Month: December 2014

Healthcare Social Media Tips

An end of year show calls for a “Greatest Hits” episode. Since all the Get Social Health guests were wonderful interviews, how could I pick a “best”? Therefore I decided to create a “Greatest Tips” episode and looked for some of the best social media tips from some of healthcare’s most experienced and insightful marketing and social media practitioners. Many thanks are due to my former guests for providing a social media tip after their interviews. Plus I would like to give a shout-out to all the attendees at various conferences who were patient and generous with their time when I approached with a microphone and said; “Give me a social media tip, quick!” with no time to prepare their thoughts.

I would also like to mention the conferences where I was able to collect a lot of social media tips, the Mayo Clinic Social Media Residency & Week and the Carolinas Healthcare Public Relations and Marketing winter meeting.

Below are most of the LinkedIn profiles for my “tipsters.” If I missed anyone, please let me know!

Social Media TipsLee Aase
Alice Ackerman
Dr. Betsy Bennett
Chris Boyer
Greg Chang
Katrina Doell
Nick Goodmanson
Dan Hinmon
Sarah Hudson
Jake Jacobson
Amy Jassic
Drew Keller
Stacy Kendall
Sue Klein
Kaitlynn Knopp
Tom Lee
Ahava Leibtag
Dana Lewis
Ellie Martin
AJ Montpetit
Chris Nelson
Shane Perry
Jason Pratt
Lisa Ramshaw
Josie Salzman
Dr. Mike Sevilla
Emily Solecki
Tiffany Swift
Dr. Farris Timimi
Dr. Bryan Vartabedian
Bart Verholtz

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Consolidating 80 Websites: Chris Boyer

In January of 2013, Chris Boyer accepted a massive challenge; join the North Shore LIJ Health System to create a unified digital presence. The challenge? There were at least 80 websites, known and unknown, that related to the health system and affiliated entities. In our conversation, Chris and I walked through some of the challenges he and his team faced in creating a unified presence for his healthcare system.

Check the time stamp below to follow the conversation follow along the conversation.

Christening the new website

Christening the new website

00:00 Introduction
00:45 80 websites!
01:18 First Steps: January 2013
02:29 Digital presence was fragmented
02:49 Website as the hub
04:04 Branding = Logo
05:28 New website is beautiful
06:33 Web traffic
07:55 Lessons from North Shore LIJ could be applied anywhere
08:15 “Our website is not an org chart”
09:57 Who is the website for?
10:01 Gap analysis – Project Management – Content Creation
10:50 Redundant content
12:30 Rogue websites
16:45 Emergency Department wait times
18:13 11 Top Tasks that people want to accomplish on your website
20:20 Web Usability Neo Insight. Personas help from Cooper.com
21:27 How can you create enough content?
25:38 Word count and SEO are not the goal
27:42 SEO and targeting medical keywords
29:05 Web traffic affected?

North Shore LIJ Health System

North Shore LIJ Health System

31:42 Who is on the team
33:15 Marketing Automation
33:50 Web redesign tips
35:20 Don’t try to eat the whole elephant at one time
36:54 Social Media Tip: AJ Montpetit – Video needs good audio

Alan Cooper: The founder of Personas (Start at 11:50) YouTube Interview

Healthcare Innovation in Action

Innovation in healthcare – everybody’s talking about it but how do you do it? Today’s guest on Get Social Health, AJ Montpetit,  has a unique perspective because he works on both sides of the healthcare innovation challenge. By day he works at the Mayo Clinic as a social media contractor for the Center for Individualized Medicine and the Center for Innovation. In his free time, he plays an active role in an innovation program called Global Entrepreneurship Week.

Follow our conversation below:

AJ Montpetit00:00 Healthcare innovation introduction
01:15 Meet AJ Montpetit, Social Media Contractor
02:30 Mayo Clinic Center for Individualized Medicine
03:00 “If it ends in -omics”
03:40 Who is your audience for the IM Center?
04:15 Diagnostic Odyssey
05:15 Do you have your own website?
06:45 Are scientists social media savvy?
07:20 Symplur to support healthcare conference communication
08:00 “Prime the social media pump?”
09:03 Hootsuite for supporting social media
09:45 What is a Hootsuite Brand Ambassador?
12:30 Mayo Clinic Center for Innovation
14:30 Working with departments in one space – building “what if” scenarios
15:50 The “Code Funds” – encouraging in-house innovation
18:10 Roger von Oceh “A Whack on the side of the head”
19:15 “A Kick in the Seat of the Pants”
23:25 Give first to get something from social Media revolution
29:20 Global Entrepreneurship Week

38:55 Social Media Tip: Alice Ackerman, Physician-in-Chief, Carilion Clinic Children’s Hospital

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Roger von Oech: “A Whack on the Side of the Head” & “A Kick in the Seat of the Pants”

“Don’t be an Egg-Head” & other social media lessons

When faced with the challenge of encouraging more members of the Australian Private Hospitals Association to utilize social media, Marketing Director Lisa Ramshaw went right to the top – to the CEOs. She faced many questions and concerns from the CEOs about hospitals participating in social media. Her response was to team up with some fellow marketers to get CEOs to try social media with a Twitter profile. To educate them, these social media evangelists went “old school” and wrote a book! A really little book titled “Don’t Be an Egg-Head” which explained the basics of having and using a Twitter account.

Our discussion also included Lisa’s recent recognition as a Mayo Clinic Silver Social Media Fellow status and the project that led to it. We also discussed healthcare marketing for the Australian Private Hospitals Association and some very effective marketing campaigns including; “The Elephant if the Room,” a mental health initiative.

"Don't be an Egghead"

Twitter basics for hospitals and healthcare organisations

Follow our conversation below:
00:00 Introduction
00:28 Meet Lisa Ramshaw, Director of Marketing & Communications for the Australian Private Hospitals Association
01:35 Meeting at Mayo Social Media Week
02:27 Welcoming Healthcare community
03:02 Australian Healthcare
04:08 How many private hospitals are there?
04:52 Does Australia have something like HIPAA
05:25 Can’t use a patient testimonial
06:45 Does the APHA have an opinion on social media?
08:29 “Don’t be an Egg-head”
11:15 400 copies of “Bringing a Social Media Revolution to Healthcare”
12:25 Training at a 101 lv
24:00 from Michigan to Australia to Mayo and back again
24:30 Silver Fellow Award
25:00 Mayo Social Media Network heads to OZ
26:20 Advice to enter social media

27:45 Social Media Tip: Katrina Doell – “Maximize your sports or sponsor partnerships”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Building a Brand Journalism Team: Michael Yoder

It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital communications efforts. One of his major projects  involves working with communications, marketing and social media ambassadors to develop and execute a detailed content plan. He has helped Spectrum Health transition from a traditional communications department to a Brand Journalism team.

Follow our conversation below:

Michael Yoder00:00 Introduction
01:18 Michael Yoder – Spectrum Health
01:43 Michael’s background
04:00 Brand Journalism
05:11 Traditional news coverage
05:44 Intense competition to be “first”
07:10 How will the transition impact the team
08:20 “News jacking”
09:06 Creating a digital newsroom
13:25 Technology tools – Kapost
14:40 Sign-off process
16:00 How did the digital transition come about?
18:19 How does the team manage content assignments?
30:50 LinkedIn strategy
32:50 Hospitals lagging behind in Showcase Pages
25:10 LinkedIn thought leadership
26:10 LinkedIn analytics
27:00 Publishing daily
27:30 LinkedIn publishing platform
30:09 Getting physicians involved
30:40 Using analytics to create content – Brandwatch
33:30 Elevating communication
34:20 Social Media Tip: Ahava Leibtag of Aha Media. Use 4 pillar topics for content development
35:12 Closing remarks

Visit our resources page for more valuable (and free!) resources on social media and digital health.