Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Enter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, “Digital Marketing for Healthcare” and “Creating a Digital Marketing Strategy.” If that’s not enough, he is a fellow podcaster, host of the “CDO -Chief Digital Officer Podcast.” Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.
[00:45] So may ways to connect
[01:37] Patients are not patient
[02:52] Social Listening
03:35 Who is Keith Boswell – Chief Digital Officer?
[04:35] Kaiser-Permanente Digital Strategy
[06:10] Agency models don’t always translate to healthcare
[09:37] Digital decisions by people who don’t use digital
[11:23] Educating the C-Suite – Where are the conversations taking place?
[12:40] Dialiang for your lawyer reputation management
[13:39] The reputation stages of grief
[16:38] A Rose (or Review) by any other name
[18:46] A hospital is not a restaurant
[19:21] Trusting the agency to lead digital
[22:38] Does digital carry a higher expectation for ROI than traditional media?
[25:05] Risk adverse to digital
[25:49] Author of an eBook “Digital Marketing for Healthcare”
[27:43] Yelp! Pilot
[30:02] Claim your local space – Weighted toward places with more reviews
[33:15] He’s a podcaster too! “CDO-Cheif Digital Officer Podcast”
36:04 Social Media Tip: Amanda Changuris, “Making it right”
Creating a Digital Marketing Strategy
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