The King of All Workflow
Meet @wareFLO – Chuck Webster, MD… and MSIE, MSIS and workflow evangelist. Sometimes called the “King of all Workflow in Healthcare” (mostly by himself) Chuck is the undisputed champion of workflow process. He has worked with healthcare systems to study, design and implement process improvement through workflow development. Chuck is also a workflow technology expert and helps his clients use business process management software to capture and analyze workflow.
I admit it – I’m a marketing and social media evangelist. As such I have encountered Chuck dozens of times in TweetChats, Blab sessions and throughout the social media spectrum. I know that Chuck has an affinity for social media. I was not going to promise the same about workflow. Our interview ended up being really interesting and I learn a lot – painlessly.
I hope you enjoy the podcast. Give a listen to our conversation or drop into our conversation at the time stamps below.
Podcast Time Stamps
00:55 Meet Chuck Webster MD
[02:52] His alphabet soup of degrees
[05:00] How does all that education overlap?
[05:57] He’s a Venn Diagram!
[06:22] He’s an octopus – he said so!
[07:27] Medical training by Disney?
[07:38] C-Suite education – are they onboard?
[09:48] Mind Mapping vs. Workflow
[11:31] How does workflow technology work?
[13:44] Interoperability in workflow process design
[15:34] Example of a workflow process
[16:45] Why would workflow matter to me, the patient?
[20:50] Workflow enabling seniors living at home
[23:50] What would this position be called?
[26:20] Opportunity for physicians to transition their knowledge
[29:09] Should digital innovation come from the medical side of the house?
[30:32] How often should a workflow process be re-evaluated?
[32:32] Are EHR vendors working with clients to improve workflow?
[35:10] Bringing non-healthcare vendors to healthcare
[39:38] Getting published
[40:05] FireTalk – the new Blab?
Social Media Tip: Sarah Bramblette – Spell your medical condition right
[42:55] Social Content Solutions – Ready-to-post content for healthcare
Chuck Webster’s contact information:
Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.
[00:41] An unrealized sports reporter
[04:21] Storytelling across industries
[07:08] Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success”
[11:20] How many ways can you re-purpose content?
[13:30] Scheduling and longevity of content
[14:00] Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
[16:50] Being popular drives more placement
[19:35] Tweet Chats: #hcsm content marketing
[20:05] Have you been a guest as a Tweet Chat Q&A?
[21:23] Periscope & Facebook Live
[24:58] How can healthcare use Periscope
[26:55] Managing Periscope & Blab with trifocals
[29:14] Alternate format: Appear.in
[29:35] What do you mean by “Authentic”?
[32:31] Authentic storytelling is not always positive
[35:58] Everyone has stories to tell
[36:35] How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab
Christoph Trappe’s online presence
I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at janet@GetSocialHealth.com.
Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Enter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, “Digital Marketing for Healthcare” and “Creating a Digital Marketing Strategy.” If that’s not enough, he is a fellow podcaster, host of the “CDO -Chief Digital Officer Podcast.” Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.
[00:45] So may ways to connect
[01:37] Patients are not patient
[02:52] Social Listening
03:35 Who is Keith Boswell – Chief Digital Officer?
[04:35] Kaiser-Permanente Digital Strategy
[06:10] Agency models don’t always translate to healthcare
[09:37] Digital decisions by people who don’t use digital
[11:23] Educating the C-Suite – Where are the conversations taking place?
[12:40] Dialiang for your lawyer reputation management
[13:39] The reputation stages of grief
[16:38] A Rose (or Review) by any other name
[18:46] A hospital is not a restaurant
[19:21] Trusting the agency to lead digital
[22:38] Does digital carry a higher expectation for ROI than traditional media?
[25:05] Risk adverse to digital
[25:49] Author of an eBook “Digital Marketing for Healthcare”
[27:43] Yelp! Pilot
[30:02] Claim your local space – Weighted toward places with more reviews
[33:15] He’s a podcaster too! “CDO-Cheif Digital Officer Podcast”
36:04 Social Media Tip: Amanda Changuris, “Making it right”
Creating a Digital Marketing Strategy
Your CDO Radio subscription link
Visit our resources page for more valuable (and free!) resources on social media and digital health.
Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way – in Excel!) Listen to the podcast or drop in at the time stamps below.
1st step visibility
Where should Hospitals be encouraging patients to give reviews?
“I just Googled myself”
University of Utah – 1st to publish CAP scores
Patients not used to reviewing physicians
Can reviews be controlled?
Social Media Tip: Emily Solecki “Have a game plan”
New Date for FREE Webinar: October 7th at 12:00pm EST
In the “olden days” – like 10 years ago, patients had to have their own support community when dealing with illness or injury. Families and friends, if available, were their only resource for support. As a healthy person, these caregivers couldn’t truly understand many of the issues, concerns or fears that a patient was feeling. With the advent of easily accessible digital technology and online access, resources are now available to create and support a patient community. Dan Hinmon, President of Hive Strategies specializes in helping hospitals and healthcare organizations set up their own patient communities. Dan works with CareHubs and Dan Dunlop of Jennings Health to aid hospitals discover their patient supports needs, set up, install and launch a private, HIPAA compliant healthcare community.
To catch the segments of our conversation, check the time stamp content below.
[01:00] Meet Dan Hinmon
[01:30] HIPAA compliant healthcare community
[02:00] What does a healthcare community mean?
[02:42] Does “HIPAA compliance” mean the community is closed?
[04:10] Always a risk in sharing
[05:00] Why hospitals set up patient communities
[06:10] Different kinds of patient community organizations
[06:44] How are you invited into patient communities?
[07:30] How is a community set up?
[08:45] How to you gauge “success”?
[10:15] ROI – ROE – Who funds these communities?
[10:44] “Return on Community”
[13:07] How does the community work once you’re a member?
[14:40] Who manages the community?
[17:00] Does marketing moderate the conversations?
[17:50] The need for a skilled community manager
[20:27] How do you manage a community that can be 24/7/365?
[22:40] What are the most “engaged” health communities?
[24:30] It’s a passion for Dan
[25:00] The four steps to a successful online community
[29:28] Time commitment needed for “Return on Community”
[31:40] ePatients having a place to go.
[32:20] Patient engagement is strongest in a patient community
[33:10] What is the biggest misconception of Hospitals? Of patients?
[34:30] What about “trolls” or difficult community members
[36:40] How big does a hospital need to be to be able to support a patient community?
39:06 Social Media Tip: Susana Shephard of Mayo Clinic’s Arizona campus – How to get a video subject to relax
Visit our resources page for more valuable (and free!) resources on social media and digital health:
Free webinar, Nov 12, 2014: Look Before You Leap: 5 Things You Must Know Before Launching an Online Patient Community. Register Now. If you don’t have time to listen tomorrow, sign up anyway and they’ll send you a link to watch later.