Podcast

Interview with healthcare thought leaders, social media professionals and entrepreneurs in the healthcare space.

@TheDocSmitty

Patient Engagement with Facebook

July 14, 2015 Janet Kennedy Get Social Health, Podcast 00:37:53 0 Comments

Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for patient engagement. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith engages, educates and entertains on his Facebook page providing a wide variety of information from swimming pool safety to stomach bugs to concerns about plugged in kids. His Facebook page fans love to share and comment on his posts and he rarely has to deal with “TMI.” Listen in to our conversation or jump in at the time stamps below.

The Doc Smitty00:00 Introduction
00:44 “The Doc Smitty” on Facebook
01:90 Shout out to Dr. Bryan Vartabedian @Doctor_V
03:00 Cook Children’s Medical Center
03:25 Balancing Digital and pediatrics practice
04:00 Innovating the digital pediatrics experience
04:55 What is a “connected patient” experience?
06:55 How tele-medicine would work
07:28 Lean startup concept for Digital Heath pediatrics office
08:38 Cook Children’s commitment to digital media
09:55 Did you have to learn marketing?
10:55 How do you find the time?
13:27 Analytics drives content
14:18 What kind of Facebook posts work best?
14:55 Have you ever been a target of opposite viewpoints?
16:00 Fear of Facebook
18:00 Have a great team to support questions
18:35 How does the branding work for @TheDocSmitty and @CookChildrens?
Facebook19:30 Who manages your page?
20:28 Time management
21:00 Fourth of July – Drowning Safety content
23:45 Childhood obesity
26:09 Children’s and parent’s self-image and social media
28:40 Integrate social media questions into checkups
29:23 Facebook engagement with parents
30:44 Future goals for social media?
32:00 Instagram
32:19 Letting people in your personal life
33:25 Concerns about too much presence in social media
34:44 Recommendations to other physicians
37:00 Social Media Tip: Colin Hung “Be Yourself”

Podcast: Play in new window | Download

#HCLDR Leader

Healthcare Leader #HCLDR Colin Hung

July 7, 2015 Janet Kennedy Get Social Health, Podcast 0:43:58 2 Comments
Managing a Tweet Chat is a challenging job and usually a labor of love. Colin Hung, one of the founders of the #HCLDR Tweet Chat, shares the ins and outs of one of the most popular healthcare Tweet chats #HCLDR. Joining forces with Bernadette Keefe and Joe Babaian every Tuesday night, Colin spends hours crafting questions and blog posts prior to each Tweet chat and after curating the conversation. Listen to the interview or drop in at the time stamps below.
00:00 Introduction
00:40 Engineer
01:32 Starting as a candy striper
01:55 Happy Canada Day
02:05 PHIPA
03:23 World-wide audience for #HCLDR
05:05 Way back in 2010…
07:25 Imposter syndrome?
09:20 Supporting the conversation
11:22 Are we too polite?
13:19 @Nxtstop1
13:52 #HCLDR
15:18 How do you prepare for the TweetChat?
16:55 Crafting questions is an art
18:39 Blog to support #HCLDR
19:38 Who is we?
20:28 Labor of love to lead a TweetChat
22:00 Meeting IRL
23:16 Popeye philosophy of branding
24:50 Tweet chats are like riding the rapids
26:15 How do you manage 3 leaders on the chat
28:12 Are scheduled tweets part of the chat?
29;12 What happens at the end of the Tweet Chat?
31:00 Tools to moderate
32:38 Planned or spontaneous?
33:51 Newbies?
36:24 Twitter – The great equalizer
38:18 Vendors in social media
42:58 Social Media Tip: Becky Canvin – Insights drive strategy
Healthcare Twitter Stars!
 Colin Hung Colin & compadres at IHI conference in 2014 – Orlando Florida

Podcast: Play in new window | Download

The Public Physician – Dr. Bryan Vartabedian

June 30, 2015 Janet Kennedy Get Social Health, Podcast 00:39:09 3 Comments

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.

00:00 Introduction
The Public Physician00:45 The Public Physician
01:45 33 Charts Blog
02:25 Changes since 2009
03:10 What is a digital footprint?
04:00 Every physician is a brand or has a brand?
04:56 Embrace being online
06:15 Proactive Vs. Reactive online
07:50 Passive Footprint – Active Footprint – Active Presence
08:50 Does every physician need to be active online?
10:40 What is the minimum presence?
12:03 Is Doximity tied to SEO?
13:00 Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
16:48 Find your medium
17:35 Video blog as platform
18:48 Twitter & Medical meetings
21:35 Tweeting a live heart transplant
23:53 “Your obligation to patients goes above the law”
24:25 How to stay on the right side of HIPAA
26:15 Doctors moral obligation to speak up
27:05 AAP target of online attacks
28:08 Baylor College of Medicine Digital Smarts program
29:42 Are medical schools catching up?
30:40 Healthcare Statistics course
32:36 Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
34:55 Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
36:35 Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
38:48 Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: “Many health apps are based on flimsy science at best, and they often do not work”

Dr. Bryan Vartabedian on LinkedIn

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Podcast: Play in new window | Download

Ogilvy HealthWorld

Ogilvy Team on Social Media for Pharma

June 23, 2015 Janet Kennedy Get Social Health, Podcast 00:36:35 1 Comment

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a “spontaneous” communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report “Connecting the Dots– Which pharma companies are succeeding in the social media space?” Listen in to our conversation or drop in at the time stamps below.

Ogilvy Digital Health00:00 Introduction: Becky Canvin & Rick Evans
00:50 Ogilvy is a world-wide agency
03:08 Engaging with patients
03:40 Pharma content reviewed by 3 or more teams
04:05 Pharma can’t make claims in social media
04:25 Twitter & Pharma
05:40 Social media platform for education
07:45 Commenting in social media
11:05 Mobile health
11:54 Ogilvy Pharma Social Media Audit “Connecting the Dots-Which pharma companies are succeeding in the social media space?”
Ogilvy Digital Health14:38 Corporate social was the focus
16:00 “Push” messages vs 2-way communications
16:40 Largest communities did not equal highest engagement
17:09 Best practice examples
18:40 Bayer Facebook page
18:50 Takeaways
20:30 Relevant content wins
21:09 Listening tools – Sysmos
24:00 Scenario planning
25:15 Tweet Chats
24:00 Community Guidelines
26:32 Crisis simulation
27:42 Team work
29:18 Social media experience varies at all levels
31:15 Words of wisdom… But wait, there’s more!
32:20 Ogilvy Health World and Ogilvy Digital Health
33:00 What is the Ogilvy Digital Innovation Lab?
34:13 Social Media Tip: Rich Obertots “Get the CEOs engaged in social media”

Becky Canvin in Twitter and LinkedIn

Rick Evans in LinkedIn

Ogilvy HealthWorld on Twitter and Ogilvy website

Ogilvy Digital Innovation Lab 

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Podcast: Play in new window | Download

PractImage

Physician Reputation Management with PractImage

June 16, 2015 Janet Kennedy Get Social Health, Podcast 00:37:11 0 Comments

Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

Reputation Management00:00 Introduction
00:50 Reputation a big concern
02:12 Brasco Design
02:35 Personal branding and practice branding
04:40 Old practice review damaging current review score
06:20 Controlling first page of search reviews
06:40 Urology Association study
10:10 No News is not good news
Founder PractImage11:23 Review sites: Commercial & Health
12:48 PractImage term search
16:30 PractImage and Brasco Design services
19:33 Getting reviews
21:43 Providing guidance
23:50 Weight given to platforms
26:12 Pulling from social media?
27:40 Monitoring 50 review sites
29:30 DIY or service provided?
30:54 Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”

PractImage Twitter

Brasco Marketing Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Podcast: Play in new window | Download

Think Through Tools

Social Media for Medical Air Transport

June 9, 2015 Janet Kennedy Get Social Health, Podcast 00:42:30 0 Comments

Hospitals aren’t the only businesses impacted by changes in healthcare. Have you ever wondered how the medical air transport business works? On Get Social Health my guest Rich Obertots, CEO of ThinkThroughTools and I discuss a healthcare service industry that had to change the way it operates from the ground up. Part of the transition is learning to embrace social media.  Listen to our conversation or drop in at the time stamps below.

Think Through Tools00:00 Introduction
00:45 Marketing for air medical transport
01:33 Think Through Tools
02:30 Financial transition in air medical transport
04:00 Privatizing air transport
05:55 Who you gonna call?
07:27 Emergency service V. scheduled transport
09:18 Transport distances – traffic jams to repatriation
10:00 Scuba insurance
10:50 Safety record is differentiation
13:25 B2B contact – Who makes the call?
15:15 How do you market to a diverse business audience
18:50 Peer-to-peer connections
21:20 Surveillance – who is doing the social media
23:31 Physician relationships & influence
25:00 Social media impact. Old school rip & read
28:25 Janet’s Air Transport Marketing Plan
31:02 Online learning – “Continuous Impact Learning”
37:02 Social Media Examiner’s “Social Media Marketing Society”
39:00 My brother is a helicopter pilot
31:30 Social Media Tip: Connie Mester Thrive 4-7 “resonate with your audience”

Podcast: Play in new window | Download