Promote your health care blog with these online marketing tips
You should know by now that I am dedicated to the idea of teaching and sharing. Today’s guest is Manny Oliverez, President of Capture Billing. He’s both a client and active social media user who has taught me a number of ways to promote healthcare online. I asked him about the specific things he did to promote his business and their universal application to online marketing. Find out why Manny suggests getting your collections under control can have a huge impact on your business on today’s Get Social Health podcast.
Listen to the podcast or drop in at the time stamps below:
02:14 Capture Billing?
[03:56] A Foundation of Money
[04:54] Money from Patients of Insurance?
[06:02] Money Mismanagement
[06:48] About Your Clients
[07:20] Affordable Collections
[08:40] Quantified Collections
[09:21] You Like This?
[10:02] Charges v Earnings
[10:24] Debunking for Patients
[11:34] Pain to Cost Ratios
[12:40] Growing Your Own Company
[13:55] Where to Start
[15:27] You Can Do It!
[16:31] Marketing Discipline
[17:01] About a Blog
[19:06] What’s In a Blog?
[20:37] One Thing Leads to Another
[22:59] If You Build It Right, They Will Come
[24:26] Social Media
[27:15] A Hashtag for Every Occasion
[27:59] Pinterest? Seriously?
[31:16] Visual Content?
[32:58] Need to Know
33:59 Healthcare Writer’s Network
[35:14] Social Media Tip: @TheDocSmitty
35:43 Social Content Solutions by Get Social Health Academy
The National Inclusion Project
The National Inclusion Project opens doors for all kids to be included together and experience all that life has to offer. They conduct programs with community partners to teach others how to be inclusive so that kids with and without disabilities can experience lifelong benefits.
Founded by Clay Aiken and Diane Bubel, the National Inclusion Project supports the belief that no one should sit on the sidelines. Executive Director, Nick Leisey, who was a volunteer since the founding of NIP in 2003. In our conversation, Nick and I talk about helping kids with disabilities join in the fun by helping “able” kids and parents understand how to create inclusive play opportunities.
Listen to our conversation or drop in at the time stamps below:
00:50 National Inclusion Project: Nick Leisey
03:50 Founded by Clay Aiken, a former Special Education teacher & parent, Diane Bubel
05:35 How did Clay Aiken launch the project?
[09:45] What does the National Inclusion Project do?
[13:20] Do you provide programs for adults or kids?
15:48 What is the “Science of Friendship“?
[18:24] What prevents “privileged” kids from interacting with kids with disabilities?
[24:45] What about parents?
[28:35] How to find National Inclusion Project
29:43 Social Media Tip: Michelle Podlesni – Social Media can drive business leads
[30:53] Please share the podcast to your social networks!
Something very exciting is going on in the nursing community today. We’re seeing many nurses recognize their “inner entrepreneur” and start a small business both in and outside of healthcare. That’s where the NNBA comes in. The National Nurses in Business Association (NNBA) is a professional nursing association and springboard for nurses transitioning from traditional nursing to small business ownership and self-employment. Lead by CEO & President Michelle Podlesni, the NNBA is a membership organization offering resources, training and a robust community focused on helping nurses become business owners. Join me for a lively conversation with Michelle or drop in at the time stamps below.
[01:05] Meet Michelle Podlesni
[03:53] Nurse Nurds
[04:15] Tech-savvy & nursing
[05:05] Need for Nurses to work in software
[06:20] National Nurses in Business Association
[07:05] “Unconventional Nurse, Going from Burnout to Bliss”
[08:18] Becoming CEO & President of NNBA
[09:05] Annual meeting
[10:05] Hands-on learning experiences
[11:02] Members have a variety of business interests and experience
[12:09] Nurses are born innovators
[14:43] Members are not all health care businesses
[20:22] Questions to ask before you start a business
[24:00] Making a business out of the best part of your job
[25:30] Healthcare expertise does not mean you have to remain in healthcare
[29:00] NNBA in 2017
[33:05] NNBA has active event calendar
[35:00] Carol Bush, The Social Nurse & webinars in 2017
[34:40] Social Media Tip: Carol Bush, The Social Nurse. Where to start blogging.
Join us for a free webinar!
Carol Bush and Janet Kennedy with special Guest Michelle Podlesni and Janine Kelbach join forces to help you “Launch Your Career as a Healthcare Writer in 2017” on December 14th at 6:00pm. To register for the webinar or the replay, click this link.
One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide. My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine. He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System. We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients. I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.
Listen to the podcast or drop in at the time stamps below:
[00:50] Meet Ed Mariano, MD
[02:27] Twitter making conversations happen
[03:55] The Scientific Method & Twitter
[05:37] Tools are necessary to manage Twitter content
[08:24] Social media can be organized
[10:00] “Why Doctors Should Be On Twitter”
[12:35] Twitter Journal Clubs
[16:22] Tweet Chats
[20:22] Using Twitter to connect at a conference
[21:31] Your “voice” will be heard in social media
[22:55] Patient community in pain management
[26:25] Spelling & social media searches
[33:56] Social media and opiod epidemic
[41:27] 15th Annual ASRA Pain Management Conference
[43:25] Free Course “Conference Success with Twitter”
[44:28] Samantha Pierce “Get your leaders on social media”
[44:58] I’d love to hear from you! firstname.lastname@example.org
Ed Mariano, MD
Dr. Hatten on Twitter @MyKneeGuide
Dr. Ankeet Udani on Twitter
Duke Medical Center Anesthesia Department Twitter
American Society of Regional Anesthesia and Pain Medicine (ASRA)
Social Check-up for Pharma
In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.
Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.
Join our conversation and be sure to check out the report via the links below.
- Slideshare: http://www.slideshare.net/OgilvyCommonHealth/the-social-checkup
- Ogilvy Healthworld: TheSocialCheckup@Ogilvy.com
- Pulsar: James.Cuthbertson@pulsarplatform.com
- Hashtag: #SocialCheckUp
About the Social Check-up
The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.
About Ogilvy Healthworld
Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.
Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.
- Website: www.pulsarplatform.com
- Email: email@example.com
- Facebook: Pulsar Social
- Twitter: @Pulsar_Social
Virtual Reality for Healthcare Education
Digital health has gone beyond simple smartphone apps into virtual reality for healthcare education. A leader in the world of augmented and virtual reality for healthcare, Andrea Bielecki, President of INVIVO Communications joins me for a discussion of this exciting technology. INVIVO is a digital healthcare agency pioneering the integration of science, art, and technology into communication that changes the way people learn about medical science.
Listen to our conversation or drop in at the conversation points below:
[00:39] Meet Andrea Bielecki
[01:10] INVIVO Communications
[02:06] Medical Animation
[02:50] Skills for medical animation
[03:45] Biologist or programmer?
[05:04] Medical Illustration and Animation
[06:44] C-Suite & Virtual Reality acceptance
08:12 Choose your own adventure: “Blood Stream Explorer”
[09:38] Occulus Rift, HTC Vive
11:00 “The Enlightened League of Bone Builders and Osseous Enigma”
[12:15] What VR applications are created for Pharma?
13:25 Case study: Medtronic Oculus Rift project
[14:55] VR opens doors to physician’s offices
[17:10] VR demo of product gets great response
[18:10] Time and expense to create?
[19:25] How complicated are the projects?
[20:51] Patient experience VR games
[23:26] Business is booming
[24:05] What is augmented reality and virtual reality?
[26:06] What are the most frequent misconceptions about VR and AR?
[27:25] How is the learning “better” on VR?
[28:25] Types of learning plus “Smell-o-Vision”!
[29:05] How to find INVIVO Communications
30:39 Social Media Tip: Ed Bennett – Post your Physician Ratings and Reviews
[31:28] Get a website today! Get Social Health Academy & The Social Nurse launch a Website Design Service!
Find Andrea Bielecki
Article on Virtual Reality used for patients by Salutem Digital Health
Where does innovation get inspiration?
Ask RelyMD Telemedicine Co-Founder and emergency department physician Bobby Park, MD and you’ll find that necessity is the mother of invention. Seventy-one percent of emergency department visits are unnecessary or could have been avoided, according to a study by Truven Health Analytics. Realizing that patient overload could be alleviated more efficiently and economically through the use of telemedicine, Dr. Park and his partners at Wake Emergency Physicians, PA invested in building a platform to service emergency care.
In our conversation, we discussed the challenges faced by over-crowded emergency departments and the need to triage cases before reaching the hospital.
Listen to the podcast or drop in at the time stamp below.
[00:45] Bobby Park, MD Co-Founder RelyMD
[01:37] Physician Entrepreneurs
[03:15] Is a trip to the ER always needed?
[04:30] Can Telemedicine always work?
[07:24] What’s the difference between urgent care and emergency room care?
[09:22] Order of service in an ED
[11:02] Why did you launch a Telemedicine service?
[14:00] Who owns RelyMD
[14:18] What is the tech platform?
[15:40] When is the platform utilized?
[16:20] How are you staffing RelyMD
[17:08] HIPAA compliant environment
[17:43] Works for part-time physicians?
[19:15] How is the business model set up?
[21:37] Who is your target client?
[23:20] Telemedicine lobbying
[24:12] Who is marketing if you’re all physicians?
[25:27] Social Media Tip: Carol Bush, The Social Nurse. Tips for new bloggers
[26:40] Thanks for listening! I’d love to hear from you!
Medical Group Management Association
Halee Fischer-Wright is a nationally respected healthcare executive and physician leader whose work focuses on medical management innovation and creating cultures of excellence. She has served as a Physician Practice President, hospital system CMO and now is the President and CEO of the MGMA.
In our conversation, we discussed the challenges of running a medical practice including dealing with changes in technology, stress, and the time physicians spend on administration. The MGMA’s mission is providing the training, resources, and community to support healthcare practices. At their annual meeting, Oct 31- Nov 2 the MGMA celebrates their 90th Anniversary.
Listen to our conversation or jump in at the time stamps below.
00:45 Meet Halee Fischer-Wright, MD
83% of Physicians would not choose to go into medicine
[03:05] Solo Vs Multi-Specialty
[04:25] Is an MBA needed to run a better practice?
[07:10] How much of a physician’s time is spent on administration?
[08:30] How much of the administrative role can be delegated?
[09:40] Checklists getting in the way?
[12:25] Should EHR companies have physicians/nurses on staff?
[13:25] Halee Fischer-Wright’s story
[16:10] Experience on both sides of the fence
[16:50] Tell me about the members of the MGMA
[17:38] National and state MGMA Associations
[18:15] What are the big issues facing MGMA members
[19:12] MGMA is about the business of medicine
[21:03] Are annual meeting sessions different depending on practice size
[22:08] What is the MGMA doing with social media?
[23:40] State MGMA Boards are a not keeping up with social media
[25:55] Patients crowdsourcing physician choice
[26:45] You can’t turn the clock back
[27:31] Does the MGMA have a social media policy for members?
[29:02] Hospital employees posting racist comments
[32:10] Ignorance is not an excuse
[32:25] Thought leaders can be found anywhere
[34:14] What’s coming up for the MGMA in 2017?
35:10 A look at the 2016 MGMA Annual Meeting.
[35:35] Why did you pick Jim Gaffigan as a speaker?
[37:15] Is there a certificate program to be a practice Manager?
[38:25] What would you say to people who are not members of the MGMA?
39:00 Social Media Tip: Shahid Shah: Ask the deeper question
40:35 Social Content Solutions