for Healthcare Professionals” and “Social Media for Healthcare Practice Owners.”

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social media for healthcare

Healthcare Social Media Tips

December 30, 2014 Janet Kennedy Get Social Health, Podcast 00:27:11 3 Comments

An end of year show calls for a “Greatest Hits” episode. Since all the Get Social Health guests were wonderful interviews, how could I pick a “best”? Therefore I decided to create a “Greatest Tips” episode and looked for some of the best social media tips from some of healthcare’s most experienced and insightful marketing and social media practitioners. Many thanks are due to my former guests for providing a social media tip after their interviews. Plus I would like to give a shout-out to all the attendees at various conferences who were patient and generous with their time when I approached with a microphone and said; “Give me a social media tip, quick!” with no time to prepare their thoughts.

I would also like to mention the conferences where I was able to collect a lot of social media tips, the Mayo Clinic Social Media Residency & Week and the Carolinas Healthcare Public Relations and Marketing winter meeting.

Below are most of the LinkedIn profiles for my “tipsters.” If I missed anyone, please let me know!

Social Media TipsLee Aase
Alice Ackerman
Dr. Betsy Bennett
Chris Boyer
Greg Chang
Katrina Doell
Nick Goodmanson
Dan Hinmon
Sarah Hudson
Jake Jacobson
Amy Jassic
Drew Keller
Stacy Kendall
Sue Klein
Kaitlynn Knopp
Tom Lee
Ahava Leibtag
Dana Lewis
Ellie Martin
AJ Montpetit
Chris Nelson
Shane Perry
Jason Pratt
Lisa Ramshaw
Josie Salzman
Dr. Mike Sevilla
Emily Solecki
Tiffany Swift
Dr. Farris Timimi
Dr. Bryan Vartabedian
Bart Verholtz

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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social media for healthcare

Curmudgeons and Physician Branding: Dr. Russell Faust

August 19, 2014 Janet Kennedy Get Social Health, Podcast 00:34:12 1 Comment

Dr. Russell FaustWhat do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos

 

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social media for healthcare

Social Media for Physician Practices – Episode 12

July 29, 2014 Janet Kennedy Get Social Health, Podcast 00:31:52 1 Comment

The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Spence HackneyHere are some highlights of our conversation:

How do you get the C-Suite on board? 4:00

How do you track ROI? 5:30

Reputation management 6:45

Yelp 9:01

Patient as consumer: 10:00

New practice process: 10:27

Managing social media 12:30

How do you determine platform goals for your clients? 16:30

Shelley HeinrichsDo you do HIPAA/Privacy training? 20:30

Are you monitoring 24/7? 22:00

What do see as the difference between social media for a hospital vs. a physician’s practice? 25:00

What tool do you use to manage clients? 26:30

Reporting analytics 27:37

Social Media Tip from Lauren Dickens of Angel Oak Creative

Visit our resources page for more valuable (and free!) resources on social media and digital health

Proclaim Interactive

Spence Hackney

Shelley Heinrichs

Sprout Social 

Here are a few of Proclaim Interactive’s clients if you want to check out their work:

 

 

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social media for healthcare

Pinterest Expert Alexandra Tursi

June 24, 2014 Janet Kennedy Get Social Health, Podcast 00:35:18 2 Comments
Social Media Strategist Fletcher Allen Health Care

Social Media Strategist
Fletcher Allen Health Care

The mission of Get Social Health is to bring you stories of social media practitioners actively working in social media for healthcare. In guest Alexandra Tursi we have a heavy hitter. Alexandra Tursi is a social media strategist at Fletcher Allen Health Care in Burlington, VT.  Alexandra directs the social media program for Vermont’s largest employer, including management of blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram. She’s responsible for strategy development, tactical expertise and execution, and measurement of social programs.  Her role includes directing social media education efforts internally, managing social media analytics and supporting the marketing and communications team via social media. Alexandra is also a member of the Mayo Clinic Social Media Network.

While Alex is a multi-talented marketer, it is her expertise in Pinterest that brought her to Get Social Health as a guest.

We had a great conversation so be sure to listen to the podcast. In preparation Alex also answered a few background questions, some of which we didn’t get around to covering in our discussion. Check out the blog post with her answers here.

Social Media Tip Guest: Our “tipster” this episode is Will Hardison of Fanbase. Thanks Will!

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Social Sprout

WooBox

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YouTube Video Blog for Patient Education with Dr. Isaac Porter

June 16, 2014 Janet Kennedy Get Social Health, Podcast 00:29:45 3 Comments

PorterToday our Get Social Health expert is Ophthalmologist Dr Isaac Porter of Lowry Porter Ophthalmology about Video Blogging. Dr. Porter is a fellowship trained cornea and refractive surgeon. Dr. Porter received his undergraduate degree from Asbury University and his medical degree from the University of Kentucky. Dr. Porter completed his residency in Ophthalmology at the University of North Carolina at Chapel Hill, and was selected to serve as Chief Resident.

Following residency, Dr. Porter completed sub-specialty training with a fellowship in Cornea, External Disease, and Refractive Surgery at the prestigious Illinois Eye and Ear Infirmary in Chicago, Illinois.

Dr. Porter is active in social media including business profiles on Google Plus, Facebook, Google Local and YouTube. In fact, Dr. Porter is an active Video Blogger and posts a video blog or Vlog, at least once a week. During our conversation we discuss his video strategy, how he maximizes his SEO and the equipment he uses for his video blog.

He has authored book chapters on mapping the curvature of the cornea and correcting astigmatism using laser and has presented at several national meetings.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

NPR story on Physician Review Sites

Vlog and Media Coverage:

Social Media Sites:

Products:

A note of clarification: During the interview you can hear a cat meow twice. I assumed it was Dr. Porter’s cat. As it turns out it was my cat sitting outside my office door demanding to know what was going on. So, sorry for assuming it was your cat Dr. Porter!

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