Summer football practice can be very dangerous if you’re not tracking the heat index or the chance of lightning. That’s why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific need says podcast guest Cynthia Floyd Manley. Listen to our conversation or drop into the conversation at the time stamps below.
[00:00] Introduction
00:43 Cynthia Floyd Manley
[01:15] Summer Weather
[02:38] Tracking Lightning
[05:14] Coaches & Sports Trainers
[04:50] App development team: Betsy Brandis
[05:20] Defining needs for the app
[07:15] Where do you get the weather information
[08:35] Local or National audience?
[10:45] Free vs. Fee Based
[11:45] App Updates
[13:00] Notifications?
13:50 Coach Smart
15:40 Baby Time Contraction Timer
[18:29] Not all apps work for healthcare
[20:15] Google maps location problems for hospitals
[24:34] Managing stress with integrated health
27:28 “Who Moved My Cheese?” by Spencer Johnson
28:00 “Search Inside Yourself” by Chade-Meng Tan
[30:00] Marketing Team at Vanderbilt University Medical Center
[31:30] Website Update
35:23 Social Media Tip: Colin Hung
- Cynthia’s LinkedIn profile
- Cynthia on Twitter
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