My guest today on Get Social Health is LinkedIn Influencer Mary Pat Whaley, a writer, and blogger with a focus on helping small, independent healthcare practices remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome – she practically lives right around the corner! Today we’ll talk about her business, Manage My Practice, and how she got her start blogging about healthcare practice management. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media.
[01:37] It’s a small world
[02:15] Manage My Practice
[03:17] Early adoption of blogging
[04:18] Blog content: Technology and Healthcare
[05:22] Tech? Websites or EHR?
[06:10] Dr. Bill Kroutz
[06:49] What is Manage My Practice?
[10:11] Marriage Counselor on the side?
[11:03] What kind of healthcare clients?
[12:22] What’s it like coming out of Med school?
[14:27] Who is the typical client?
[16:21] Concierge medicine
[19:43] Can a solo doc negotiate?
[22:07] Do your services vary based on the medical specialty?
[26:42] What is your background, Mary Pat?
[29:13] How does an individual engage in social medai?
[32:39] Costs for marketing a new practice
[35:23] Do you often have practices with ad budgets?
[37:11] Words of wisdom for starting a new practice?
Social Media Tip: Tal Givoly of Medivizor – Vet your sources
Mary Pat Whaley on LinkedIn
Mary Pat Whaley on Twitter