Month: March 2017

Connect the Docs – Jared Johnson

Putting it all together – Connect the Docs

My guest today is fellow podcaster and healthcare marketer Jared Johnson.  You may recognize him from some of our Blab sessions in 2016 or from his podcast, “Health IT Marketer.”  He is currently on hiatus from that to work at the Phoenix Children’s Hospital as their Marketing Technology Manager.  How about that, both ‘Marketing’ and ‘Technology’ in the same title!  On top of all that, he authored a book called Connect the Docs, where he distilled the knowledge gained from his many podcast guests.  Listen while we talk about bridging the IT and marketing gap on Get Social Health.
You can find Jared’s podcast here:  http://healthitmarketer.podbean.com/

Listen to the podcast or drop in at the time stamps below:

Jared Johnson00:51  Introduction
01:32  Switching sides
03:33  Changes in healthcare marketing

07:00  Marketing “Technology” Manager…

10:27  Imma let you finish, but about getting out the right patient info…
14:08  Amazon “Lightning Dealer of the Day”
17:13  IT and marketing, or IT Marketing?
18:32  IT / Marketing counter culture
20:01  Integrating the two
23:08  Customer service, marketing, and IT unite!
26:15  Too much content?  
27:23  You wrote a book!
34:06  Two books in one
37:22  Spread the message with multiple formats
40:21  Forging the path for others to follow
42:27  Challenge to do more in 2017
43:27  End
44:12  Social Media Tip: Audun Utengen Symplur
45:02  Janet Kennedy – The Healthcare Writers Network

Everyone Included Research Challenge

Today we have another guest involved with the Stanford Medicine X and Symplur Signals “Everyone Included Research Challenge,” – the co-founder of Symplur itself, Audun Utengen.  As we discussed in last week’s podcast, this challenge allows participants to use ‘deep data’ provided by Symplur to delve into issues relating social media and healthcare.  Listen in to Get Social Health as we discuss Symplur Signals with one of its co-founders.

Listen to the podcast or drop in at the links below:

MedicineX00:49  Introduction
01:34  Ebola
03:38  #power
05:27  Healthcare twitter growth
07:44  Conference analytics
10:04  Premium usage
11:26  Everyone Included Research Challenge
13:50  Project proposal requirements
15:39  Symplur simplified
17:06  The voices!
18:58  Challenge timeline
Symplur Signals20:12  Symplur History
23:24  Symplur Privacy
26:20  Twitter stumble strategy
31:04  Has twitter approached you?
34:00  Healthcare civility in the Twittersphere
36:35  Exciting times ahead
37:38  Social Media Tip Todd Eury, Pharmacy Podcast
38:26  Closing

Links: