Month: July 2016

Dr Marketing Tips – Healthcare Marketing Explained

Dr Marketing Tips – Healthcare Marketing Explained

Inbound marketing continues to be a theme on Get Social Health as we welcome Corey Gehrold to the podcast. Corey is the Vice President of Client Strategy at Insight Marketing Group and is one of the hosts of the Dr Marketing Tips podcast. He has close to a decade of experience successfully marketing medical practices via traditional, virtual and inbound marketing methods. He has co-authored two books with Insight Marketing Group founder Jennifer Thompson. We have a great conversation about online marketing for the independent healthcare practice.

Reference Links:

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Inbound Sales for Healthcare Practices

Digital Marketing and Inbound Sales

If I said “inbound sales for healthcare practices” would you know what I meant? Digital marketing has provided many new ways for physicians to attract new patients but with dozens of platforms and hundreds of choices to embrace online marketing is not for the faint of heart. Garett Smith, founder of the digital startup InboundMD knows the struggles of trying to tackle inbound marketing for healthcare. As a startup entrepreneur, his team has created a platform to help the independent healthcare practice manage the complex process of online digital marketing and inbound sales. Find out more by listening to the podcast or dropping in at the time stamps below.

00:00 Introduction
00:55 Meet Garrett Smith – Founder of InboundMD
01:25 Too many choices in marketing, not enough time
02:54 Independent Healthcare – 25% of medical practices still don’t have a website?
05:24 Old websites are just a billboard
07:01 Physicians just want to be physicians – Resistance is futile
inbound sales platform09:40 Negative reviews are driving experience
12:30 How do you help the “digitally clueless”?
19:22 Is this an “all-in” platform? InboundMD
20:32 Is InboundMD a social management platform?
22:35 How do you teach social media? “Smart Hands”
24:53 If clients are not in social media, how are you reaching them?
26:57 How does your Startup weekend experience impact your platform?
31:21 Patty Enrado, HIMSS Media “Use Multiple platforms”
31:59 Please leave a review!

Find Garrett Smith

Find InboundMD

Kareo – Independent Practice Innovator

Physician, Innovator, and Entrepreneur

Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison – creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo.

During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:

Podcast Time Stamps:

00:00 Introduction
00:55 Meet Dr. Tom Giannaulli, CMIO, Kareo
01:25 Kareo’s use of social media
01:55 Leadership team at Kareo is active in social media
02:21 Was social media part of your pre-Kareo career?
02:41 How did you manage to be a physician and an entrepreneur?
03:40 Technology an interest early on
04:22 Do your kids love technology?
04:48 Kareo’s history
05:50 What’s the difference between the marketing platform and Doctor Base?
07:05 Difference between patient portal and physician review site
08:10 Where are you allowed to post content?
08:32 Tracking review sites – as many as 60-80
09:22 Review sites – Are all reviews published?
10:43 Need more review to balance all opinions
11:30 It’s like trying to get podcast reviews! (Shameless plug – Review here!)
12:16 What is a “small” or independent practice?
12:54 How are your services offered?
13:25 How labor intensive is the ongoing training and support for an independent practice?
14:25 Are your new clients new to EHR or are they transferring from another platform
14:42 How do you manage to be the CMIO for Kareo and a practicing physician?
15:57 Is Kareo a virtual company?
16:17 Who wins the arguments – the Physician or the Entrepreneur?
17:35 Physician’s time spent with EHR – is it better than the “good old days”?
19:35 Heads Up Medicine – Training to use tablet and remain engaged with patient
21:00 Gesture-based software
21:56 Digital Health & Snake Oil
24:05 Vetting medial apps
24:44 How does the Kareo platform help the small healthcare practice do marketing
26:00 Claim your space – how does the Kareo platform update online information?
27:03 What are you developing now?
27:40 KareoChat – Who’s participating?
28:15 Crafting blog posts and subject matter expert to lead
29:28 Why is social media important to an independent practice?
31:41 Social Media Tip: Hannah Prince. “Use interactive content”

#KareoChat

More Information:

Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that’s me!)

Dr. Tom Giannulli

Kareo

Serious Play for Healthcare

Healthcare has many serious challenges that serious play can help solve.

The Serious Games Association (SGA), lead by Executive Director Sue Bohle,  is an international trade organization serving the entire serious games industry. Members include developers, publishers, technology providers, analysts, authors, consultants, faculty and other professionals. Their members are involved in the making of games and sims for education or at home learning, corporate training and marketing, government and military uses, healthcare and medical training and games that are designed to create positive change in our society. The association produces educational conferences (notably, the Serious Play Conference) does research and provides support to special interest groups (SIGs) and committees studying how to move the industry ahead. The 2016 conference will be co-hosted by the UNC Computer Science Department at the Kenan-Flagler Business School, July 26-28.

Serious GamesWhat is serious play? According to the event website it’s a gathering where creators can have critical conversations about game design and share their knowledge with peers. The focus of the conference is exploring opportunities, challenges and the potential of game-based learning. At Serious Play, attendees listen, share and participate actively in informal sessions dedicated to the discussion of the future of serious games. We are a leadership conference for people who design, manage and implement serious game programs. Their goal is to provide a forum for visionary educators, chief learning officers and heads of training programs in health care, government/military or other fields that want to learn how to improve the effectiveness of their program, and use the data collected to do even better.

Podcast Time Stamps

Listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:51 Meet Sue Bohle & the Serious Play Conference
03:55 What’s the difference between Serious Games and Serious Play?
04:40 Phaedra Boinodiris of IBM
Serious Play05:15 How is healthcare using serious games?
06:54 Serious cognitive brain games
08:00 Children very comfortable with technology. What about seniors and technology?
09:45 My parents are addicted to Solitare on the computer
11:00 Gamifying lessons about serious asthma for children
11:54 Teaching at-risk teens, social-emotional intelligence
12:42 Adults need emotional intelligence games as well!
14:04 The Serious Play Conference
15:00 Who will be attending the conference?
16:08 What other business verticals are addressed at the conference?
18:00 What is a “Game Jam”?
19:15 Are serious games all digital?
21:05 How are these games being funded?
22:28 Startup Weekend style pitch events?
23:21 Find out more about the Serious Play Conference
24:05 Get a discount for listening to this podcast!
24:36 Follow the action in Twitter
25:15 Playing games while learning
26:00 Social Media Tip: Erin Wold – “Be a real person”
26:25 “Social Media Ambassadors” – Capitalize on social media during a conference or event

Find Sue: