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Authentic Storytelling with Christoph Trappe

December 29, 2015 Janet Kennedy 00:40:23 0 Comments

Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.

00:00 Introduction
00:41 An unrealized sports reporter
03:30 MedTouch
04:21 Storytelling across industries
07:08 Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success”
11:20 How many ways can you re-purpose content?
13:30 Scheduling and longevity of content
14:00 Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
16:50 Being popular drives more placement
19:35 Tweet Chats: #hcsm content marketing
20:05 Have you been a guest as a Tweet Chat Q&A?
21:23 Periscope & Facebook Live
24:58 How can healthcare use Periscope
26:55 Managing Periscope & Blab with trifocals
29:14 Alternate format: Appear.in
29:35 What do you mean by “Authentic”?
32:31 Authentic storytelling is not always positive
35:58 Everyone has stories to tell
36:35 How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab

Christoph Trappe’s online presence

I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at [email protected].

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Schooling Dr. Google with Mark Traphagen

December 22, 2015 Janet Kennedy 00:37:11 1 Comment

There are many healthcare providers who dread hearing “Dr. Google” quoted in the exam room. From inaccurate or misleading information to downright “malpractice” (says Tanya Feke, MD in a blog posted on KevinMD.com ), Dr. Google is a challenge for physicians when dealing with patient education. I asked Google expert (actually, Guru) Mark Traphagen of Stone Temple Consulting to join me in a conversation about the “Good News/Bad News” regarding health information online and what a healthcare practitioner can do to become a trusted voice in their community. Listen to our conversation or drop in at the discussion topics below.

00:00 Intro
00:45 Mark Traphagen – Guru
03:30 “Dr. Google Should be Sued for Malpractice”
04:50 Healthy skepticism for online health information
05:55 Google is part of the solution, Google’s ranking algorithm
07:00 Up to 20% of Google searches are health related
07:30 Google’s Direct Answers
08:18 “How do I boil and egg”
08:40 Google Highlights one answer from one source
09:12 Google partnering with trusted healthcare organizations
09:52 Re-purposing existing content or producing new content?
10:30 Pre-approving content
12:30 Competition between large healthcare brands for providing content
14:01 Do we care about anything other than Google?
14:24 “Google’s Mission is to organize the information of the world and diseminate it.”
14:58 You’ve got to be more creative than ever.
15:38 Can Bing or Yahoo compete with Google?
16:00 “The User doesn’t give a hoot about you. They just want the answer.”
16:44 How many trusted sources do you need for information?
18:13 Google’s Truth Algorithm “Knowledge-Based Trust”
20:15 Become a reliable and trusted source, and you could gain a “truth rank” from Google
20:50 Local emphasis may become more important
22:00 Does linking a blog post to a highly regarded website help with ranking?
24:34 If you are building a good content site – cross link to other content on your site
25:00 Create reasons to link content from other places on your website or blog
25:35 Pogo-Sticking
26:30 Google measures time spent on your website?
28:00 Google wants “useful’ information – not just “good.”
29:23 Google Search Quality Guidelines – Human evaluation of content
30:17 Google wants to provide more than the answer to the question
31:00 Don’t write for Google – write for your audience
31:35 Serve as a Physician online and offline but still need technical expertise
33:05 Next time: Mark shares his own patient experience
34:32 Social Media Tip: Mary Pat Whaley – Content ideas for your blog

Links and Resources:

The Stone Temple Consulting blog archive

Links to follow me:

Links referenced in the show:

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HIPAA 411 from EHR2.0

December 15, 2015 Janet Kennedy 00:38:31 0 Comments

“We have nothing to fear except fear itself.” While the words of Franklin Delano Roosevelt may be perfectly appropriate for a discussion of HIPAA and data security, that does not stop healthcare organizations from being very, very concerned. Sadly, many healthcare organizations are not entering social media because of concerns about violating HIPAA. I am joined on the podcast by Srini Kolathur, HIPAA Compliance Coach at EHR2.0, a compliance, training and education consultancy. Srini and I know each other through social media training via webinars (disclosure: Get Social Health is a trainer and content author for EHR2.0). I realized that I had never had an HIPAA compliance expert on the podcast so I put on my curiosity hat and asked a lot of questions. Give a listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:47 Meet Srini Kolathur of EHR2.0
HIPAA is coming 02:06 EHR2.0 – Web 2.0
02:50 What do you do as a Coach for EHR2.0?
03:17 Do you have to follow HIPAA if you don’t have EMR?
05:25 Does HIPAA apply to every company, not just healthcare?
06:28 HIPAA and photography example?
07:51 Photography Consent Form
08:58 How do you get a HIPAA Certification?
16:56 Once and done?
18:10 Do I need a HIPAA compliance company on retainer?
20:45 Does a BAA protect the vendor or the physician?
22:12 Do vendors need to be trained in HIPAA compliance?
23:38 What happens with the reports when they are completed?
24:55 Would completing the forms protect a practice in the case of a breech?
27:30 “Wilful Neglect”
29:28 Is it the same process for a small practice versus a hospital?
31:18 How long does a HIPAA assessment take?
32:00 Worth the time and effort
32:30 “Ounce of prevention”
32:44 Social media not being taken seriously
34:55 Don’t let HIPAA hold you back from being in social media
35:18 Launch of Get Social Health Academy courses!
37:07 Laura Klarman – “Friday Funny”
37:37 Tell us what you would like to hear!
Visit get Social Health Academy for social media courses on social media for the healthcare practice.

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Going Hyper-Local to Serve Patients

December 9, 2015 Janet Kennedy 00:36:06 2 Comments

Dr. Jeff Livingston is a healthcare social media pioneer. Like fellow physicians Mike Sevilla, Kevin Pho and Bryan Vartabedian, Jeff was early to try, successfully, blend social media into his practice marketing. After getting national (and International) coverage in WIRED, USA Today and Voice of America Jeff re-evaluated his social media strategy to go hyper-local. My favorite quote from the interview was that “marketing benefit should be accidental and secondary.” During our conversation we discussed HIPAA, the “wild, wild west” days of social media and how he manages to actively participate in social media between delivering babies. Listen to the podcast or drop in at the time stamps below:

00:00 Introduction
01:40 HIPAA Violations & OBGYN
03:55 Photo policies during birth
06:08 Fun practice Facebook page
06:50 Meet Jeff Livingston, MD
7:30 Teen pregnancy – MySpace – Patient contact
10:35 #hcsm Tweet Chat 9:00 pm EST every Sunday
12:00 The Wild, Wild West
13:15 Facebook content – fun and interesting
14:40 Marketing benefit should be accidental and secondary
Macarthur obgyn 15:20 ROE Vs ROI
16:40 Authenticity – Best Post Ever!
19:02 Always educating
22:13 Candy Crush and STD education
22:47 Personal social media evolution
28:07 Multiple social media platforms
32:20 Serving the hyper-local community through social media
34:16 Social Media Tip: Chris Nelson, University of Utah. Tag the right person in Twitter

Janet announced the launch of Get Social Health Academy – online learning in social media for the healthcare practice.

Macarthur OB-GYN Social Media Sites:

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Telemedicine Startup Hygeia Health

December 1, 2015 Janet Kennedy 00:22:06 0 Comments

Ricardo Ibarria is the founder of Hygeia Health, a start up that has developed the Hygeia Health Station. It’s not your typical health startup idea. It’s not an app, a wearable or a SaaS. It’s an actual, Made-in-America, telehealth product. Hygeia is currently piloting the Hygeia Health Station which increases engagement and adoption in telehealth services in large covered population settings such as employers or schools. The potential for the Hygeia Health station extends as far as developing countries. As long as electricity is available, telehealth services can be delivered.

Hygeia Health featured in Venture Beat

Ricardo Ibarria’s Background

Founded Hygeia Health

What is the Hygeia Health System?

Can you explain how it works?

What skills or credentials does the operator need?

Can you get training at a Community College?

Where are you doing the beta test? Retail or Employers?

Will this work in a developing country?

Social Media Tip: Mary Pat Whaley of Manage My Practice “Blog Content Ideas”

Get Social Health Announcement: The Healthcare Podcasters Blab every Monday at noon EST featuring Janet Kennedy of Get Social Health, Jared Johnson of the Healthcare IT Marketers Podcast, Joe Lavelle of the Intrepid Now podcast and Todd Eury of the Pharmacy Podcast.

Hygeia Health

Ricardo in LinkedIn

Hygeia Health in Twitter

Hygeia Health in Facebook

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Healthcare Podcasting and Content Creation

November 24, 2015 Janet Kennedy 00:33:58 2 Comments

Meet Joe Lavelle. He’s the host of the IntrepidNow Healthcare podcast. He is also the co-founder of a healthcare media empire, IntrepidNow. What I love about his exciting new venture is the reason he started this business – so he could get off the road as a healthcare consultant and coach his son’s ball team. Now he is focused on using the medium of podcasting to create marketing content and sales opportunities for his clients.

As a result of reaching out to other healthcare podcasters, Joe is also one of the founders of a new weekly Blab, the Healthcare Podcasters. He will be joined by Jared Johnson of the “Healthcare IT Marketer Podcast,” Todd Eury of the “Pharmacy Podcast” and me, on behalf of the “Get Social Health” podcast in a weekly Blab every Monday at noon EST.

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Authentic Storytelling with Christoph Trappe

Schooling Dr. Google with Mark Traphagen

Links and Resources:

HIPAA 411 from EHR2.0

Going Hyper-Local to Serve Patients

Telemedicine Startup Hygeia Health

Healthcare Podcasting and Content Creation

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