Exploring Social Media in Healthcare

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Social Media for Healthcare

Archives for June 2016

ChatBot Chat with Klick Health

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Digital Snake Oil, the Meeker Report, and a ChatBot chat with Klick Health’s Michael Spitz. This episode of Get Social Health digs into digital trends with Spitz, VP of Digital Strategy for Klick Health. Spitz (that’s what he goes by) really  knows his stuff! Join us for a far-ranging conversation about Digital Health on Get Social Health. Listen to our conversation or drop in at the time stamps below.

[00:00] Introduction
[00:38] Meet Michael Spitz, VP Strategy for Klick Health
[01:15] Damnit Janet and Spitz
[01:55] The Klick Wire
[04:35] Meteorologist of Digital Health
[05:50] Digital Strategy or Traditional Strategy
[07:09] B2C or B2B?
[08:07] Klick Health
[09:48] Deep bench at Klick Health?
[10:47] Consumer – Patient – Population Health
[16:28] Snake Oil and Digital Health
[21:33] Young people excited about digital health
[22:48] Digital trends – when are they client ready? Klick Labs
[25:27] Geofencing in healthcare
[26:21] C-Suite, Digital Technology, and implementing new ideas
[28:23] Trust
[30:49] ChatBots (finally!)
[36:26] Where is the medical info coming from that’s being served? Healthtap
[43:40] Mary Meeker’s Internet Report
[46:31] Pharma – If it ain’t broke…
[47:44] Innovators lead the way
[50:38] Digital health is transformative
[51:35] Links to content are in the show notes
[52:12] Social Media Tip: Samantha Pierce – Get your leaders in social media
[52:42] Subscribe to the podcast!

Mary Meeker: Blog post by Michael Spitz

ChatBots: “I, Healthtbot” blog post by Michael Spitz

Klick HealthFind Michael Spitz:

LinkedIn

Twitter

Klick website

Andy Sernovitz: SocialMedia.org Health

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SocialMedia.org Health

Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.

Listen to our conversation or drop in at the time stamps below.

[00:00] Introduction
[00:52] Solution to Pollution
[02:45] Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:25 Gaspedal.com
04:45 SocialMedia.org Health
[05:10] Membership for senior hospital social media only
[05:50] “Circle of Trust” for Hospital social media marketers
[06:30] What are Hospitals concerned about?
[07:35] Actions you can take
[08:50] Community building among peers
[09:41] Sharing about internal issues
[11:08] Managing multiple social media presences
[12:48] Is there any master tool to update all online sites?
[14:28] Discussing emergency response
[16:36] Who is in the community?
[17:45] Diversity of backgrounds in the community
[19:19] How many hospitals in the community?
[19:45] How many people can join socialmedia.org Health?
[20:15] Peer Backup network
[20:40] Formerly known as The Blog Council
[21:25] What other verticals need a community?
[21:31] Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
[22:59] Community wrangler
[23:43] We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
[24:56] Didn’t drink the cool-aid?
[25:55] Are there discussion of tactics
[27:09] Talking about marketing getting to the C-suite table?
[27:39] Reviews, ratings, and word-of-mouth
[29:52] HCAPS and Consumer reviews
[31:22] Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
[35:52] Social media to express joy and pain
[37:25] Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare

Find Andy Sernovitz

 

Ed Bennett Hospital Website Consultant

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Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.

Mayo Clinic Social Media Summit 2016

Mayo Clinic Social Media Summit 2016

[00:00] Introduction
00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur
[02:00] Internet earliest adopter
[04:09] Hospital website for University of Maryland
[05:15] What didn’t work well?
[06:40] Content marketing (before it was cool)
[08:03] Does a website belong to IT or Marketing?
[09:25] Chief Cook & Bottle Washer
[10:20] WordPress or enterprise CMS
[12:35] Knowing how to understand vendor landscape
[13:45] The difference between a slick website and a good vendor
[17:00] How much god a project run?
[18:28] C-Suite explanations needed?
[21:00] Physician Transparency Project
25:35 Hospitals in Social Media list
[26:55] Reputation leads to business
[28:25] Preparing for the death of digital advertising
[33:55] Is the website the hub of marketing
[34:47] How does digital and online presence impact population health?
[36:16] Advising on digital and social media presence
[37:21] Company goals & the healthcare vendor space
[39:25] Healthcare: Slow decision making?
40:45 Market Vue Partners and Population Health
[40:15] Hospital marketing tactics slow to change
[43:33] Social Media Tip: Dr. Wendy Sue Swanson “When you’ve had a bad day…”
44:50 Social Media Ambassadors – Social Media support for Trade Shows and Conferences

Canadian Healthcare Practice Management

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Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation or drop in on the time stamps below. Get to know Jean at her social media profiles also listed below.

Jean Eaton [00:00] Introduction
[00:45] She’s a Jack of all trades
02:30 Get to know Information Managers LTD
[03:55] Canadian Privacy legislation (HIPAA)
[05:05] Are Canadians as litigious as Americans?
[06:00] Can you set up a practice anywhere?
[06:54] Licensing by Province or country?
[07:33] What kind of services do you offer?
[09:05] Are there differences between types of practices?
[10:00] How varied are the tools and services you provide
[12:35] Employment recruitment
[13:30] Do you offer marketing and social media services
[13:50] Are healthcare providers adopting social media in Canada?
[15:55] Physicians could be the source of information patients seek
[16:20] What’s the challenge – doing too much social media or not following through?
[18:29] Gee, Canada is huge!
[19:35] Is tele-Medicine being used in Canada?
[21:11] Physician Referral patterns include consumers
[22:20] Are clients project based or retainer?
[24:03] Membership site – Content on demand, hybrid webinar-podcasts
[28:38] Online marketing & repurposing content
[30:58] Janet will be a guest on Jean’s webinar June 9th
31:45 Shereese Maynard – “Find your hashtags” Shereese in Twitter
32:15 Tell me what you think! Tweet to me @GetSocialHealth

Social Content Solutions

Social Media sites for Information Managers:

http://traffic.libsyn.com/getsocialhealth/Jean_Eaton.mp3

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