Month: April 2016

StoryDriven: Documentary Story Telling

Nathan Clendenin is the Founder of StoryDriven, an Emmy Award-winning creator of videos that tell stories. StoryDriven works with clients in healthcare, scientific research, education, entrepreneurial space, nonprofits and more. Today we’re talking about using documentary-style storytelling for healthcare. Listen to the podcast or drop in at the time stamps below.
feeding scheme storydriven00:00 Introduction
00:45 Meet Nathan Clendenin – StoryDriven
01:21 He’s got an Emmy!
01:36 Mr. Peabody’s Wayback Machine
02:00 Studying AIDS, Poverty & Faith in South Africa
02:51 Twitter and Cats (Pippy & Champ) – of course!
03:37 Using cats to ease the learning curve
04:15 Twitter is not business only: Shout out to @LilyPad
04:57 It’s not about you
05:20 Video skills – broke with a baby on the way
06:47 Awesome sales pitch! “Real Doctors – Real People”
07:53 A 360-degree view of the physician
10:00 How was this video used?
storydriven11:15 StoryDriven is founded
12:25 How do you get real people to “relax”
14:47 “Physician – Heal Thyself!”
16:45 Story Renaissance
20:15 Storyboarding a diagnostic odyssey
22:50 Complex health stories
24:30 What is unique about telling a healthcare story
25:25 HIPAA Tip from Nathan
26:56 Release forms are your friend
27:07 Logistics of working with Doctors
28:30 “Talk nerdy to me” – TED Talk
29:50 Everyone needs to learn to communicate via video
31:59 “Black Men in White Coats”
34:19 Advice for video storytelling
37:15 Stories of triumph
37:41 Todd Eury, Pharmacy Podcast “Try an online search in Twitter

Find Nathan Clendenin or StoryDriven

Announcing “Social Content Solutions” and the launch of the Get Social Health Academy Membership Site

The Art of Technology Marketing

In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing.  Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare
01:38 From painter to technology company
02:40 Citrix location
03:15 Citrix Solutions for Healthcare
04:03 Security of data
05:32 Evangelists & the team
07:33 Deep skill set in marketing
08:15 Where does Citrix come into the sales process?
10:26 What do you do at Citrix?
11:51 What is Everyone Social?
13:38 Do you have the freedom to publish without editing?
14:52 Is Citrix using Video for promotion?
15:35 Attending trade shows?
17:00 Who is your target customer?
17:46 CEO & C-Suite – Can you reach them via social media?
19:45 Translation of Tech to Social Media
21:24 Complicated messaging for a long-term sale
21:24 How does the social media team plan content?
24:18 Thought leadership
24:36 How hard is it to present a technology that’s not visible?
26:20 Is healthcare tech harder to communicate than other verticals?
28:31 Using social media to open a door
29:04 Art to relax – Home renovation and photography
30:35 Race cars and technology
31:48 Providing authentic content
33:43 Social Media Tip: Carol Bush – Advice to Nurses who want to blog

Find Kathy Holoman:

Pharmacists and the Patient Experience

Todd Eury is the host of the Pharmacy Podcast and wants to enable conversations about pharmacists and the patient experience through his podcast and website. He is also the 4th Musketeer of the Healthcare Podcasters – a team that brings you a weekly healthcare Blab every Monday at noon EST. Todd has brought together multiple voices and conversations about the business of running a pharmacy and serving their patient communities. It was a great pleasure having him as a guest on Get Social Health and learning about his business and his exciting plans to bring even more voices to The Pharmacy Podcast. Tune in or drop in at the time stamps below:

Todd Eury is the host of the Pharmacy Podcast00:00 Introduction
00:50 Entering the pharmacy space
03:58 The launch of the podcast
05:16 Podcast numbers, Partnering with Pharmacy Times
06:49 How to name a podcast episode
08:12 Podcast Hosts
10:28 Podcast Tech
12:00 Don’t let the tech stop you from Podcasting
13:25 How often are you publishing?
14:16 Independant Pharmacies
16:55 CVS & Tobacco ban
18:29 Are Pharmacists in social media
24:57 E-Proscribing
28:53 Sally Okun and Patients Like Me
31:48 Patients and social media
35:21 How does The Pharmacy Podcast make money
36:39 Consulting – WellMed Rx
37:46 Ritesh Patel – Ogilvy CommonHealth Worldwide
39:40 Pharmacists – important point of contact
45:31 Social Media Tip: Erin Wold – Be a real Person

Co-Hosts of the Pharmacy Podcast Show — http://pharmacypodcast.com/about/ 

Find Todd Eury:

 

Pharma Social Media with Ritesh Patel

Today we’re talking about Pharma Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below.

Ogilvy CommonHealth Worldwide00:00 Introduction
00:55 Meet Ritesh Patel
01:55 David Ogilvy & Ogilvy CommonHealth Worldwide
04:15 What kind of health are you serving?
05:45 Do you have a group that specializes in Crisis Management?
06:38 Industry response to bad PR
08:58 Hard to “put the brakes on”
10:11 Can you BE a digital evangelist in pharma?
13:31 Patients need information and Fair balance
15:58 COPD Foundation – Is pharma focusing on disease states?
19:00 Mayo Clinic – Must educate because so much information is bad
21:02 Patient communities
23:33 Are you doing more client work in open or closed communities?
25:15 Storyvine for telling patient stories
25:55 Why would a patient give a pharma testimonial?
28:00 How does the app get paid for?
29:16 Are you evangelizing to the C-Suite?
30:58 Is it “They don’t get it” or “They are afraid of it”?
32:09 Are digital budgets growing?
33:48 What about other health verticals? Are they using social media?
35:27 Are you doing work in health startups?
36:14 Are all the Ogilvy Health employees wearing wearables?
36:54 If you could wave a magic wand, what would you change?
40:41 Patient centricity model
42:19 Is the FDA active in social media?
44:41 Social Media Tip: Carol Bush, RN – Tip for Nurse Bloggers

45:50 Physicians – Nurses – Practice Managers – I need your feedback! Take this survey!

Digital Musings for Pharma: Rethinking Social Media Engagement by Ritesh Patel

Find Ritesh Patel

LinkedIn

Twitter

About Me

As an aside – Ritesh is a DJ too!