Month: July 2015

Health App for Sports – Cynthia Manley

Summer football practice can be very dangerous if you’re not tracking the heat index or the chance of lightning. That’s why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific need says podcast guest Cynthia Floyd Manley. Listen to our conversation or drop into the conversation at the time stamps below.

00:00 Introduction
00:43 Cynthia Floyd Manley
01:15 Summer Weather
02:38 Tracking Lightning
05:14 Coaches & Sports Trainers
04:50 App development team: Betsy Brandis
05:20 Defining needs for the app
07:15 Where do you get the weather information
08:35 Local or National audience?
10:45 Free vs. Fee Based
11:45 App Updates
13:00 Notifications?
13:50 Coach Smart
15:40 Baby Time Contraction Timer
18:29 Not all apps work for healthcare
20:15 Google maps location problems for hospitals
24:34 Managing stress with integrated health
27:28 “Who Moved My Cheese?” by Spencer Johnson
28:00 “Search Inside Yourself” by Chade-Meng Tan
30:00 Marketing Team at Vanderbilt University Medical Center
31:30 Website Update
35:23 Social Media Tip: Colin Hung

Mobil;e app for sports coaches

Visit our resources page for more valuable (and free!) resources on social media and digital health.

 

Facebook Tip: Promote “See First”

“You Don’t Ask – You Don’t Get”

Facebook has become one of the fastest evolving social media platforms which causes a lot of heartburn for small businesses. As a marketer and a social media professional I consume newsletters, get daily announcements, follow social media gurus and interact in Facebook daily to stay on top of the changes. I can’t keep up myself and it’s what I do. Imagine how the “Mom & Pop” retailer or the solo practice physician feels. I help both kinds of services and I’ll tell you – they’re frustrated. They are busy trying to make a living and keep up with their own industry. They don’t have time to keep up with the latest social media innovation.

“See First”

That said – Facebook recently launched a new feature that has been over-looked and could be a big help for small businesses. If they have created the kind of page that has raving fans they can use it to their advantage. As a Facebook user – the individual not the business page – you can select 30 people or Pages to “see first” in your news feed. That means we finally have the option to prioritize which 30 friends, family members or businesses whose updates we don’t want to miss. Thirty does not sound like a big number but when you think about who your “can’t miss” friends are, do you really have 30? It’s probably more like 10 or 20.

So here is the opportunity for a small business. Create an image that makes your page fans aware of this new option and request that your fans put you on the “see first” list. Will all your fans? Hardly. But it may be the ones who care the most about your business and are most likely to share your content. Therefore, it behooves you to create content that is worthy of being in someone’s “see first” list. What have you got to lose? Remember, “you don’t ask, you don’t get.”

Try it and let me know what happens.

Stuck on Social Work with Sean Erreger

Sean Erreger is “Stuck on Social Work” and he likes it that way. Sean is a Social Work blogger and Mental Health Case Manager for youth in Saratoga Springs, NY. He is very active in a number of tweet chats that discuss suicide prevention, education, social work and healthcare leadership. He is one of the moderators of #SPSM on Sunday evenings which is both a Tweet Chat and a Video Chat at the same time. Sean blogs about social work at “Stuck on Social Work” where he curates resources for his colleagues and peers. Listen to our conversation of drop in the chat at the time stamps below.

Introduction
What’s your “day job”
“Know thy Resources”
Stuck on Social Work blog
Tweet Chat: #SPSM
Tweet Chat: #PTChat
Tweet Chat: #MACROSW
Tweet Chat: #HCLDR
Is it hard to manage so much information?
“Patient Centeredness”
#SPSM TweetChat with @DocForeman
Videos
Shout out to Colin Hung
Talking about suicide
End of live and suicide
Youth mental health case manager
Conversations connect different topics
Social media & work
Tweeting live at conferences
~ National Conference on Behaviorial Health
~ Professional Quality of Life
Jonathan Singer – Social Work Podcast
Social Media Tip: Paula Gill, Co-Founder CareHubs “As your community what they want”

Sean Erreger“Stuck on Social Work” Blog

Sean’s Social Work profile 

Twitter conversation: #MEDPSYCH

Sean on LinkedIn

Sean’s website

Patient Engagement with Facebook

Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for patient engagement. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith engages, educates and entertains on his Facebook page providing a wide variety of information from swimming pool safety to stomach bugs to concerns about plugged in kids. His Facebook page fans love to share and comment on his posts and he rarely has to deal with “TMI.” Listen in to our conversation or jump in at the time stamps below.

The Doc Smitty00:00 Introduction
00:44 “The Doc Smitty” on Facebook
01:90 Shout out to Dr. Bryan Vartabedian @Doctor_V
03:00 Cook Children’s Medical Center
03:25 Balancing Digital and pediatrics practice
04:00 Innovating the digital pediatrics experience
04:55 What is a “connected patient” experience?
06:55 How tele-medicine would work
07:28 Lean startup concept for Digital Heath pediatrics office
08:38 Cook Children’s commitment to digital media
09:55 Did you have to learn marketing?
10:55 How do you find the time?
13:27 Analytics drives content
14:18 What kind of Facebook posts work best?
14:55 Have you ever been a target of opposite viewpoints?
16:00 Fear of Facebook
18:00 Have a great team to support questions
18:35 How does the branding work for @TheDocSmitty and @CookChildrens?
Facebook19:30 Who manages your page?
20:28 Time management
21:00 Fourth of July – Drowning Safety content
23:45 Childhood obesity
26:09 Children’s and parent’s self-image and social media
28:40 Integrate social media questions into checkups
29:23 Facebook engagement with parents
30:44 Future goals for social media?
32:00 Instagram
32:19 Letting people in your personal life
33:25 Concerns about too much presence in social media
34:44 Recommendations to other physicians
37:00 Social Media Tip: Colin Hung “Be Yourself”

Healthcare Leader #HCLDR Colin Hung

Managing a Tweet Chat is a challenging job and usually a labor of love. Colin Hung, one of the founders of the #HCLDR Tweet Chat, shares the ins and outs of one of the most popular healthcare Tweet chats #HCLDR. Joining forces with Bernadette Keefe and Joe Babaian every Tuesday night, Colin spends hours crafting questions and blog posts prior to each Tweet chat and after curating the conversation. Listen to the interview or drop in at the time stamps below.
00:00 Introduction
00:40 Engineer
01:32 Starting as a candy striper
01:55 Happy Canada Day
02:05 PHIPA
03:23 World-wide audience for #HCLDR
05:05 Way back in 2010…
07:25 Imposter syndrome?
09:20 Supporting the conversation
11:22 Are we too polite?
13:19 @Nxtstop1
13:52 #HCLDR
15:18 How do you prepare for the TweetChat?
16:55 Crafting questions is an art
18:39 Blog to support #HCLDR
19:38 Who is we?
20:28 Labor of love to lead a TweetChat
22:00 Meeting IRL
23:16 Popeye philosophy of branding
24:50 Tweet chats are like riding the rapids
26:15 How do you manage 3 leaders on the chat
28:12 Are scheduled tweets part of the chat?
29;12 What happens at the end of the Tweet Chat?
31:00 Tools to moderate
32:38 Planned or spontaneous?
33:51 Newbies?
36:24 Twitter – The great equalizer
38:18 Vendors in social media
42:58 Social Media Tip: Becky Canvin – Insights drive strategy
Healthcare Twitter Stars!
 Colin Hung Colin & compadres at IHI conference in 2014 – Orlando Florida