Get Social Health

Content Strategy for Healthcare

Meet Ahava Leibtag – Content strategist, writer, website consultant. Ahava  is President of Aha Media Group. She has worked in healthcare digital consulting with clients such as Johns Hopkins Medicine, Wake Forest Baptist Health and Georgetown University Hospital. She also has an uncanny ability to make sense of complex topics like healthcare and government. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch the segments of our conversation, check the time stamp content below.

The Digital Crown00:00 Introduction
00:50 Meet Ahava Leibtag
01:35 Mayo Clinic Social Media Residency
02:12 “Content is King”
02:46 Confusing Content and Delivery
03:00 Three parts of content development
04:19 Strategy meeting
04:40 Profit is not a dirty word
05:34 Karl Marx on “value”
06:40 Three Types of content
07:25 Health libraries
08:05 Market differentiation
11:02 Don’t tell the lawyers
12:15 What are you trying to accomplish?
14:35 C-Suite involvement
16:49 Social media metrics
20:35 New media is not different
20:35 Dandelion websites
22:40 Content audit
23:10 Physicians online: Dr. Kevin Pho, @Doctor_V, Dr. Anonymous
24:10 Mama Doc Blog: Dr. Wendy Sue Swanson
29:29 Social Media Tip: Theresa Meyers, St. Criox Hospice

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Ahava Leibtag’s LinkedIn profile

Resources from Aha Media Group:

Creating Valuable Content

7 Unbreakable Rules of Content Strategy

The Digital Crown: Winning at Content on the the Web


Facebook Update for Healthcare

LikesSocial media for healthcare invariably includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content so keeping up with frequent Facebook changes can be a challenge. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.

Shelley and I talked about three major Facebook changes: the end of “like-gating”, the best format for posting links and the down-grading of “click-bait” content. To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction
00:50 Practical advice from Shelley Heinrichs
01:40 Facebook is making changes …for the good?
03:40 What we’re going to cover
04:20 What is “Like-Gating”?
05:48 Like-gating waters down page authority
07:15 “Low quality likes”
07:50 “Too much of a good thing
09:00 Percent of engagement
10:20 “Action-Gating”
12:20 Give to Get
12:50 Best format for Facebook posts
14:15 Facebook favors posts that include links
16:50 Test your posts
17:40 Where should links go?
19:50 Be a resource for relevant and valuable information
21:00 Business vs. professional resource
22:00 “Click-Bait”
23:10 Tabloid headlines
25:50 Watch sensational news headlines
26:40 Compelling without lying
27:20 Social Media Tip from Dr. Mike Sevilla “Know where your Audience is at”
28:05 Closing

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Proclaim Interactive

Shelley Heinrichs

The Healthcare Hashtag Project – #Ebola

There is a concern that healthcare has been slow to embrace social media and appreciate it’s potential to educate and inform. Twitter numbers about healthcare conversations tell a different story: over 610 million Tweets, over 11,00 topics, almost 5,200 hashtags and more than 2100 contributors. The reason we know the data about millions of healthcare tweets is due to the Healthcare Hashtag Project – a program of Symplur. Get Social Health had a conversation with Tom Lee, Co-Founder of Symplur about the reasons the Healthcare Hashtag Project was created. We also chatted about hashtag bombing, tracking specific healthcare conversations and the use of hashtags in conversations about Ebola.

To catch the segments of our conversation, check the time stamp content below.

Ebola Chat00:00 Intro
00:47 Meet Tom Lee
01:19 Creation of Symplur
04:10 Healthcare Hashtag Project
04:56 How does a healthcare hashtag get created?
07:48 Hashtag bombing & hashtag trolls
11:20 Community management at Symplur
12:00 Why Tom Lee tried Twitter
12:58 New users to the Healthcare Hashtag Project
14:23 Tracking hospitals, pharma, physicians and health agencies
17:12 What’s your project goal?
18:20 Big Data and project use
20:50 Ebola and it’s Twitter path
24:00 Transitions – from fun to serious
25:30 Tracking rumors
26:40 Tracking History
29:01 Massive
29:50 Focus on Cancer hastags: Dr Matthew Katz @subatomicdoc
33:21 Bernadette Keefe @nxtstop1
35:00 Conventions and “remote tweeting”
37:15 Social Media Success Tip: Greg Chang of for[MD] “Give before you ask”

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Tom Lee


How to report a spammer in Twitter


Healthcare Twitter Legend in the Making: @Nxtstop1

Are you active in Twitter? I thought I was until I had a lively conversation with physician, aging mobility advocate and Twitter evangelist Dr. Bernadette Keefe. As of this writing she stands at 77,800 tweets and counting – at over 100+ Tweets a day. How? Why? Listen to this episode of the Get Social Health podcast and learn how Bernadette has found an effective recipe to engaging in healthcare Tweet Chats, Conferences (where she is not in attendance) and one-on-one relationships. But get this – she is tracking multiple conversations, thought leaders and conversation threads with only a smart phone, an iPad and the Twitter platform.

Bernadette KeefeTo drop in on specific parts of our conversation, refer to the time stamp below:

00:01 Introduction
01:45 How did you come to Twitter
02:47 What does your Twitter handle, @nxtstop1 mean?
03:53 Dr. Keefe’s medical background
04:30 Helping through social media
07:40 “An all you can eat buffet”
08:16 Tending the Twitter Garden
09:10 Physician’s role in social media
10:10 The Walker Education Project
14:24 Mobility & Independence
17:30 How can social media help @WalkerEDU project?
18:45 How did you get involved in Tweet Chats?
19:10 Online Tech communities were welcoming
19:43 #HCITsm
21:19 Dropping in on Tweet Chats
22:13 Classical Education & Tweet Chats
23:00 How do you paticipate in conferences happening half a world away?
28:30 How are you curating conference tweets
32:50 Getting the conference Tweets rolling
33:20 What tools are you using?
34:50 Social Media Tip: Dr. Betsy Bennett – “Watch emotions when Tweeting”
Visit our resources page for more valuable (and free!) resources on social media and digital health:

The Walker Education Project: @Walkeredu

Tweet Chats:


Healthcare Hashtag Project







Pharma and Social Media – Oil and Water?

Pharma communications is an industry regulated by law and steeped in caution. Social Media is is often referred to as “the Wild West.” Can Pharma and Social Media ever coexist and not be cross-purposes? Get Social Health spoke with Dr. Betsy Bennett, a clinical health psychologist who works with pharma to learn more about the complicated world of pharma communications.

Dr. Betsy BennettDr. Bennett works with Pharma companies to help them craft their patient communications on medical conditions and drug relationships. She brings to the table a unique and critical expertise that encompasses not just the medical implications of a disease or disorder but the cognitive, behavioral and emotional impact of the condition on the patient.

To drop in on specific parts of our conversation, refer to the time stamp below:

00:00 Introduction
00:46 Meet Dr. Betsy Bennett
01:38 Clinical Health Psychologist
02:40 Emotional – Behaviorial – Cognitive
03:06 What do you mean “emotional” support?
04:57 Stoic New Englanders
05:18 The punitive internal voice – “The Judge”
06:21 Chronic Vs Long-Term condition communications
07:01 Adherance compliance
07:30 Who do you write for?
07:52 It’s a team effort
08:46 What is the process for creating communications?
10:40 Do you provide cultural content?
12:14 Information is about living with a condition or disease
14:10 How specific do you have to be in communications?
16:11 Patient Self-Advocacy: What are pharma companies talking about?
19:00 Biogen idec
20:40 Who is a “credible source”?
22:30 Pharma and Social Media
26:09 What social media platforms do you use?
28:45 So about that blog…
31:55 Be a content contributor
33:00 Social Media Tip: Dr. Mike Sevilla – Get a website

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Betsy Bennett:

Betsy Bennett Website

Betsy Bennett LinkedIn



Secure Physician Network: Brainstorming for Cures

One of the most frequent topics in healthcare social media is how to have a meaningful dialog between physicians about medical cases. Twitter has severe character limitations, Facebook groups don’t have strong enough privacy controls and hospital internal programs may not include enough specialist experience. Realizing the need for a secure communications network to engage their orthopedic surgeons and physicians, Duke University Medical Center developed a secure physician network to to allow intercollegiate conversations.

forMD screenshotIn 2011, the platform was spun off as a med-tech startup called for[MD]. The platform is specifically designed to facilitate peer-to-peer medical discussions in affinity networks like alumni groups or medical specialties. On for[MD], physicians are connected to a private, HIPAA compliant network of their peers. Organizations receive a community management tool where they can increase member engagement, enable their physicians to exchange with each other in a secure environment, and manage their membership directory. Physician members receive access to the larger, secure physician network where they can reduce information deluge, exchange with their peers and subject matter experts, and solve professional problems quicker through the social power of community. for[MD] is now working with over 60 associations, organizations, medical specialties and university medical centers.

Get Social Health sat down with co-founder Greg Chang to discuss the for[MD] platform and the innovative thinking it inspired.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

for[MD] website

Greg Chang LinkedIn profile

Co-Founder Michael Gagnon’s LinkedIn profile

Co-Founder Dr. Chad Mather’s LinkedIn profile

for[MD] Blog post: “Crowdsourcing Medical Advancements”