Content Drove 4 Million Website Visitors
Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.
[00:51] Meet Dr. Howard Luks, Orthopedic Surgeon
[01:34] Evolution of Social Media
[03:57] Medical Journals
[04:50] Is it a problem that social media is slow in adoption?
[05:26] Pioneers have led the way
[06:34] Physicians as content providers
[08:00] Communicating patient education – “one man show”
[09:36] Online presence is your reputation
[10:42] Reviews on ZocDoc
[11:49] What do your colleagues think of social media?
[12:20] What drew you to social media
[14:32] Have you thought about writing a book?
[15:27] Use of video
[17:00] Live or recorded video?
[18:28] Tracking questions and comments
[19:14] Age of patients and social savvy
[21:30] Involved in Startup community
[23:40] mHealth & Digital Health
[28:41] Is that a future you’re excited about?
[29:49] #TweetChats #HIT
[31:10] When are you live in Twitter?
[31:48] Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”
Howard Luk’s Social Media Profiles:
The Get Social Health Academy
Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me atJanet@getsocialhealth.com or in Twitter @GetSocialHealth. Thanks for listening.