One of healthcare’s strongest communications advocates is Meredith Gould. Author, instigator, and inspiration, she calls ‘em like she sees ‘em. As a member of the team at the Mayo Clinic Social Media Network, Meredith is a thought leader in using social media and communications to build communities, share ideas and push the envelope in online discussions. While well known in the healthcare community, Meredith also has a deep sociological appreciation for the individual’s personal search for spiritual truth and has authored 10 books on digital communications and spiritually.
In “Desperately Seeking Spirituality”, sacred spelunker and sociologist Meredith Gould combines practical wisdom with lived experience to explain why and when traditional practices don’t work for today’s seeker and then how to choose ones that will. In short, easy-to-read chapters and with characteristic wit, Gould provides counsel for reframing perception to discover the sacred in everyday life. This guide is for self-identified seekers who have tried some, many, or even all the classic spiritual practices and then given up on them when they stop working.
In “Desperately Seeking Spirituality”, Gould invites readers to embrace a broader definition of practice that shifts focus from doing to being. Meredith Gould, PhD, is a sociologist with well over a decade of hands-on experience with communications at all levels of church across denominations. She’s the author of nine books about faith and everyday life. Dr. Gould is the founder and lead moderator of the weekly ecumenical Twitter-based chat about church social media (#chsocm), founder and co-moderator of the monthly Health & Spirituality chat (#hlthsp), Platinum Fellow of the Mayo Clinic Social Media Network, and nationally known for her passionate advocacy of using online tools for ministry and to encourage practical spirituality.
Join me for the first part of a two-part conversation with Meredith Gould as we discuss her new book “Desperately Seeking Spirituality” as well as social media, healthcare, and religion on Get Social Health. Follow the conversation or jump in at the time stamps below.
[00:49] Meet Meredith Gould
[03:30] “How do you get away with talking about your faith?”
[05:17] Proselytizing in Twitter
[08:00] Sociologist’s perspective
[10:01] Religion is a social institution
[12:45] “Don’t get mad, get published”
[13:06] “The Social Media Gospel”
[14:30] What is Spirituality?
[16:46] Religion can be really hard
[18:56] “Doing” versus “Being”
[20:15] Happy, upbeat words
[22:28] Generosity and Curiosity
[24:10] The right book at the right time
27:06 Social Media Tip: Dr. Bryan Vartabedian: Find a role model
[26:07] A look-ahead.
You can find Meredith Gould in…
- Twitter: Church Social Media
- Twitter: Health & Spiritually Chat
- Meredith’s books
When you have a conference that brings together more than 40,000 health IT professionals clinicians vendors executives patients and speakers you to pull out the social media big guns. I have the pleasure of talking to Steve Sisko known as @shimcode in twitter about being a Social Media Ambassador for HIMSS 16 on Get Social Health.
Being a Social Media Ambassador for the largest healthcare conference is a privilege and an honor and a lot of work. If you can’t attend a conference look up the hashtag for the event, follow the action and participate. You’ll be amazed at how engaged you can be even from afar. Listen to the podcast or drop in at the time stamps below.
00:51 Meet Steve Sisko @ShimCode
[01:50] What’s it like in Healthcare IT
[03:26] Health IT is more about the patient now
[05:24] What is your “day-job”?
[06:15] The “ShimCode” story
[06:40] Translator between business, IT & social media
[07:45] The ShimCode Blog
[09:19] Giving back to people with real information needs
[11:50] Freedom to speak your mind
12:37 Joe Lavelle @Resultant >> Massive content curation
[14:22] Tools and process for content curation
[15:26] Four monitors to manage flow of information
[16:40] Email management
[18:00] What tools do you use?
[18:35] Work-life balance (What does the wife say?)
[20:20] Twitter @ShimCode
21:28 #HIMSS16 Social Media Ambassador
[24:13] He’s a Grain of Sand!
[25:37] How any Ambassadors are there?
[28:25] Not hard to get started
[29:50] Seeking help in Twitter
[30:26] Favorite Tweet Chats #HITsm #hcsm #KareoChat
[32:38] Storify to curate?
[33:33] Is the Healthcare IT slow to join social media?
[26:10] Intellectual Property graphic (see below)
37:12 Social Media Tip: Jason Pratt with Mayo Clinic Center for Social Media: “Tweet about what interests you.”
Steve Sisko on LinkedIn
Steve Sisko’s Blog
Steve Sisko on Twitter
HIMSS16 Social Media Ambassadors
Steve’s Compendium of Twitter Lists
Social Media Tip: Jason Pratt of Mayo Clinic Center for Social Media
How do you take healthcare innovation into business as usual practices? Joining me on Get Social Health is Andre Blackman, a member of the Jumpstart Foundry team and Producer for Health:Further. This program that brings healthcare innovators together with healthcare professionals to figure out how to implement innovative products, services, and ideas in real-world business.
You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting?
In our conversation Andre and I start with his previous podcast topic, the Sustain or Die Manifesto. Andre developed this idea a few years ago to inspire others to think about taking healthcare innovation into practice. In his new role with Health:Further, Andre is responsible for creating events that bring together digital health innovators and the healthcare see suite to talk about how you can use innovations in a practical real world setting.
Listen to our conversation on the podcast or jump in at the timestamps below.
[00:00] Introduction: Agent of Change – Andre Blackman
[02:19] The Sustain or Die Manifesto
[04:52] Wearables gaining interest for health tracking
[13:58] Brand new project – Health:Further
[18:10] Med help to those without
[23:04] Producing Quarterly events
[24:24] Jumpstart Foundry
[25:11] Are you targeting just Healthcare Systems?
[25:57] Health innovation – Where’s the impact?
[28:09] What core competencies does the health entrepreneur need?
[30:54] Looking for the small healthcare solutions
[32:29] Room for individuals?
[33:56] Levels of involvement
[35:26] What is your role with Health:Further?
[36:40] Dana Lewis, #hcsm Moderator, “Jump in!”
RecycleHealth (only a FB page for right now)
Content Drove 4 Million Website Visitors
Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.
[00:51] Meet Dr. Howard Luks, Orthopedic Surgeon
[01:34] Evolution of Social Media
[03:57] Medical Journals
[04:50] Is it a problem that social media is slow in adoption?
[05:26] Pioneers have led the way
[06:34] Physicians as content providers
[08:00] Communicating patient education – “one man show”
[09:36] Online presence is your reputation
[10:42] Reviews on ZocDoc
[11:49] What do your colleagues think of social media?
[12:20] What drew you to social media
[14:32] Have you thought about writing a book?
[15:27] Use of video
[17:00] Live or recorded video?
[18:28] Tracking questions and comments
[19:14] Age of patients and social savvy
[21:30] Involved in Startup community
[23:40] mHealth & Digital Health
[28:41] Is that a future you’re excited about?
[29:49] #TweetChats #HIT
[31:10] When are you live in Twitter?
[31:48] Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”
Howard Luk’s Social Media Profiles:
The Get Social Health Academy
Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me atJanet@getsocialhealth.com or in Twitter @GetSocialHealth. Thanks for listening.
Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.
[00:41] An unrealized sports reporter
[04:21] Storytelling across industries
[07:08] Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success”
[11:20] How many ways can you re-purpose content?
[13:30] Scheduling and longevity of content
[14:00] Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
[16:50] Being popular drives more placement
[19:35] Tweet Chats: #hcsm content marketing
[20:05] Have you been a guest as a Tweet Chat Q&A?
[21:23] Periscope & Facebook Live
[24:58] How can healthcare use Periscope
[26:55] Managing Periscope & Blab with trifocals
[29:14] Alternate format: Appear.in
[29:35] What do you mean by “Authentic”?
[32:31] Authentic storytelling is not always positive
[35:58] Everyone has stories to tell
[36:35] How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab
Christoph Trappe’s online presence
I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at janet@GetSocialHealth.com.
This week’s Healthcare Podcasters Blab features a discussion of a viral video that captured over 10 million views in a week! Janet Kennedy and Jared Johnson discuss the reasons why it moved so far, so fast.
Then the hosts were pleased to welcome Digital Health Futurist Fard Johnmar to the Blab for a discussion of his new Digital Health Survey that he launched on this day!
On Monday, November 23 a new Blab Show was launched! Featuring healthcare podcasters Joe Lavelle “The Intrepid Now Podcast,” Todd Eury “Pharmacy Podcast“, and Jared Johnson “The Healthcare IT Marketing Podcast” plus me, Janet Kennedy of the “Get Social Health” podcast. We joined together to share our interest in all things healthcare, marketing, technology, patient educations, social media, IT and more!
Our first show was introducing the four of us to the audience and each other. The show will air every Monday at 12:00pm (unless we find our listeners prefer another time). In the fiture our show agenda will be:
0 – 20 minutes Each host brings an item from the news or a topic for discussion to the group.
20 – 30 minutes We dig into a topic that needs a little more discussion
30 – 60 minutes A special guest of the week’s host is invited into the Blab plus we’ll open seats for other Blab attendees.
My guest today on Get Social Health is LinkedIn Influencer Mary Pat Whaley, a writer, and blogger with a focus on helping small, independent healthcare practices remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome – she practically lives right around the corner! Today we’ll talk about her business, Manage My Practice, and how she got her start blogging about healthcare practice management. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media.
[01:37] It’s a small world
[02:15] Manage My Practice
[03:17] Early adoption of blogging
[04:18] Blog content: Technology and Healthcare
[05:22] Tech? Websites or EHR?
[06:10] Dr. Bill Kroutz
[06:49] What is Manage My Practice?
[10:11] Marriage Counselor on the side?
[11:03] What kind of healthcare clients?
[12:22] What’s it like coming out of Med school?
[14:27] Who is the typical client?
[16:21] Concierge medicine
[19:43] Can a solo doc negotiate?
[22:07] Do your services vary based on the medical specialty?
[26:42] What is your background, Mary Pat?
[29:13] How does an individual engage in social medai?
[32:39] Costs for marketing a new practice
[35:23] Do you often have practices with ad budgets?
[37:11] Words of wisdom for starting a new practice?
Social Media Tip: Tal Givoly of Medivizor – Vet your sources
Mary Pat Whaley on LinkedIn
Mary Pat Whaley on Twitter
Even podcasters can be fangirls (or fanboys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O’Conner is a member of the “must follow” healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact when she chooses to appear. Marie shares content generously too. Listen to our conversation or drop in at the time stamps below.
A world view
How did patients engage before social media?
Is Irish healthcare nationalized?
What kind of clients do you have?
Do US Pharma companies follow US privacy laws or European?
Mayo Clinic Social Media Summit in OZ
What was your talk about?
People are people
Dr. Gia Sisson
Health 2.0 Dublin
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