Episode Archives

Content Strategy for Healthcare

Janet Kennedy with Ahava Leibtag

Content Strategy for Healthcare

Janet Kennedy with Ahava Leibtag         Janet Kennedy with Ahava Leibtag        
Content Strategy for Healthcare           Content Strategy for Healthcare          
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    Meet Ahava Leibtag – Content strategist, writer, website consultant. Ahava  is President of Aha Media Group. She has worked in healthcare digital consulting with clients such as Johns Hopkins Medicine, Wake Forest Baptist Health and Georgetown University Hospital. She also has an uncanny ability to make sense of complex topics like healthcare and government. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch the segments of our conversation, check the time stamp content below.

    The Digital Crown00:00 Introduction
    00:50 Meet Ahava Leibtag
    01:35 Mayo Clinic Social Media Residency
    02:12 “Content is King”
    02:46 Confusing Content and Delivery
    03:00 Three parts of content development
    04:19 Strategy meeting
    04:40 Profit is not a dirty word
    05:34 Karl Marx on “value”
    06:40 Three Types of content
    07:25 Health libraries
    08:05 Market differentiation
    11:02 Don’t tell the lawyers
    12:15 What are you trying to accomplish?
    14:35 C-Suite involvement
    16:49 Social media metrics
    20:35 New media is not different
    20:35 Dandelion websites
    22:40 Content audit
    23:10 Physicians online: Dr. Kevin Pho, @Doctor_V, Dr. Anonymous
    24:10 Mama Doc Blog: Dr. Wendy Sue Swanson
    29:29 Social Media Tip: Theresa Meyers, St. Criox Hospice

    Visit our resources page for more valuable (and free!) resources on social media and digital health:

    Ahava Leibtag’s LinkedIn profile

    Resources from Aha Media Group:

    Creating Valuable Content

    7 Unbreakable Rules of Content Strategy

    The Digital Crown: Winning at Content on the the Web

     

    Facebook Update for Healthcare

    Janet Kennedy with Shelley Heinrichs

    Facebook Update for Healthcare

    Janet Kennedy with Shelley Heinrichs         Janet Kennedy with Shelley Heinrichs        
    Facebook Update for Healthcare           Facebook Update for Healthcare          
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      LikesSocial media for healthcare invariably includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content so keeping up with frequent Facebook changes can be a challenge. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.

      Shelley and I talked about three major Facebook changes: the end of “like-gating”, the best format for posting links and the down-grading of “click-bait” content. To catch the segments of our conversation, check the time stamp content below.

      00:00 Introduction
      00:50 Practical advice from Shelley Heinrichs
      01:40 Facebook is making changes …for the good?
      03:40 What we’re going to cover
      04:20 What is “Like-Gating”?
      05:48 Like-gating waters down page authority
      07:15 “Low quality likes”
      07:50 “Too much of a good thing
      09:00 Percent of engagement
      10:20 “Action-Gating”
      12:20 Give to Get
      12:50 Best format for Facebook posts
      14:15 Facebook favors posts that include links
      16:50 Test your posts
      17:40 Where should links go?
      19:50 Be a resource for relevant and valuable information
      21:00 Business vs. professional resource
      22:00 “Click-Bait”
      23:10 Tabloid headlines
      25:50 Watch sensational news headlines
      26:40 Compelling without lying
      27:20 Social Media Tip from Dr. Mike Sevilla “Know where your Audience is at”
      28:05 Closing

      Visit our resources page for more valuable (and free!) resources on social media and digital health:

      Proclaim Interactive

      Shelley Heinrichs

      The Healthcare Hashtag Project – #Ebola

      Janet Kennedy with Tom Lee

      Healthcare Hashtag Project - #Ebola

      Janet Kennedy with Tom Lee         Janet Kennedy with Tom Lee        
      Healthcare Hashtag Project - #Ebola           Healthcare Hashtag Project - #Ebola          
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        There is a concern that healthcare has been slow to embrace social media and appreciate it’s potential to educate and inform. Twitter numbers about healthcare conversations tell a different story: over 610 million Tweets, over 11,00 topics, almost 5,200 hashtags and more than 2100 contributors. The reason we know the data about millions of healthcare tweets is due to the Healthcare Hashtag Project – a program of Symplur. Get Social Health had a conversation with Tom Lee, Co-Founder of Symplur about the reasons the Healthcare Hashtag Project was created. We also chatted about hashtag bombing, tracking specific healthcare conversations and the use of hashtags in conversations about Ebola.

        To catch the segments of our conversation, check the time stamp content below.

        Ebola Chat00:00 Intro
        00:47 Meet Tom Lee
        01:19 Creation of Symplur
        04:10 Healthcare Hashtag Project
        04:56 How does a healthcare hashtag get created?
        07:48 Hashtag bombing & hashtag trolls
        11:20 Community management at Symplur
        12:00 Why Tom Lee tried Twitter
        12:58 New users to the Healthcare Hashtag Project
        14:23 Tracking hospitals, pharma, physicians and health agencies
        17:12 What’s your project goal?
        18:20 Big Data and project use
        20:50 Ebola and it’s Twitter path
        24:00 Transitions – from fun to serious
        25:30 Tracking rumors
        26:40 Tracking History
        29:01 Massive
        29:50 Focus on Cancer hastags: Dr Matthew Katz @subatomicdoc
        33:21 Bernadette Keefe @nxtstop1
        35:00 Conventions and “remote tweeting”
        37:15 Social Media Success Tip: Greg Chang of for[MD] “Give before you ask”

        Visit our resources page for more valuable (and free!) resources on social media and digital health:

        Tom Lee

        Symplur

        How to report a spammer in Twitter

         

        Healthcare Twitter Legend in the Making: @Nxtstop1

        Janet Kennedy with Dr. Bernadette O'Keefe

        Healthcare Twitter Lengend in the Making @Nxtstop1

        Janet Kennedy with Dr. Bernadette O'Keefe         Janet Kennedy with Dr. Bernadette O'Keefe        
        Healthcare Twitter Lengend in the Making @Nxtstop1           Healthcare Twitter Lengend in the Making @Nxtstop1          
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          Are you active in Twitter? I thought I was until I had a lively conversation with physician, aging mobility advocate and Twitter evangelist Dr. Bernadette Keefe. As of this writing she stands at 77,800 tweets and counting – at over 100+ Tweets a day. How? Why? Listen to this episode of the Get Social Health podcast and learn how Bernadette has found an effective recipe to engaging in healthcare Tweet Chats, Conferences (where she is not in attendance) and one-on-one relationships. But get this – she is tracking multiple conversations, thought leaders and conversation threads with only a smart phone, an iPad and the Twitter platform.

          Bernadette KeefeTo drop in on specific parts of our conversation, refer to the time stamp below:

          00:01 Introduction
          01:45 How did you come to Twitter
          02:47 What does your Twitter handle, @nxtstop1 mean?
          03:53 Dr. Keefe’s medical background
          04:30 Helping through social media
          07:40 “An all you can eat buffet”
          08:16 Tending the Twitter Garden
          09:10 Physician’s role in social media
          10:10 The Walker Education Project
          14:24 Mobility & Independence
          17:30 How can social media help @WalkerEDU project?
          18:45 How did you get involved in Tweet Chats?
          19:10 Online Tech communities were welcoming
          19:43 #HCITsm
          21:19 Dropping in on Tweet Chats
          22:13 Classical Education & Tweet Chats
          23:00 How do you paticipate in conferences happening half a world away?
          28:30 How are you curating conference tweets
          32:50 Getting the conference Tweets rolling
          33:20 What tools are you using?
          34:50 Social Media Tip: Dr. Betsy Bennett – “Watch emotions when Tweeting”
          Visit our resources page for more valuable (and free!) resources on social media and digital health:

          The Walker Education Project: @Walkeredu

          Tweet Chats:

          Symplur

          Healthcare Hashtag Project

          #Bioethx

          #kareochat

          #IrishMED

          #jacr

          #HITsm

          #hcsmca

          Pharma and Social Media – Oil and Water?

          Janet with Dr. Betsy Bennett

          Pharma and Social Media - Oil and Water?

          Janet with Dr. Betsy Bennett         Janet with Dr. Betsy Bennett        
          Pharma and Social Media - Oil and Water?           Pharma and Social Media - Oil and Water?          
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            Pharma communications is an industry regulated by law and steeped in caution. Social Media is is often referred to as “the Wild West.” Can Pharma and Social Media ever coexist and not be cross-purposes? Get Social Health spoke with Dr. Betsy Bennett, a clinical health psychologist who works with pharma to learn more about the complicated world of pharma communications.

            Dr. Betsy BennettDr. Bennett works with Pharma companies to help them craft their patient communications on medical conditions and drug relationships. She brings to the table a unique and critical expertise that encompasses not just the medical implications of a disease or disorder but the cognitive, behavioral and emotional impact of the condition on the patient.

            To drop in on specific parts of our conversation, refer to the time stamp below:

            00:00 Introduction
            00:46 Meet Dr. Betsy Bennett
            01:38 Clinical Health Psychologist
            02:40 Emotional – Behaviorial – Cognitive
            03:06 What do you mean “emotional” support?
            04:57 Stoic New Englanders
            05:18 The punitive internal voice – “The Judge”
            06:21 Chronic Vs Long-Term condition communications
            07:01 Adherance compliance
            07:30 Who do you write for?
            07:52 It’s a team effort
            08:46 What is the process for creating communications?
            10:40 Do you provide cultural content?
            12:14 Information is about living with a condition or disease
            14:10 How specific do you have to be in communications?
            16:11 Patient Self-Advocacy: What are pharma companies talking about?
            19:00 Biogen idec
            20:40 Who is a “credible source”?
            22:30 Pharma and Social Media
            26:09 What social media platforms do you use?
            28:45 So about that blog…
            31:55 Be a content contributor
            33:00 Social Media Tip: Dr. Mike Sevilla – Get a website

            Visit our resources page for more valuable (and free!) resources on social media and digital health:

            Contact Betsy Bennett:

            Betsy Bennett Website

            Betsy Bennett LinkedIn

             

             

            Secure Physician Network: Brainstorming for Cures

            Janet Kennedy with Greg Chang

            Secure Physician Network: Brainstorming for Cures

            Janet Kennedy with Greg Chang         Janet Kennedy with Greg Chang        
            Secure Physician Network: Brainstorming for Cures           Secure Physician Network: Brainstorming for Cures          
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              One of the most frequent topics in healthcare social media is how to have a meaningful dialog between physicians about medical cases. Twitter has severe character limitations, Facebook groups don’t have strong enough privacy controls and hospital internal programs may not include enough specialist experience. Realizing the need for a secure communications network to engage their orthopedic surgeons and physicians, Duke University Medical Center developed a secure physician network to to allow intercollegiate conversations.

              forMD screenshotIn 2011, the platform was spun off as a med-tech startup called for[MD]. The platform is specifically designed to facilitate peer-to-peer medical discussions in affinity networks like alumni groups or medical specialties. On for[MD], physicians are connected to a private, HIPAA compliant network of their peers. Organizations receive a community management tool where they can increase member engagement, enable their physicians to exchange with each other in a secure environment, and manage their membership directory. Physician members receive access to the larger, secure physician network where they can reduce information deluge, exchange with their peers and subject matter experts, and solve professional problems quicker through the social power of community. for[MD] is now working with over 60 associations, organizations, medical specialties and university medical centers.

              Get Social Health sat down with co-founder Greg Chang to discuss the for[MD] platform and the innovative thinking it inspired.

              Visit our resources page for more valuable (and free!) resources on social media and digital health:

              for[MD] website

              Greg Chang LinkedIn profile

              Co-Founder Michael Gagnon’s LinkedIn profile

              Co-Founder Dr. Chad Mather’s LinkedIn profile

              for[MD] Blog post: “Crowdsourcing Medical Advancements”