Summer football practice can be very dangerous if you’re not tracking the heat index or the chance of lightning. That’s why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific need says podcast guest Cynthia Floyd Manley. Listen to our conversation or drop into the conversation at the time stamps below.

00:00 Introduction
00:43 Cynthia Floyd Manley
01:15 Summer Weather
02:38 Tracking Lightning
05:14 Coaches & Sports Trainers
04:50 App development team: Betsy Brandis
05:20 Defining needs for the app
07:15 Where do you get the weather information
08:35 Local or National audience?
10:45 Free vs. Fee Based
11:45 App Updates
13:00 Notifications?
13:50 Coach Smart
15:40 Baby Time Contraction Timer
18:29 Not all apps work for healthcare
20:15 Google maps location problems for hospitals
24:34 Managing stress with integrated health
27:28 “Who Moved My Cheese?” by Spencer Johnson
28:00 “Search Inside Yourself” by Chade-Meng Tan
30:00 Marketing Team at Vanderbilt University Medical Center
31:30 Website Update
35:23 Social Media Tip: Colin Hung

• Cynthia’s LinkedIn profile
• Cynthia on Twitter

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