From Healthcare Intrepreneur to Entrepreneur
Something very exciting is going on in the nursing community today. We’re seeing many nurses recognize their “inner entrepreneur” and start a small business both in and outside of healthcare. That’s where the NNBA comes in. The National Nurses in Business Association (NNBA) is a professional nursing association and springboard for nurses transitioning from traditional nursing to small business ownership and self-employment. Lead by CEO & President Michelle Podlesni, the NNBA is a membership organization offering resources, training and a robust community focused on helping nurses become business owners. Join me for a lively conversation with Michelle or drop in at the time stamps below.
[01:05] Meet Michelle Podlesni
[03:53] Nurse Nurds
[04:15] Tech-savvy & nursing
[05:05] Need for Nurses to work in software
[06:20] National Nurses in Business Association
[07:05] “Unconventional Nurse, Going from Burnout to Bliss”
[08:18] Becoming CEO & President of NNBA
[09:05] Annual meeting
[10:05] Hands-on learning experiences
[11:02] Members have a variety of business interests and experience
[12:09] Nurses are born innovators
[14:43] Members are not all health care businesses
[20:22] Questions to ask before you start a business
[24:00] Making a business out of the best part of your job
[25:30] Healthcare expertise does not mean you have to remain in healthcare
[29:00] NNBA in 2017
[33:05] NNBA has active event calendar
[35:00] Carol Bush, The Social Nurse & webinars in 2017
[34:40] Social Media Tip: Carol Bush, The Social Nurse. Where to start blogging.
Carol Bush and Janet Kennedy with special Guest Michelle Podlesni and Janine Kelbach join forces to help you “Launch Your Career as a Healthcare Writer in 2017” on December 14th at 6:00pm. To register for the webinar or the replay, click this link.
One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide. My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine. He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System. We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients. I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.
[00:50] Meet Ed Mariano, MD
[02:27] Twitter making conversations happen
[03:55] The Scientific Method & Twitter
[05:37] Tools are necessary to manage Twitter content
[08:24] Social media can be organized
[10:00] “Why Doctors Should Be On Twitter”
[12:35] Twitter Journal Clubs
[16:22] Tweet Chats
[20:22] Using Twitter to connect at a conference
[21:31] Your “voice” will be heard in social media
[22:55] Patient community in pain management
[26:25] Spelling & social media searches
[33:56] Social media and opiod epidemic
[41:27] 15th Annual ASRA Pain Management Conference
[43:25] Free Course “Conference Success with Twitter”
[44:28] Samantha Pierce “Get your leaders on social media”
[44:58] I’d love to hear from you! firstname.lastname@example.org
Ed Mariano, MD
Dr. Hatten on Twitter @MyKneeGuide
Dr. Ankeet Udani on Twitter
Duke Medical Center Anesthesia Department Twitter
American Society of Regional Anesthesia and Pain Medicine (ASRA)
In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.
Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.
About the Social Check-up
The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.
About Ogilvy Healthworld
Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.
Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.
Digital health has gone beyond simple smartphone apps into virtual reality for healthcare education. A leader in the world of augmented and virtual reality for healthcare, Andrea Bielecki, President of INVIVO Communications joins me for a discussion of this exciting technology. INVIVO is a digital healthcare agency pioneering the integration of science, art, and technology into communication that changes the way people learn about medical science.
[00:39] Meet Andrea Bielecki
[01:10] INVIVO Communications
[02:06] Medical Animation
[02:50] Skills for medical animation
[03:45] Biologist or programmer?
[05:04] Medical Illustration and Animation
[06:44] C-Suite & Virtual Reality acceptance
08:12 Choose your own adventure: “Blood Stream Explorer”
[09:38] Occulus Rift, HTC Vive
11:00 “The Enlightened League of Bone Builders and Osseous Enigma”
[12:15] What VR applications are created for Pharma?
13:25 Case study: Medtronic Oculus Rift project
[14:55] VR opens doors to physician’s offices
[17:10] VR demo of product gets great response
[18:10] Time and expense to create?
[19:25] How complicated are the projects?
[20:51] Patient experience VR games
[23:26] Business is booming
[24:05] What is augmented reality and virtual reality?
[26:06] What are the most frequent misconceptions about VR and AR?
[27:25] How is the learning “better” on VR?
[28:25] Types of learning plus “Smell-o-Vision”!
[29:05] How to find INVIVO Communications
30:39 Social Media Tip: Ed Bennett – Post your Physician Ratings and Reviews
[31:28] Get a website today! Get Social Health Academy & The Social Nurse launch a Website Design Service!
Find Andrea Bielecki
Article on Virtual Reality used for patients by Salutem Digital Health
Ask RelyMD Telemedicine Co-Founder and emergency department physician Bobby Park, MD and you’ll find that necessity is the mother of invention. Seventy-one percent of emergency department visits are unnecessary or could have been avoided, according to a study by Truven Health Analytics. Realizing that patient overload could be alleviated more efficiently and economically through the use of telemedicine, Dr. Park and his partners at Wake Emergency Physicians, PA invested in building a platform to service emergency care.
In our conversation, we discussed the challenges faced by over-crowded emergency departments and the need to triage cases before reaching the hospital.
[00:45] Bobby Park, MD Co-Founder RelyMD
[01:37] Physician Entrepreneurs
[03:15] Is a trip to the ER always needed?
[04:30] Can Telemedicine always work?
[07:24] What’s the difference between urgent care and emergency room care?
[09:22] Order of service in an ED
[11:02] Why did you launch a Telemedicine service?
[14:00] Who owns RelyMD
[14:18] What is the tech platform?
[15:40] When is the platform utilized?
[16:20] How are you staffing RelyMD
[17:08] HIPAA compliant environment
[17:43] Works for part-time physicians?
[19:15] How is the business model set up?
[21:37] Who is your target client?
[23:20] Telemedicine lobbying
[24:12] Who is marketing if you’re all physicians?
[25:27] Social Media Tip: Carol Bush, The Social Nurse. Tips for new bloggers
[26:40] Thanks for listening! I’d love to hear from you!
Halee Fischer-Wright is a nationally respected healthcare executive and physician leader whose work focuses on medical management innovation and creating cultures of excellence. She has served as a Physician Practice President, hospital system CMO and now is the President and CEO of the MGMA.
In our conversation, we discussed the challenges of running a medical practice including dealing with changes in technology, stress, and the time physicians spend on administration. The MGMA’s mission is providing the training, resources, and community to support healthcare practices. At their annual meeting, Oct 31- Nov 2 the MGMA celebrates their 90th Anniversary.
00:45 Meet Halee Fischer-Wright, MD
83% of Physicians would not choose to go into medicine
[03:05] Solo Vs Multi-Specialty
[04:25] Is an MBA needed to run a better practice?
[07:10] How much of a physician’s time is spent on administration?
[08:30] How much of the administrative role can be delegated?
[09:40] Checklists getting in the way?
[12:25] Should EHR companies have physicians/nurses on staff?
[13:25] Halee Fischer-Wright’s story
[16:10] Experience on both sides of the fence
[16:50] Tell me about the members of the MGMA
[17:38] National and state MGMA Associations
[18:15] What are the big issues facing MGMA members
[19:12] MGMA is about the business of medicine
[21:03] Are annual meeting sessions different depending on practice size
[22:08] What is the MGMA doing with social media?
[23:40] State MGMA Boards are a not keeping up with social media
[25:55] Patients crowdsourcing physician choice
[26:45] You can’t turn the clock back
[27:31] Does the MGMA have a social media policy for members?
[29:02] Hospital employees posting racist comments
[32:10] Ignorance is not an excuse
[32:25] Thought leaders can be found anywhere
[34:14] What’s coming up for the MGMA in 2017?
35:10 A look at the 2016 MGMA Annual Meeting.
[35:35] Why did you pick Jim Gaffigan as a speaker?
[37:15] Is there a certificate program to be a practice Manager?
[38:25] What would you say to people who are not members of the MGMA?
39:00 Social Media Tip: Shahid Shah: Ask the deeper question
40:35 Social Content Solutions
That was the question posed by Rick Smith, Editor of the WRAL TechWire to some of the most innovative and visionary digital health companies in the Triangle. From individuals monitoring their daily steps via a wearable device to scientists gaining the ability to harness the power of big data on a massive scale, advances in mobile health are both exciting and a bit unnerving.
On September 27, 2016, WRAL TechWire invited senior executives of Axial Health, Valencell, Validic, MobileSmith, Medfusion and RelyMD the Executive Exchange to share their thoughts. During the second panel on data security and legal issues, we heard from executives from Parker Poe, MCNC, Wyrick Robbins and Duke Health.
I had the pleasure of live-Tweeting the program and also captured some audio from some of the speakers and attendees. Give a listen to the voice of The Future of Mobile Health.
John Lynn, aka @TechGuy, is well known in the healthcare IT world. He has developed a series of websites to support the industry. His website Healthcare Scene hosts 10 healthcare blogs that have generated over 11,000 blog posts, half of which John wrote himself! He’s the co-founder of #HITMC Conference, supports numerous Twitter handles and provides a valuable resource for job seekers in the industry.
Listen to our conversation or drop in at the time stamps below:
[01:15] Healthcare – people with personal passions
[02:38] What is your “Why”?
[03:40] Difference between professional and passion-driven participants
[05:17] Disconnect in C-Suite not being exposed to social media discussions?
[06:48] Social determinants of health
[07:27] Patient stories – not hearing enough “good” stories
[10:47] Empowered patients
[13:41] People want to do good. Problems are a result of faulty workflow or process
[16:18] The power of social media
[17:10] Entrepreneurial spirit is suppressed in healthcare
[18:56] Acquired EHRs, now we need healthcare analysts
[20:22] John’s digital properties: Healthcare Scene, Healthcare IT Jobs, #HITMC
[23:47] Open Sharing among healthcare marketers
[26:29] HITMC Conference – Marketing automation hot topic
[28:21] Networking is a valuable aspect of HITMC
[29:15] Call for speakers for Spring HITMC Conference
[31:24] Topic suggestions: Success/Failure stories and Creative or Innovative Problem Solving
[31:04] Hamilton Rap from Stacey Gobel of Studio 9
[32:07] Where will the conference be held? SLS Las Vegas
[35:30] Find #HITMC – LinkedIn Group, Website, TwitterChat
[36:40] “Local” meetups around the country
38:03 Social Media Tip: Stacy Goebel with Studio North “Try Live Video”
Find John Lynn:
HITMC Call for Speakers
Meet @wareFLO – Chuck Webster, MD… and MSIE, MSIS and workflow evangelist. Sometimes called the “King of all Workflow in Healthcare” (mostly by himself) Chuck is the undisputed champion of workflow process. He has worked with healthcare systems to study, design and implement process improvement through workflow development. Chuck is also a workflow technology expert and helps his clients use business process management software to capture and analyze workflow.
I admit it – I’m a marketing and social media evangelist. As such I have encountered Chuck dozens of times in TweetChats, Blab sessions and throughout the social media spectrum. I know that Chuck has an affinity for social media. I was not going to promise the same about workflow. Our interview ended up being really interesting and I learn a lot – painlessly.
I hope you enjoy the podcast. Give a listen to our conversation or drop into our conversation at the time stamps below.
00:55 Meet Chuck Webster MD
[02:52] His alphabet soup of degrees
[05:00] How does all that education overlap?
[05:57] He’s a Venn Diagram!
[06:22] He’s an octopus – he said so!
[07:27] Medical training by Disney?
[07:38] C-Suite education – are they onboard?
[09:48] Mind Mapping vs. Workflow
[11:31] How does workflow technology work?
[13:44] Interoperability in workflow process design
[15:34] Example of a workflow process
[16:45] Why would workflow matter to me, the patient?
[20:50] Workflow enabling seniors living at home
[23:50] What would this position be called?
[26:20] Opportunity for physicians to transition their knowledge
[29:09] Should digital innovation come from the medical side of the house?
[30:32] How often should a workflow process be re-evaluated?
[32:32] Are EHR vendors working with clients to improve workflow?
[35:10] Bringing non-healthcare vendors to healthcare
[39:38] Getting published
[40:05] FireTalk – the new Blab?
Social Media Tip: Sarah Bramblette – Spell your medical condition right
[42:55] Social Content Solutions – Ready-to-post content for healthcare