Month: November 2016

Twitter and the Scientific Method

One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide.  My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine.  He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System.  We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients.  I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.

Listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:50 Meet Ed Mariano, MD
02:27 Twitter making conversations happen
03:55 The Scientific Method & Twitter
05:37 Tools are necessary to manage Twitter content
08:24 Social media can be organized
10:00 “Why Doctors Should Be On Twitter”
12:35 Twitter Journal Clubs
16:22 Tweet Chats
20:22 Using Twitter to connect at a conference
21:31 Your “voice” will be heard in social media
22:55 Patient community in pain management
26:25 Spelling & social media searches
33:56 Social media and opiod epidemic
41:27 15th Annual ASRA Pain Management Conference
43:25 Free Course “Conference Success with Twitter”
44:28 Samantha Pierce “Get your leaders on social media”
44:58 I’d love to hear from you! [email protected]

More Links!

Philippines MissionEd Mariano, MD

Dr. Hatten’s My Knee Guide site  

Dr. Hatten on Twitter @MyKneeGuide 

Dr. Ankeet Udani on Twitter

Duke Medical Center Anesthesia Department Twitter 

American Society of Regional Anesthesia and Pain Medicine (ASRA)

 

Social Check-up for Pharma with Ogilvy Healthworld

Social Check-up for Pharma

In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.

Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.

Join our conversation and be sure to check out the report via the links below.

About the Social Check-up

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.

Ogilvy HealthworldAbout Ogilvy Healthworld

Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.

About Pulsar

Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.