Podcast

Interview with healthcare thought leaders, social media professionals and entrepreneurs in the healthcare space.

social media for healthcare

Pharmacists and Social Media – Brian McDonald

August 5, 2014 Janet Kennedy Get Social Health, Podcast 00:34:39 1 Comment

Who should be at the table when discussing healthcare in social media? Ideally, everyone who impacts patient health from the patient themselves to the caregivers, caretakers, hospitals, insurance companies, wellness practitioners, and more. One of the integral members of the discussion is, and should be, the pharmacist. That may not always be the case as pharma companies and pharmacists are extremely cautious when engaging (or not) in social media.

Get Social Health invited Brian McDonald, Digital Marketing Manager of Parata Systems to talk to us about some of the issues that may be holding back pharmacists from fully engaging online.

To follow key points in our discussion, here is a time stamp of the interview:

00:45 Introduction
03:00 The pharmacist’s role
04:50 Pharmacist’s contact with patients
06:00 What is pharmacy automation?
07:05 “The Pill Ritual”
11:00 How the Parata pill automation system works
14:50 Thought Leadership for pharmacists
19:38 What is the state of social media use among pharmacists?
22:53 How can pharmacists participate in social media in regard to privacy and HIPAA compliance?
25:00 Do pharmacists have a preference for long form (blog) or short form (Twitter) communication?
27:55 What about drug misinformation in social media?
32:30 Are there pharmacy related tweet chats?
35:29 Next Generation Pharmacist Awards
37:48 Social Media Tip from Kimberly Wessel from Valassis Communications

Visit our resources page for more valuable (and free!) resources on social media and digital health

Parata Systems: Pharmacy automation company

White board video that explains how recent changes, including Affordable Care Act raise the need for the discussion about how to reduce unnecessary cost such as readmittance to hospital due to medication non-adherence.

Infographic that presents research data points to support the ACA discussion.

Parata ebookeBook that allowed us to dive deeper into where pharmacists will play vital role in healthcare and use technology to get them there faster.

Next Generation Pharmacist Awards are being held in Boston on August 24, 2014.  Co-founded by Parata and Pharmacy Times, this national awards program honors pharmacists, technicians, students and industry advocates who are defining the future of pharmacy. Since 2010, more than 100 pharmacy leaders have been named finalists or winners.

Twitter Chat: #RXChat

Pharmacy Podcast

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social media for healthcare

Social Media for Physician Practices – Episode 12

July 29, 2014 Janet Kennedy Get Social Health, Podcast 00:31:52 1 Comment

The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Spence HackneyHere are some highlights of our conversation:

How do you get the C-Suite on board? 4:00

How do you track ROI? 5:30

Reputation management 6:45

Yelp 9:01

Patient as consumer: 10:00

New practice process: 10:27

Managing social media 12:30

How do you determine platform goals for your clients? 16:30

Shelley HeinrichsDo you do HIPAA/Privacy training? 20:30

Are you monitoring 24/7? 22:00

What do see as the difference between social media for a hospital vs. a physician’s practice? 25:00

What tool do you use to manage clients? 26:30

Reporting analytics 27:37

Social Media Tip from Lauren Dickens of Angel Oak Creative

Visit our resources page for more valuable (and free!) resources on social media and digital health

Proclaim Interactive

Spence Hackney

Shelley Heinrichs

Sprout Social 

Here are a few of Proclaim Interactive’s clients if you want to check out their work:

 

 

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social media for healthcare

Patient Recruitment – Scott Vaughan Episode 11

July 25, 2014 Janet Kennedy Get Social Health, Podcast 00:25:06 0 Comments

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Patient recruitment for clinical trials is challenging work. The advent of a fractured media market in the 1980’s and 1990’s complicated an already complicated patient recruitment process. With the arrival of multiple social media channels the choices for media buying is split even more and budgets for patient recruitment are decreasing. Clinical Trials are something that the general public does not know very much about so it was a great opportunity to get a peek inside the process from Scott Vaughan of Merge LLC.

Scott VaughanListen to the whole episode or drop in at some of the major discussion topics.

How does clinical trial recruitment work? 3:50

How do you market a study to potential  participants? 7:05

Is there a place patients can go to to identify their condition/illness?  11:00

Technology limitations in clinical trials 15:00

Pharma’s exodus from Facebook 17:30

Data privacy & HIPAA 18:30

Recommendations for healthcare not in social media 21:45

Visit our resources page for more valuable (and free!) resources on social media and digital health

Scott Vaughan on LinkedIn

Merge LLC on LinkedIn and website

Social Media Tip from April Culver of Johnston Health on LinkedIn and website

 

 

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social media for healthcare

Healthcare Digital Futurist Fard Johnmar

July 22, 2014 Janet Kennedy Get Social Health, Podcast 00:40:33 3 Comments

Have you ever wanted to be a time traveler? That’s how I felt during my conversation with Fard Johnmar, healthcare digital futurist and co-author of “ePatient 2015 – 15 Surprising Trends Changing Health Care.”  Instead of looking back, Fard is looking ahead and using his unique perspective to vision how digital and social media can and is impacting healthcare. His book, co-written by Rohit Bhargava, was released in December 2013 and he has already seen some of his “predictions” come to pass sooner that he had imagined.

epatient_2015During the course of our conversation we covered a lot of ground. Here are the time stamps to help you find some of the high points (or just listen to the whole episode)!

  • Digital Health Futurist at 2:38
  • “Augmented Nutrition” at 9:20
  • Data collection & analysis at 9:50
  • “Multicultural Misalignment” at 14:10
  • Digital Peer to peer healthcare at 18:34
  • Stupid Cancer & Instapeer.org at 22:41
  • “Care Hacking” at 26:40
  • “Accelerated Trial Sourcing” at 29:00

Visit our resources page for more valuable (and free!) resources on social media and digital health

Digital Health Illustrated launch at

Susannah Fox (formerly) of PEW Internet Research at 4:34 & 19:00

Matthew Zachary of StupidCancer.org at 22:41

Google Glass at 8:05

Apple HealthKit at 8:10

ePatient 2015 – Surprising Trends Changing Health Care (Affiliate link) at 8:39

Fard Johnmar LinkedIn

Social Media Tip from Ashleigh Verdier, Digital/Social Media Strategist and Content Marketing Specialist at ABB, North America. Here a a few of Ashleigh’s recommended link shorterners: Goo.gl, Ow.ly & Bit.ly

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social media for healthcare

CrowdFunding Cancer Research – Marty Smith

July 15, 2014 Janet Kennedy Get Social Health, Podcast 00:34:22 7 Comments
Martin Smith

Martin (Marty) Smith
Tech Cures Cancer

Martin (Marty) Smith is a serial entrepreneur and founder of an exciting initiative: Tech Cures Cancer Fund at the University of North Carolina Lineberger Cancer Center. He is also the founder of CureCancerStarter.org, one of the first crowdfunding websites for cancer research, working with five leading cancer research centers. He is also the founder and CEO of Curagami.com, a company whose marketing tools help SMBs curate and gamify content marketing to create profitable and sustainable online community. Oh, and he is also battling cancer.

Marty talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Realizing that he didn’t have the support group he needed to undergo an intensive cancer treatment he turned to the thing he knew best, the internet, and made his health journey public via social media. Rather than accept his situation as out of his control Marty made it his mission to raise funds for cancer research. The first challenge he undertook was a bicycle trip across the US that raised awareness of cancer known as “Martin’s Ride to Cure Cancer.” As he has battled his chronic case of Lymphocytic Leukemia he continued to challenge himself as a fundraiser and internet visionary by creating not one but two crowd funding foundations to support cancer research.

Listen to Marty’s story and tell me you are not amazed at his dedication, tenacity and resiliency.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Curagami website
Twitter @Curagami 
UNC LinebergerTech Cures Cancer donation option (look at the bottom of the list).
Lineberger Cancer Center: Dr. van Deventer’s profile
Martin (Marty) Smith on Twitter:  @scenttrail

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social media for healthcare

Teen Cancer e-Patient Clarissa Schilstra

July 8, 2014 Janet Kennedy Get Social Health, Podcast 00:24:44 1 Comment
Cancer Survivor & Founder of teen-cancer.com

Cancer Survivor & Founder of teen-cancer.com

It was a great pleasure speaking with Clarissa Schlistra, a two-time Acute Lymphoblastic Leukemia survivor, college student, e-Patient and founder of teen-cancer.com. When I see the term “two-time…” I want to fill in the blanks with “…Heavyweight Champion of the World!” In Clarissa’s case, it’s an apt moniker because she has not only fought and won a tough battle with cancer, it has made her stronger and dedicated to helping other kids and youth in the same fight. As you will hear in our discussion, there is a unique challenge for teens undergoing treatment for a health issue. They are too old for toys or clowns but facing the challenges of growing up in a situation where there are very few other teens to interact with in person.

Clarissa found a resource while she was ill in Care Pages, a free website that enables patients and their families to connect online to give updates, send and receive messages. She was able to find other patients her age who shared valuable tips on dealing with her situation.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Our Social Media Tip comes from Allison Carter, a freelance writer and content strategist at AllisonBCarter.com. Alison recommends “Engage, Social Media is about creating community.”

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