Get Social Health

Jim Higgins – Intelligent Patient Communication

Today’s conversation is with Jim Higgins, the CEO of Solutionreach. We were introduced by Lea Chatham,  a healthcare writer and editor and the Director of Content Marketing for Solutionreach. Knowing my interested in healthcare communications, Lea suggested I speak with Jim about their platform and the need physicians practices have for intelligent patient communications.

I’m happy to be back behind the microphone after a hiatus to focus on building the Healthcare Marketing Network with my business partner Carol Bush. We’ll be covering what’s happening with our company in an upcoming episode.

Listen to the episode:

00:56 Intro: Meet Jim Higgins, CEO of Solutionreach
01:41 Solutionreach launched 17 years
02:21 About the Solutionreach platform
05:18 A patient portal: yes or no?
06:51 Comparative experience with other platforms
11:01 Managing your life as a healthcare worker
14:13 Keeping up with patient communication
17:32 Is this a clinical tool or marketing tool?
20:26 The need for content curating for healthcare practices
21:57 Describing the platform layout
25:01 Patient portal usage rates
26:56 Add-on or independent platform?
29:57 Millennial communications
33:36 Patient feedback on practices
36:01 Applying it to Facebook
39:46 Encouraging
43:45 Social Media Tip, Todd Eury, The Pharmacy Podcast. Twitter & the power of the Hashtag
44:39 Closing message: Healthcare Marketing Network – connecting healthcare and medical writers to companies and practices.

Presented by Healthcare Marketing NetworkConnect with Solutionreach

If you’re interested in learning more about the Healthcare Marketing Network or the Get Social Health podcast, contact Janet Kennedy (that’s me!) at janet@getsocialhealth.com or connect with me on LinkedIn.

 

 

David Harlow – Legal Questions for Healthcare Social Media

David Harlow, Lawyer, Social Media Guru, and Blogger has been a guest on the Get Social Health podcast before. Guess what? I have more questions! As a member of the Mayo Clinic Social Media Network’s External Advisory Board, David graciously agreed to come back on the podcast and talk about legal question in healthcare and what has changed in social media and healthcare in the past 2 1/2 years.

Listen to the podcast or drop in at the time stamps below.

00:54  Intro: legal questions in healthcare

01:33  A Lawyer?!
04:29  Comprehending the tech
06:35  Covering the bases
07:29  Active with start-ups
07:51  You and the Mayo
08:37  Optional involvement in social media
10:31  Why the holdouts?
11:50  How do you get involved
12:56  Mayo Clinic annual conference
16:27  Personal life and HR impact
19:01  Professionalism is 24/7
22:05  Patient privacy in a crisis
26:15  When family isn’t your family
28:18  Planned vs spontaneous content
29:35  Authenticity with patients
32:15  Concerning email lists in marketing
36:55  End
38:06  Social Media Tip from Dr. Mike Sevilla
39:10  Closing: Healthcare Writers Network is available to help you!

Below are links to a number of David’s blogs, projects and social media activity:social media for healthcare

Jeff Calaway – Creating a Hospital Newsroom

Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children’s Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.
00:51  Intro
01:18  About Jeff
04:09  Mobility & flexibility
07:35  Telling personal stories
10:07  Involving your staff
13:06  Evergreen vs live news
15:34  “Newsjacking?”
17:08  Timely posting on current events
20:12  Spontaneous vs oversight
24:20  Physicians who produce social content
27:19  Accuracy vs accessibility
28:32  End
29:18  Social Media Tip Mari Smith
30:01  Closing

Connect with Jeff:

 

The Cook Children’s Marketing & PR Team

  • Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty
  • Wini King, AVP, Public Relations, Twitter: @PRKing1210
  • Missy Staben, Manager of Digital Communications, @Missy Staben
  • Kim Brown, Media Relations Specialist, Twitter: @KimatCook
  • Abigail Hodgson, Social Media Specialist, Twitter: flabigaill

The story doing well in India:

http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/

India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views.

Our Selena Gomez Trilogy:

7 Questions Answered about a Kidney Transplant Surgery

http://www.checkupnewsroom.com/7-questions-answered-about-a-kidney-transplant-surgery/

8 facts about lupus

http://www.checkupnewsroom.com/8-facts-about-lupus/

13 Reasons Why You Should Be Concerned Your Child May Attempt Suicide

http://www.checkupnewsroom.com/13-reasons-why-you-should-be-concerned-your-child-may-attempt-suicide/

Jess Columbo – Mistakes from a Billion Dollar Launch

They say that we learn by our mistakes but wouldn’t we rather learn by other’s mistakes? Jess Columbo of MedEd Digital joins the podcast to share her tips on “How NOT to launch the biggest social campaign of your career: Lessons from the OHSU Knight Cancer Institute $1 Billion Challenge.” That’s also the topic of her presentation at the Annual Conference of the Mayo Clinic Social Media Network. The Annual Conference will be held on the Mayo campus in Scottsdale, Arizona on December 11-12, 2017.

Jess brings more than a decade of experience developing award-winning digital media strategies for clients in regulated industries. She holds a Masters in Digital Journalism and teaches part-time at Portland State University’s Center for Executive and Professional Education.

Listen to the podcast or drop in at the time stamps below:

00:56 Intro

02:21 About Jess

05:02 Why go it alone?

05:58 Médecins Sans Social Media

06:51 Are they trying to social?

07:54 How Jess became a keynote

09:12 Dan Hinman shout out

10:12 How not to launch…

12:22 Bringing them up to speed

13:53 About those haters…

14:35 Apologizing on social media

16:10 “Fighter,” a misnomer

17:55 Support and investment

18:30 What did work?

19:46 Watchdogs

Ignite presentation21:20 Work at Meded Digital

23:01 Balancing sales with communication

25:27 Updating outmoded professionals

27:09 Pharma and social media

28:32 Ignite movement

32:01 Mayo Clinic Social Media Network Annual Conference

34:36 Changing mindsets regarding social media

36:06 End

36:31 Social Media Tip: Darla Brown

37:30 Closing

Find Jess

Twitter

LinkedIn

MedEdDigital  

Jess’s Ignite Talk

More about the Mayo Clinic Social Media Annual Conference:

Join us for two days packed with four inspirational keynotes, six compelling case studies and presentations, three expert consultation sessions, and an evening taco reception complete with mariachi band!

You don’t need to belong to the Mayo Clinic Social Media Network to attend. Your registration includes a full year membership in the Network.

Registration for the Annual ConferenceSocial Media Residency or the combined bundle includes a one-year premium membership and access to the Social for Healthcare Certificate from Mayo Clinic and Hootsuite.

We’re capping attendance at 125 so you’ll have plenty of opportunities to contribute, interact, and connect with your peers. You’ll leave energized with more knowledge and enthusiasm to tackle, analyze, and solve the biggest social media problems you face today.

You may want to join us on December 13 for our Social Media Residency, too!

Mari Smith – Keynote for Mayo Clinic Social Media Network

Mari Smith – “The Queen of Facebook”

Out of all the social media platforms utilized today, Facebook ranks at the top with over 70% of online adults engaging on the platform.  My guest on the Get Social Health podcast is the “Queen of Facebook”, Mari Smith who will be the keynote speaker at the Mayo Clinic Social Media Network Annual Conference. She will be presenting a keynote titled “Facebook Success Strategies: Proven Ways To Increase Your Reach, Engagement & Results.”

The Annual Conference is being held December 11th & 12th at the Mayo Clinic campus in Scottsdale, Arizona. Click this link for more information and to register. 

Listen to our conversation or drop in at the timestamps below:

01:00  Introduction
02:52  When Mari met Facebook
04:29  Mastery of changing media
06:23  Does Facebook tell us what we’re interested in?
The Social Scoop08:51  Your experience vs everyone else’s
10:58  Break free from apps
11:42  Being careful in Facebook
15:36  Disclaimers in Facebook marketing
17:16  Facebook national tour
19:45  Full Facebook marketing potential
21:41  The importance of local to SEO
25:20  Facebook live vs uploading – which is better?
28:29  Blue checkmarks vs gray check marks
30:36  Meet Mari Smith at the Social Media Network Annual Conference
31:51  End
32:32  Social Media Tip from David Harlow (David is also speaking at the MCSMN Annual Conference)
33:56  Closing

Find Mari Smith in social media

Link to Mari’s upcoming course combo:

Facebook Live Video Success Secrets + FAST (Facebook Ads Strategy Training)
How to review your Facebook app privacy settings

Additional recommended resources Mari rounded up for you as related to our discussion:

Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos
Introducing Watch, a New Platform For Shows On Facebook
How Facebook’s News Feed Algorithm Works (and What’s Coming Next)
Facebook Ad Custom Audiences: Everything You Need To Know – 2017 UPDATE

More about the Mayo Clinic Social Media Annual Conference:

Join us for two days packed with four inspirational keynotes, six compelling case studies and presentations, three expert consultation sessions, and an evening taco reception complete with mariachi band!

You don’t need to belong to the Mayo Clinic Social Media Network to attend. Your registration includes a full year membership in the Network.

Registration for the Annual ConferenceSocial Media Residency or the combined bundle includes a one-year premium membership and access to the Social for Healthcare Certificate from Mayo Clinic and Hootsuite.

We’re capping attendance at 125 so you’ll have plenty of opportunities to contribute, interact, and connect with your peers. You’ll leave energized with more knowledge and enthusiasm to tackle, analyze, and solve the biggest social media problems you face today.

You may want to join us on December 13 for our Social Media Residency, too!

 

Peter Shankman – ADHD and Faster Than Normal

Peter Shankman’s mind can do a four-minute mile, and he likes it that way.  He has been the keynote speaker for start-ups and Fortune 100s alike in over two dozen countries.  He hosts the “Faster Than Normal” podcast where he discusses the positive values of ADD and ADHD.  Peter is also the author of four books, with a fifth dropping in October!  Join me today as I discuss the power of ADHD with Peter, on Get Social Health.

Listen to the conversation or drop in at the time stamps below:

02:12  Introduction
02:42  Peter’s getting started story
06:10  ADHD and your podcast
06:44  When did you know you had ADHD?
08:20  The pros of ADHD
09:50  How ADHD helps you at work
10:41  Daily structure
12:02  Managing ADHD
14:12  Fidget devices
14:56  Physiology and ADHD management
15:46  Reactions to ADHD talk
16:46  Future of the podcast
17:55  Forwarding questions to medical experts
18:48  Enabling conversations
19:41  E-patient communities and you
20:43  Having open conversations
21:30  When did you go public with your ADHD?
21:59  Getting kids comfortable managing ADHD
22:41  About the book…
23:31  End
23:49  SMT
00:00  Closing
Peter’s Contact Information