Month: May 2015

Twitter Evangelist @AllergyKidsDoc

It’s always fun talking to another Twitter fan! Dr. David Stukus is a real Twitter evangelist, Tweeting under @AllergyKidsDoc, recruiting other physicians to the platform and demonstrating best practices. A Pediatric Allergist at Nationwide Children’s Hospital, Dr. Stukus is a believer in the power of Twitter because he has seen it and been a part of making it happen. From connecting with a patient’s parent to arrange an appointment to speaking at national conferences, Twitter has made things happen for Dr. Stukus. Listen to our conversation or drop in at the time stamps below.

@AllergyKidsDocIntroduction
Dr. Dave Stukus
Nationwide Children’s Hospital Allergy & Asthma
Local or National patients
What’s up with peanuts?
Hold off on bath time?
Microbiome (really – we talked about it)
Brother-in-Law’s fault
Twitter for education
Global Connections
2nd level of communication
Medical News
Follow Tweeting at global conferences
Allergy Tweet Chat #Asthma2015
Parents in Twitter?
Sharing content
Online medical advice
Dr. Farris Timmi “Moral obligation”
Unreliable health websites
Have you been targeted online?
Parents “get” social media
Are you a solo practioner
“Dr. Dave is an alien”
Twitter recruitment: Dr. Amber Patterson @TheAllergyDoc
Nationwide Children’s Hospital committed to social media
What other social media do you use?
700 Kids Blog
Hootsuite tool of choice
Using other media in the Twitter feed
How much time a day do you spend in Twitter?
Social Media Tip: Tom Lee “Use hashtags”

Get Social Health Academy course announcement: Coming this June – The Get Social Health Academy: Online training in social media for healthcare. The first courses to be offered will be “LinkedIn for Healthcare Professionals” and “Social Media for Healthcare Practice Owners.”

Really Local Marketing with Tyson Downs

Have you ever thought about how your doctor or dentist finds new patients? For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it. I invited Tyson Downs, owner of the Titan Web Agency to visit Get Social Health and talk about website optimization, really local marketing and social media. We used a local dentist as an example but all Tyson’s suggestions and tips are relevant for any small (or large) business. Listen in to some great ideas on Get Social Health or drop in on topics that interest you at the time stamps below. (My apologies for the poor technical quality. Sometimes the internet does not want to cooperate.)

10 Problems with Social Media for Dentists

 

 

 

 

Tyson Downs family 1Titan Web Agency

“10 Minute Healthcare Marketing Podcast”

Tyson Downs on LinkedIn

 

Physician Liaison Programs – Critical to Practice Growth

A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

White Coat Designs00:00 Introduction
01:15 What is a physician Liaison?
02:00 Should the physician be a liaison?
02:45 Does a practice need a full time representative?
03:20 What makes a good physician liaison?
04:25 Is is just about the relationship?
05:26 Liaison is “the glue”
06:40 Is being a physician liaison like being a pharma rep?
07:50 Pharma reps can be good physician liasion
07:50 So – Bagels?
08:38 How does the White Coat Designs program work?
10:00 How does the business side of the business work?
11:40 What’s the value of a patient?
15:05 Pressure is on for unaffiliated practices
16:05 Where’s the money in healthcare?
17:23 What’s the difference between building relationship with a sports medicine versus oncology practice?
18:58 Relationships & “Strategery”
20:05 What data does a practice use to assess their growth?
20:30 What kind of market data does a practice need to market themselves?
21:01 What is the process for setting up a new practice?
23:05 Are any of your clients still on paper?
23:51 Do physician liasions use social media?
25:00 How do you determine if you are ready for a physician liasion program?
27:00 Sometime practices don’t track their referrals regularly
28:00 Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”

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