Janet Kennedy

Social Media for Medical Air Transport

June 9, 2015 Janet Kennedy 00:42:30 0 Comments

Hospitals aren’t the only businesses impacted by changes in healthcare. Have you ever wondered how the medical air transport business works? On Get Social Health my guest Rich Obertots, CEO of ThinkThroughTools and I discuss a healthcare service industry that had to change the way it operates from the ground up. Part of the transition is learning to embrace social media. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:45 Marketing for air medical transport
01:33 Think Through Tools
02:30 Financial transition in air medical transport
04:00 Privatizing air transport
05:55 Who you gonna call?
07:27 Emergency service V. scheduled transport
09:18 Transport distances – traffic jams to repatriation
10:00 Scuba insurance
10:50 Safety record is differentiation
13:25 B2B contact – Who makes the call?
15:15 How do you market to a diverse business audience
18:50 Peer-to-peer connections
21:20 Surveillance – who is doing the social media
23:31 Physician relationships & influence
25:00 Social media impact. Old school rip & read
28:25 Janet’s Air Transport Marketing Plan
31:02 Online learning – “Continuous Impact Learning”
37:02 Social Media Examiner’s “Social Media Marketing Society”
39:00 My brother is a helicopter pilot
31:30 Social Media Tip: Connie Mester Thrive 4-7 “resonate with your audience”

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Thrive 4-7: Teaching Wellness Skills

June 2, 2015 Janet Kennedy 3 Comments

Do companies and corporations finally get the importance of wellness programs for their employees? Connie Mester is betting her startup on the idea that they are. She has taken 16 years of experience in healthcare and health insurance to found a company focused on helping individuals learn how to achieve emotional wellness. That may sound esoteric but their work is based on evidence based medicine that fills a gap in emotional health support. Thrive 4-7’s first product is Mevii – a mobile tool to teach and support personal skills to manage wellness. Listen to our conversation or drop in to the time stamps below.

00:00 Introduction
00:45 Meet Connie Mester
02:38 An educational potpourri
04:10 A gap in emotional health support
04:56 Learning how to deal with stress
06:10 What is Thrive 4-7
06:20 Mind-Body Connection
07:29 Research based application to teach skills
09:29 Wearables
12:09 Mevii
12:27 Designed for the individual
15:35 Cognitive behavioral therapy
19:50 Mobile and privacy
21:28 Female Audience “Who knew!”
23:10 Future plans for Seniors & Adolescents
23:50 Journaling
29:20 Building a wellness ecosystem
31:05 Always in beta
37:45 Can an individual sign up?
38:20 Business model
38:44 Growth plan
40:13 What does Thrive 4-7 mean?
41:55 What does Mevii mean?
43:20 Social media tip: Dr. David Stukus

Twitter Evangelist @AllergyKidsDoc

May 26, 2015 Janet Kennedy 00:33:14 1 Comment

It’s always fun talking to another Twitter fan! Dr. David Stukus is a real Twitter evangelist, Tweeting under @AllergyKidsDoc, recruiting other physicians to the platform and demonstrating best practices. A Pediatric Allergist at Nationwide Children’s Hospital, Dr. Stukus is a believer in the power of Twitter because he has seen it and been a part of making it happen. From connecting with a patient’s parent to arrange an appointment to speaking at national conferences, Twitter has made things happen for Dr. Stukus. Listen to our conversation or drop in at the time stamps below.

Introduction
Dr. Dave Stukus
Nationwide Children’s Hospital Allergy & Asthma
Local or National patients
What’s up with peanuts?
Hold off on bath time?
Microbiome (really – we talked about it)
Brother-in-Law’s fault
Twitter for education
Global Connections
2nd level of communication
Medical News
Follow Tweeting at global conferences
Allergy Tweet Chat #Asthma2015
Parents in Twitter?
Sharing content
Online medical advice
Dr. Farris Timmi “Moral obligation”
Unreliable health websites
Have you been targeted online?
Parents “get” social media
Are you a solo practioner
“Dr. Dave is an alien”
Twitter recruitment: Dr. Amber Patterson @TheAllergyDoc
Nationwide Children’s Hospital committed to social media
What other social media do you use?
700 Kids Blog
Hootsuite tool of choice
Using other media in the Twitter feed
How much time a day do you spend in Twitter?
Social Media Tip: Tom Lee “Use hashtags”

Get Social Health Academy course announcement: Coming this June – The Get Social Health Academy: Online training in social media for healthcare. The first courses to be offered will be “LinkedIn for Healthcare Professionals” and “Social Media for Healthcare Practice Owners.”

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Really Local Marketing with Tyson Downs

May 19, 2015 Janet Kennedy 00:43:45 0 Comments

Have you ever thought about how your doctor or dentist finds new patients? For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it. I invited Tyson Downs, owner of the Titan Web Agency to visit Get Social Health and talk about website optimization, really local marketing and social media. We used a local dentist as an example but all Tyson’s suggestions and tips are relevant for any small (or large) business. Listen in to some great ideas on Get Social Health or drop in on topics that interest you at the time stamps below. (My apologies for the poor technical quality. Sometimes the internet does not want to cooperate.)

Titan Web Agency

“10 Minute Healthcare Marketing Podcast”

Tyson Downs on LinkedIn

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Physician Liaison Programs – Critical to Practice Growth

May 12, 2015 Janet Kennedy 00:31:29 0 Comments

A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

00:00 Introduction
01:15 What is a physician Liaison?
02:00 Should the physician be a liaison?
02:45 Does a practice need a full time representative?
03:20 What makes a good physician liaison?
04:25 Is is just about the relationship?
05:26 Liaison is “the glue”
06:40 Is being a physician liaison like being a pharma rep?
07:50 Pharma reps can be good physician liasion
07:50 So – Bagels?
08:38 How does the White Coat Designs program work?
10:00 How does the business side of the business work?
11:40 What’s the value of a patient?
15:05 Pressure is on for unaffiliated practices
16:05 Where’s the money in healthcare?
17:23 What’s the difference between building relationship with a sports medicine versus oncology practice?
18:58 Relationships & “Strategery”
20:05 What data does a practice use to assess their growth?
20:30 What kind of market data does a practice need to market themselves?
21:01 What is the process for setting up a new practice?
23:05 Are any of your clients still on paper?
23:51 Do physician liasions use social media?
25:00 How do you determine if you are ready for a physician liasion program?
27:00 Sometime practices don’t track their referrals regularly
28:00 Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”

Join the email list and be the first to know about the Get Social Health Academy – online learning for healthcare practices and professionals.

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Mayo Clinic’s New Social Media Summit

April 28, 2015 Janet Kennedy 00:30:16 2 Comments

Lee Aase visited the Get Social Health podcast to talk about the new format for the Mayo Clinic’s Social Media Summit scheduled for June 15-16, 2015 in Rochester, MN. Taking a cue from Mayo Clinic’s commitment to innovation, the Center for Social Media team, the Board of Advisers and event committee took an opportunity to re-imagine the conference. Switching from speakers on the stage to a very hands-on format, the 2015 Social Media Summit will offer case studies, workshops and collaborative problem solving.

Hear more about the event during our interview or listen in to the time stamps below.

00:00 Introduction
00:48 Time to Innovate
02:30 New Residency format
04:00 Grand Rounds with Dr. Wendy Sue Swanson
05:30 Be prepared before you come
06:50 Mayo Model of Conferences
08:45 “Selling” the conference to your boss
10:30 Members get free webinars
11:25 Networking face-to-face
12:30 Bronze, Silver and Platinum Fellows
12:44 Two new Bronze Fellows announced
14:00 2014 Silver Fellow Lisa Ramshaw
14:25 What is a Platinum Fellow
16:18 @SeattleMamaDoc
17:45 When’s the party?
18:30 Who should attend the Social Media Summit?
21:23 Do we need a “social media summit” or an “integrated marketing summit?” Bob West
23:45 Event timing
25:18 Colleen Young , MCSMHN Community Site
26:37 Dan Hinmon, Community Manager, MCSMHN
27:00 Chris Boyer, website re-launch at North Shore LIJ

29:20 Social Media Tip: Dr. Kate Hersov – “Speak to kids on their level”

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